LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely. It helps establish you […]
Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power Read More »
Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand but the power of telling stories that provoke emotions. About
Do You Want to go Viral? Tell Stories that Provoke Emotions Read More »
I was once asked, could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks
What You Need to Know to Build Your Website for Effective Results Read More »
To sell or not to sell: that is the question. What is the right ratio on social media of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses think they should be posting
To Sell or Not to Sell: What is the Right Ratio on Social Media Read More »
Let’s start with why you need to blog regularly. Here are the benefits of blogging… Making the Blog Work Basically, the more often you blog, the more traffic you drive to your website. How often should you blog? First, if you haven’t blogged in a while or you have a brand new website, you should
How Often Should You Blog for Marketing Success? Read More »
Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s break down your Visual Marketing Options: Video Marketing For video marketing to be effective, you should
How to Use Visual Marketing to Boost Your Brand and Sales Read More »
