Social Media Marketing Strategy: Think Like Your Target Market

Updated on: January 14, 2022 One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel product or service is the best… Continue reading Social Media Marketing Strategy: Think Like Your Target Market

Learning Social Media Marketing is like Learning How to Drive a Car

My first car - a 1974 Plymouth Duster.

Remember when you learned how to drive? The car is a tool to get you from point A to point B. The instructor showed you how it works, taught you how to drive it and then you got a map to help you get where you wanted to go. Today it’s a GPS. Do you remember once you learned how to drive, that you couldn’t wait to get behind the wheel and go? Now, it’s second nature.

What You Need to Know about SEO for Today and Beyond

Last Updated: January 7, 2022 What’s in store for your website’s search engine optimization (SEO) for 2022 and beyond? The first thing you need to realize is that Google still owns search and we have to live with it. According to Statcounter, in North America, they still dominate with close to 89% of all searches. (Globally, they… Continue reading What You Need to Know about SEO for Today and Beyond

Plan Ahead: What will be Trending in January on Social Media

Besides, the on-going, never-ending hot-news topics, here are some January Awareness and Observance Days that will probably be trending on Twitter. You can also expect anything dealing with weight loss and new year’s resolutions, goal setting, etc. to be trending. Plan ahead and spin your marketing message around the hashtags. Remember, hashtags only work with… Continue reading Plan Ahead: What will be Trending in January on Social Media

The Challenges of Marketing on Facebook & How to Overcome Them – Updated!

Love it or hate it, Facebook is the the number 1 social media network in the world! Why Facebook is so Difficult Facebook, because of its algorithm change in March of 2018, made it increasingly difficult to grow a following organically — that is, without paying for advertising to get extra reach and clicks to… Continue reading The Challenges of Marketing on Facebook & How to Overcome Them – Updated!