What You Need to Know: This Week’s Best Social Media News

social media news you can use

This week’s recap of the best social media news covers, local SEO for brick-and-mortar businesses, video marketing strategies, understanding Return on Investment (ROI) in today’s digital marketing and I introduce you to yet another short-form video app/platform: TikTok, plus much more!

The Best Social Media News for the week ending 5/23/19:

Local SEO:

Google LocalLet’s start with how local brick-and-mortar businesses can make sure they come up when someone searches for __________ “near me”. Now, you don’t have to put the words “near me” on your website. However, you have to make sure that your physical address is correct and the same everywhere — including:

This is not for home-based or eCommerce only businesses. Your address will come up in Google Maps if you set up a GMB listing. (Remove it if you have.)

General SEO:

How Marketing Technology (MarTech) has grown over the past 8 years…

So you think you’ve got all this covered? Think again. Back in 2011, there were just about 150 places to market your business online. Now there are over 7,000! Source

Marekting Technology (MarTeck) from 2011 - 2019

Should You Hire Someone to do your Social Media?

If you’re thinking of hiring an in-house social media manager or a manager who will also cover social media marketing for your business, this article gives some tips: 10 Important Skills and Traits Your Social Media Manager will Need.

I don’t know how many times I’ve been asked, “Can’t I hire a teenager or intern to do my social media for me?” Sure you can, but you…

  1. Have to make sure they know the difference in posting on social media and marketing on social media. I’ve seen ignorant business owners post a great picture of one of their services only to leave out the link to the website! That post was wasted.
  2. Need to supervise them 100% of the time they are supposedly working for you. That means that unless you trust them 100% — they can’t work remotely. (Related: Don’t get Locked Out of Your Accounts!)
  3. Need to make sure that YOU understand how all this newfangled stuff works. Otherwise, how will you know if the person you’re hiring knows what they’re supposed to do and how to do it correctly.

Social Media 1:1 coaching & trainingVideo Marketing:

Measuring ROI in today’s world of content marketing is not easy. Will the Real ROI in Content Please Stand Up?

Instagram:

Influencer Marketing:

General Social Media News & Tips:

Free 15 minute phone consult

This week’s featured Infographic explains the difference between SEO and PPC. It’s from Spyfu.com:

The difference between SEO and PPC