March 2024

what is social media marketing

What is Social Media Marketing? How Your Small Business Can Use it Effectively

Social Media Marketing, Social Media Strategies, Social Networks /

No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of the social media networks, and how they work together with your website, content marketing, and search engine […]

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How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Digital Marketing, Learning Technology, Managing Social Media, Social Media Marketing Tools, Social Media Networks /

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed

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content marketing works

No Matter What Industry You’re In, Content Marketing for SEO Works Best!

Content Marketing, SEO /

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 of them would come from the search engine. Over 80% of them are from Google. The rest of

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From Lead Generation to Lead Capturing – the Role of the Website

Social Media Marketing /

Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or they don’t have one at all. When done correctly, social media marketing is one

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