Pinterest has becoming more advertiser-friendly with their “promoted pins”. They’ve added business analytics for business sites. This does not work on personal sites! To set-up a business account or convert your personal account into a business one, visit business.pinterest.com. Similar to Facebook insights, they’ll tell you the demographics of your fans: gender, location, language and… Read more Pinterest Business Analytics to Get Inside the Mind of Your Followers
Jay Baer, author of “Youtility”, explains the importance of quality images in blog posts and social media. A lousy graphic will hurt your online image. Remember, a picture is worth a thousand words. “Visuals are more powerful than words! Without visuals, no one is going to see those words…” – Jay Baer The Importance of… Read more The Importance of Quality Images – Video – Jay Baer
Customer service has gone real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag. A few months ago, I… Read more Customer Service and Social Media
Gary Vaynerchuk, serial entrepreneur and millionaire built his family’s wine business up from $3 million to $60 million annually. In this video Gary explains how technology has created a major culture shift and must be embraced. Any business person must have at least a basic understanding of social media – the new form of communication.… Read more Adapt or Die – Learn Social Media – the Tools of the New Economy
NO! I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy… Hiring an outsider to manage your company’s social media marketing is like hiring a salesperson and sending them to talk to your potential customers without training them! In my almost 40-years of working as… Read more Should you Outsource your Social Media Marketing?