Sure you want to save money, but it may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with a website and social… Read more When Outsourcing – Keep it Local
Technology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing. The Power of Now: The… Read more The Power of Now – How Technology Changed Marketing
What makes a good content marketer? We know that content marketing is THE way to promote your business these days, but do you have what it takes? If you’re hiring someone to do it for you, here is an infographic from Curata.com that explains the skills needed for content marketing success. You must be: A… Read more Anatomy of a Content Marketer [Infographic]
The three most misunderstood social media networks are Twitter, Google+ and Pinterest. In my video, Understanding the Social Media Networks, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 140 characters or less. Google+, because it’s Google’s social network, it’s the pick-up truck –… Read more The Pinterest Difference
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.