Pinterest Business Analytics to Get Inside the Mind of Your Followers

Pinterest for Exposure and SEO

Pinterest has becoming more advertiser-friendly with their “promoted pins”. They’ve added business analytics for business sites. This does not work on personal sites! To set-up a business account or convert your personal account into a business one, visit business.pinterest.com. Similar to Facebook insights, they’ll tell you the demographics of your fans: gender, location, language and… Read more Pinterest Business Analytics to Get Inside the Mind of Your Followers

The Importance of Quality Images – Video – Jay Baer

Jay Baer, author of “Youtility”, explains the importance of quality images in blog posts and social media. A lousy graphic will hurt your online image. Remember, a picture is worth a thousand words. “Visuals are more powerful than words! Without visuals, no one is going to see those words…” – Jay Baer The Importance of… Read more The Importance of Quality Images – Video – Jay Baer

Customer Service and Social Media

Customer service has gone real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag. A few months ago, I… Read more Customer Service and Social Media

Adapt or Die – Learn Social Media – the Tools of the New Economy

Gary Vaynerchuk, serial entrepreneur and millionaire built his family’s wine business up from $3 million to $60 million annually. In this video Gary explains how technology has created a major culture shift and must be embraced. Any business person must have at least a basic understanding of social media – the new form of communication.… Read more Adapt or Die – Learn Social Media – the Tools of the New Economy

Should you Outsource your Social Media Marketing?

NO! I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy… Hiring an outsider to manage your company’s social media marketing is like hiring a salesperson and sending them to talk to your potential customers without training them!  In my almost 40-years of working as… Read more Should you Outsource your Social Media Marketing?