You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media.
First you need to clearly define your target market (Get a free Workbook here).
Picture your perfect customer. That’s who you want to attract. That’s who you’re going to write content for and who you want to please. What do they want to know? Answer their questions.
Next you have to plan out what type of content you’re going to create:
- Blog posts
Take into consideration, besides your target, you or your team’s talents and skills. The easiest and quickest form of content is blog posts. Blogging is the fresh, relevant content that the Google search engine is looking for. Videos take a bit more planning, but today with tools like Vine, Instagram and your cell phone, you can quickly create short marketing videos. (We have a class each month on how to do them. Check our schedule for the next one.) Podcasting is audio recordings. You need a channel to broadcast on. Graphics can be pictures or infographics with informative data. You should blog optimally 3x a week to really drive traffic to your site – no fewer than once a week!
You can easily share someone else content by embedding it into your blog post, which will also save time. You’re not stealing the content, but sharing it. Always give proper credit and attribution unless it’s a free-use, public-domain graphic. Site the source and link to it. (This actually helps with SEO as a relevant external link.)
Third, you need to distribute the content or promote it using social media.
Share your blog posts instantly with the free WordPress tool, JetPack. One of those should always be Google+. Everything shared publicly on G+ gets indexed in the Google search engine. Pin any pictures or videos from your blog page to Pinterest. The link to the page goes with it so when someone clicks twice on the pin, they go to your site (also helps with SEO). Share it more than once. Schedule it out with tools like HootSuite a week or so later.
Then, monitor and measure. Every month, you need to review your site statistics:
- Which sites brought you the most visitors?
- Monthly visitor count should be steadily increasing month after month if you are following the steps noted above. You’ll notice that if you skipped a week of blogging, your visits went down.
- Which posts and pages were the most popular? Write more like those.
- WordPress.com advanced sites stats or Google Analytics can give you even deeper statistics like how long visitors stayed on your site, the bounce rate – if they came and left immediately, and page views.
The longer a visitor stays on your site, the higher the chance they’ll take some action.
Always have some sort of Call-To-Action (CTA). The best thing is a freebie where they have to enter their email address to get it. This converts a visitor into a lead. This gives you a conversion rate – if 100 people came to your site, but only 10 clicked on the offer, then you have a 10% conversion rate.
Lastly, adjust your marketing plan – strategy and tactics – based on your analytics.
Doing this monthly helps you keep control your marketing. Look ahead to then next month. What’s coming up? What’s going to be trending, like awareness and observance days? Take advantage of this by spinning your marketing message to be relevant to what’s trending. (Check out the Calendar-at-a-Glance.)
Not sure what if you got everything set-up correctly? Not getting traffic to your website like you’d hope? Click here to schedule a free 15-minute phone consultation and analysis.