10 Pros and Cons of Using AI for Writing Content to Save Time

You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not…

Benefits of Using AI for Content Writing

1. It saves a lot of time on research. One of my clients was adding a page to her health and wellness site on Massage Therapy. All she gave me was a long list of 30 benefits. That wouldn’t do. So, I went to ChatGPT and entered, “What is massage therapy?”. In a matter of seconds — less than a minute — I had a rather detailed description. Wow!
2. It will improve your writing efficiency. AI tools can help bloggers write faster and more efficiently by providing suggestions for content, grammar, and style. These tools can also automate tasks such as proofreading and editing, saving bloggers valuable time.
3. Generate topic ideas, headlines, and more. Sometimes you don’t know what to write about. You have an idea, but you can’t quite pinpoint the topic. Type in a few words, and the ideas come up.
4. Cultural localization. These tools can also help local businesses by adapting content to suit different cultural contexts.
5. SEO optimization. AI tools can analyze search trends and suggest relevant keywords to optimize blog posts for search engines. These tools can also provide insights into keyword competitiveness and search volume. Additionally, they can analyze blog posts and provide recommendations to improve SEO, such as optimizing meta tags and headings.

The Drawbacks of Using Raw AI Content

1. It sounds like a computer talking. Yes, the massage therapy article was informative, but it sounded like a computer wrote it. AI has no emotion, compassion, or empathy. For instance, I was writing about health and wellness. True, scientific and medical studies and facts are available, but it doesn’t know the pain a patient feels and how massage therapy can alleviate it.
2. No wisdom or common sense. Besides sounding inhuman, AI also has no wisdom or common sense. No personal experience.
3. You may get duplicate content. Had I taken that article verbatim — as it gave it to me — I would have taken the risk that other websites out there have the exact, same AI-generated content. That will hurt your SEO authority as the Google search engine gives priority to the first website published with that content. That reminds me of the “newsletter” services back in the day when an “industry expert” would sell the same article to several businesses. Google eventually caught on and duplicated content no longer ranked.
4. Is it legal? If you are in any type of regulated business — like a law firm, financial advisor, tax accountant, investment firm, etc., the computer may spit out outdated or wrong information. Obviously, you don’t want to face violations.
5. Copyrighted content. AI searches and indexes content that’s already on the Internet. More than likely, it’s gathering copyrighted content, which if you use it verbatim, may lead to a lawsuit.

UPDATE 5/12/2025

A U.S. Copyright Office report raises legal concerns by identifying copyright risks at every step of generative AI training and deployment!

Source: Search Engine Journal

• AI Training And Copyright Infringement:
  The report argues that both data acquisition and model training can involve unauthorized copying, possibly constituting “prima facie infringement.”
• Rejection Of Industry Defenses:
  The Copyright Office disputes common AI industry claims that training does not involve copying and that AI training is analogous to human learning.
• Fair Use And Transformative Use:
  The report disagrees with the broad application of transformative use as a defense, especially when based on comparisons to human cognition.
• Concerns About All Stages Of AI Development:
  Copyright concerns are identified at every stage of AI development, from data collection, training, retrieval-augmented generation (RAG), and model outputs.
• Memorization and Model Weights:
  The Office warns that AI models may retain copyrighted content in weights, meaning even the use or distribution of those weights could be infringing.
• Output Reproduction and Derivative Works:
  The ability of AI to generate near-identical outputs (e.g., movie stills, characters, or articles) raises concerns about violations of both reproduction and derivative work rights.
• RAG-Specific Infringement Risk:
  Both methods of RAG, copying content into a database or retrieving from external sources, are described as involving potentially infringing reproductions.

Retrieval-Augmented Generation (RAG) is the process of optimizing the output of a large language model, so it references an authoritative knowledge base outside of its training data sources before generating a response. Source: https://aws.amazon.com/what-is/retrieval-augmented-generation/

The U.S. Copyright Office report describes multiple ways that generative AI development may infringe copyright law, challenging the legality of using copyrighted data without permission at every technical stage, from dataset creation to model outputs. It rejects the use of the analogy of human learning as a defense and the industry’s broad application of fair use. Although the report doesn’t have the same force as a judicial finding, the report can be used as guidance for lawmakers and courts.

Search Engine Journal

Should You Use It?

Certainly, you should at least try it. In fact, I used Semrush’s ContentShake to write part of the “benefits” section of this article. Nevertheless, remember…

1. You are talking to humans — your potential customers/clients — not robots. You need to tell personal stories with compassion and empathy. Especially if you’re trying to solve or relieve a pain point.
2. Use your brand voice — you are the expert in your field. Though the computer may spew out data, you still have to help your potential customer analyze it and make sense of it. Only YOU have your own expertise and experience. That’s the E-E-A-T that Google uses to rank web content.
3. Watch out for outdated statistics. Ask it to cite the source. You’ll look stupid if you quote something that’s years old and obsolete.
4. Use it for research, but add your own opinions, stories, experience, expertise, etc.
5. Double check, triple check — it seems like AI is known for being wrong at times.
6. Watch out for copyrighted material! You don’t need a lawsuit!

Most content that is created by ChatGPT can be detected as not human (and Google is confirmed to be using algorithms for that). It is quite likely though, that if ChatGPT continues to develop at this rate, its generated content will become undetectable.

Convince and Convert

Additionally, be aware that the free version of ChatGPT is outdated. It only goes to 2021. Use Bing’s Copilot which is the most recent pro-version of ChatGPT.

If you’re still wary about using it, schedule a free Zoom consult and we can talk about it!