12 Steps to Social Media Success [Infographic]

Social Media SuccessYes, social media marketing can be overwhelming. Just like any challenge, you need to take it one step at a time.

This infographic shows you the steps to social media success:

  1. Research and know your audience and which networks they use.
  2. Pick your social platforms – you should have presence in the major ones, but focus on the ones where your audience is.
  3. Pick your Key Performance Indicators (KPIs) – what are you trying to accomplish?
  4. Have a playbook – this says to review it every quarter – I suggest adjusting it every month based on your analytics. Set SMART – specific, measurable, attainable, relevant & timely – goals.
  5. Align your company around your plan
  6. Schedule an hour each week to schedule posts. Use tools like HootSuite and TweetDeck.
  7. Create a content bank – I like Feedly.
  8. Post relevant content that’s of interest to your target audience.
  9. Treat all social channels separately – each one “drives” differently. They have their own culture and dos and don’ts.
  10. Assign someone as a customer service rep – if you’re a solopreneur, you’ll need to do your own monitoring of your name in case someone posts a customer service problem.
  11. Reporting – Absolutely must check your site statistics, analytics and social network insights. You need these metrics to know if you’ve reached your goals.
  12. Reanalyze – What’s working and what’s not working. Do some A/B testing.

12 Steps to Social Media Success

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