You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media.
Here are 5 Tips to help you get more Traffic to Your Website:
First you need to clearly define your target market (Get a free Workbook here).
Picture your perfect customer. That’s who you want to attract. That’s who you’re going to write content for and who you want to please. What do they want to know? Answer their questions.
You also must realize that you’re the expert and they’re not.
Make sure your marketing message isn’t going over your target market’s heads. The most beautiful website is useless if your potential customer can’t figure out how you can help them solve their problem.
That takes a little research. Get to know your potential customer. I explain exactly how you can do that in my ebook: The Blueprint: Strategies for Effective Social Media & Digital Marketing. It takes the social media marketing template that I use for my clients and outlines all the strategies and tactics that you need to make your online marketing efforts effective.
Whatever you’re selling — be it services, a product or a workshop — your headlines need to be eye-catching and enticing without being click-bait.
Think of movie trailers. They show you just enough to get you capture your attention, be tempting and alluring. When they make a movie, they know exactly who the target audience is going to be. Moreover, they create all the advertisements around what interests them.
Next you have to Plan out What Type of Content you’re Going to Create:
Take into consideration, besides your target, you or your team’s talents and skills. The easiest and quickest form of content is blog posts. Blogging is the fresh, relevant content that the Google search engine is looking for. Write for your target. You’re the expert, they are not. Don’t use a lot of industry jargon. Explain clearly what you need them to learn. Your blogs should educate potential customers and establish you as an expert in your field.
Podcasting is audio recordings. You need a channel to broadcast on.
Graphics can be pictures or infographics with informative data. You should blog optimally 3x a week to really drive traffic to your site – no fewer than once a week!
You can easily share someone else content by embedding it into your blog post, which will also save time. You’re not stealing the content, but sharing it. Always give proper credit and attribution unless it’s a free-use, public-domain graphic. Site the source and link to it. (This actually helps with SEO as a relevant external link.)
Third, you need to Distribute the Content or Promote it using Social Media and Email.
Share your blog posts instantly to Facebook, Twitter and your personal LinkedIn profile with the free WordPress tool, JetPack. Pin any pictures or videos from your blog page to Pinterest. The link to the page goes with it so when someone clicks twice on the pin, they go to your site (also helps with SEO). Share it more than once. Schedule it out with tools like HootSuite a week or so later.
At least once a month, you need to send out a newsletter with your latest blog articles to stay top of mind. This is part of your marketing automation. The newsletter will feature an excerpt of your blog articles to entice people on your email list to go to your website.
Then, Monitor and Measure. Each Month, You MUST Review Your Website Statistics:
- Which sites brought you the most visitors?
- Monthly visitor count should be steadily increasing month after month if you are following the steps noted above. You’ll notice that if you skipped a week of blogging, your visits went down.
- Which posts and pages were the most popular? Write more like those.
- WordPress.com advanced sites stats or Google Analytics (GA) can give you even deeper statistics like how long visitors stayed on your site, the bounce rate – if they came and left immediately, and page views. GA has a new WordPress plugin – SiteKit. It’s free and connects to your GA account.
The longer a visitor stays on your site, the higher the chance they’ll take some action.
Always have some sort of Call-To-Action (CTA). The best things are a freebie or a coupon where they have to enter their email address to get it. This converts a visitor into a lead. This gives you a conversion rate – if 100 people came to your site, but only 10 clicked on the offer, then you have a 10% conversion rate.
Lastly, adjust your Marketing Plan – Strategy and Tactics – Based on your Website Analytics.
Doing this monthly helps you keep control your marketing.
Look ahead to the next month. What’s coming up? What’s going to be trending, like awareness and observance days? Take advantage of this by spinning your marketing message to be relevant to what’s trending. Look for my What’s Trending on Social Media blog posts that I publish at the end of each month. They list what’s going to be trending on social media so you can spin your marketing message around it and get more exposure.
Not sure what if you got everything set up correctly? Not getting traffic to your website like you’d hope? Click here to schedule a free 15-minute phone consultation and analysis.