Best Social Media News You can Use- 2-week Recap: Oct. 12, 2018

Social Media News You can Use!
Reading Time: 3 minutes

You can feel the holidays sneaking up on you. How time flies! As time goes on, digital news keeps coming. Social Media keeps changing: adding and testing new features, reporting data breaches (unfortunately inevitable in today’s cyber age) and finding new ways to attract advertising dollars. Speaking of advertising, if you’re thinking of investing in some paid ads to promote your business for the holidays, here are…

shop onlineA few things you have to take into consideration before placing social media paid ads:

  1. Budget – sure you can start advertising with as little as $25 a week, but you really need to think beyond that. Plan it out.
  2. What you want to accomplish – selling one item or getting a customer for life? Paying for “likes” is useless and doesn’t guarantee you’ll get a sale.
  3. Write an enticing ad – wherever you decide to advertise, look through the network’s help sections to get ideas on how to best to use their particular platform to reach your target.
  4. Have a clearly defined target market – you might want to do some A/B testing to see which ads work best. Yes, this may cost some extra money, but in the long run, you’ll get better results.
  5. Check your analytics to see what worked and what didn’t work – this is the best way to learn and plan and be successful in the future.

Important Social Media News

Facebook:

Pinterest:

Pinterest MobileIf you’re trying to reach consumers, you can’t beat Pinterest!

eCommerce & Holiday Marketing:

Video Marketing:

Google, SEO & Google My Business:

Content Marketing:

QualityGood, quality content is key to your overall marketing strategy. Here are some great tips for your business…

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