You can feel the holidays sneaking up on you. How time flies! As time goes on, digital news keeps coming. Social Media keeps changing: adding and testing new features, reporting data breaches (unfortunately inevitable in today’s cyber age) and finding new ways to attract advertising dollars. Speaking of advertising, if you’re thinking of investing in some paid ads to promote your business for the holidays, here are…
- Budget – sure you can start advertising with as little as $25 a week, but you really need to think beyond that. Plan it out.
- What you want to accomplish – selling one item or getting a customer for life? Paying for “likes” is useless and doesn’t guarantee you’ll get a sale.
- Write an enticing ad – wherever you decide to advertise, look through the network’s help sections to get ideas on how to best to use their particular platform to reach your target.
- Have a clearly defined target market – you might want to do some A/B testing to see which ads work best. Yes, this may cost some extra money, but in the long run, you’ll get better results.
- Check your analytics to see what worked and what didn’t work – this is the best way to learn and plan and be successful in the future.
Important Social Media News
- Facebook Groups: I’ve written that one of the free ways to overcome Facebook’s Algorithm change is to use Facebook Groups. Here’s a podcast from Social Media Examiner with tips on how to “Cultivate Community” with FB Groups.
- Facebook has a variety of different advertising options. Here’s a guide from Hubspot to the ad sizes so you can create graphics that really sell.
- With 2019 right around the corner, here are some helpful Facebook updates from “That Blog”.
- Give your Facebook Ads Some Holiday Cheer with these Enhancements
- 4 Ways to Drive Pinterest Conversions
- How to grow your Pinterest Following
- Check out Pinterest’s new Discovery Option
eCommerce & Holiday Marketing:
- Tips on how to use User-Generated Content to Boost Sales
- Google Forecasts the Holiday Retail Seasons
- 2018 Holiday Shopping Stats
- Live Streaming for Business
- How to Maximize Video Content
- Connect with Potential Clients with Video Ads
Google, SEO & Google My Business:
- Brick-and-Mortar businesses, stores & restaurants can post on Google My Business. Here’s how.
- How does your site rank for your major keywords?
- Google has made a lot of changes to their advertising options. This article from WordStream helps you choose which is best for your business.
- Optimize Your Local SEO
- The Importance of Your Business Blog
- A Fresh Take on a Well-Worn Idea
- Using LinkedIn for your Content Marketing
- Landing Pages are special pages exclusively for promotions, calls-to-action and conversions. They are free of distractions like other links or choices. Here are some Dos & Don’ts for Landing Pages.
- Part of the Landing Page is the Sign-Up Form. Here are tips to make one that converts.
- An important part of your website is your Contact Page. A website is of no use if a potential customers can’t contact you or has to hunt for a way to do so. Search Engine Journal here offers some samples of great contact pages.
- Coming up with good, creative content ideas