Best Social Media News – Wrapping up November 2018

Social Media News You can Use!

How to Blog on WordPress for Exposure and SEOAnd the wait continues. The wait for WordPress 5.0 and its new editor, Gutenberg. It was originally set to launch on Nov. 19, then it was moved to Nov. 27. Now, it’s launch is literally in limbo. It probably won’t launch till sometime in Jan. 2019. Why? Because there’s to be a update to PHP – that’s the building blocks behind WordPress. Plus, they are still working out bugs. It’s possible that WP 5.0 may clash with your theme or installed plugins. Theme and plugin developers are all working on their own updates to launch with WP 5.0.

If you run an WordPress website, don’t install the Gutenberg editor plugin yet. It’s still too early in its beta stage and it may break your website.

If you want to try out the Gutenberg editor without messing up your website, you can create a free website on WordPress.com and blog with new editor. I have my personal site on there and I’m going to be trying out and getting used to the new editor myself.

Once the 5.0 update comes through, you can still use the old editor as a plugin. Please contact your website designer or webmaster to make sure they are abreast of the upcoming major change in WordPress.

Supposedly, this new Gutenberg editor will be easier to use. I like easy. We shall see.

Try out this new Podcast App!

Lookwide podcasting appThis is a cool new app where you can record podcasts and show off your expertise. It’s called Lookwide and it’s free. It connects with your LinkedIn profile and people can follow you and they’ll be notified when you upload a new podcast. Podcasts can be between 10 seconds and 2 minutes. Hey, that’s a commercial or a “tip of the day”.

I did my first podcast a couple of weeks ago and I already have 64 listens, 10 likes and 22 followers. I recommend writing up what you’re going to say and practicing so it sounds more professional. It’s cool and it’s free and it’s a great way to get known as an expert in your field.

In other Social Media News:

YouTube:

YouTube has made some major changes this year and here are some notable ones along with some tips to success on YouTube:

Facebook:

LinkedIn:Add a tagline to your LinkedIn company page

LinkedIn has added some important features to their company pages — taglines & call-to-action buttons. Please don’t use “visit website”. That’s so boring. Use “Learn More” for a generic one. They’ve got a few more to choose from. Choose wisely.

They are also, in attempts to encourage more people to use the mobile app, now adding “share your location” to their messenger.

SEO:

SEOSearch Engine Optimization will continue to be the major base in digital marketing. You want to be found when people are searching for what you have to offer. Here are some tips:

Instagram:

Content Marketing:

Other Social Media News, Tips and Tricks:

And finally, as we start the final month of 2018, here are the 8 Moments that Changed Social Media in 2018 from the folks at HootSuite.

So, what’s coming in 2019? I’m in the process of compiling all the trends and predictions for the digital marketing world for a series on Greater Phoenix SCORE’s Blog that’ll I’ll replicate here and on my LinkedIn profile.

Are you ready for 2019? Now’s the time to do some goal-setting and brainstorming!

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