As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget
“It was the best of times, it was the worst of times.” That quote from “A Tale of 2 Cities” kind of describes what we’re going through right now in America and the world. There are some businesses that are flourishing: grocery stores, pharmacies and restaurants that can deliver. (They’re hiring, BTW.) Also, ecommerce sites… Read more What’s going to be Trending in April on Social Media
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors in to leads and leads into sales. It takes the right call-to-action. In this Wednesday’s with the Wiz episode on Facebook Live, I talk about Capturing Leads with the Right Calls-to-Action.… Read more Capturing Leads that will Convert with the Right Calls to Action
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. I was walking my neighborhood one evening, a lady stopped me to ask directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th Place and 11th Way.” Lady: “I… Read more Are People Who Need You Finding You?
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand how… Read more The 9 Ps of Social Media Marketing for Business Success