Blogging only once a week is not enough! You’re probably thinking, “I don’t have time!” Well, that’s another article. Nevertheless, your analytics will tell you that the frequency of publishing blogs directly affects how many people visit your website!
Here’s Proof that Blogging 3 Times a Week Really Works...
One of my first clients, was a gentleman who had a website encouraging trade between the U.S. and Africa. The objective was to attract visitors to eventually sell advertising. Time-wise, I was able to write just one article per week.
However, it was taking me hours to research articles — like a reporter — then compose a decent, thought-provoking blog post. Way too much time.
I decided to try a different strategy — embedding videos. I searched YouTube and found newsworthy videos, then embedded them into a post. Furthermore, I wrote a short summary of the video’s content — including keywords. Wow! It took me 20 minutes to do what used to take me at least 2 hours!
So, I started posting these videos 3 times a week. At the end of June when I reviewed the monthly stats to present to the client, I was surprised at the results. There was a remarkable increase in page views!
Page views went from about 450 in May to over 1000 in June! Proof that blogging 3x a week is crucial.
Then it built momentum! We managed to keep it at around 1500 page views a month! Each blog post was shared on Twitter, Facebook and LinkedIn to help promote it. Their Twitter following also grew as the blog frequency increased.
Blogging Increases Conversions!
These stats from Hubspot should also help to convince you.
Now, it’s obvious that blogging daily or multiple times a day requires a staff. However, even a solo-entrepreneur can manage 2-3 times a week.
Blogging Helps with SEO!
If you have a brand new website or have not blogged for a while, Google probably forgot about you. What do you do?
Blog, blog and blog some more! To get Google to notice you, publish articles 3-5 times a week for 2 weeks. Then go down to 3 a week for the rest of the month. Look at your analytics. Has your traffic increased? Has your bounce rate gone down? Are visitors staying longer on your site because there’s more to read?
Furthermore, share each and every blog post on your social media and pin them to Pinterest. This becomes your content marketing strategy.
But I’m not a good writer!
Some people are better talkers than they are writers. In that case, do videos or podcasts and embed them in your blog. Write a script and that can be the text of your blog. Google doesn’t see the video. It just indexes descriptive text and links. That’s why you must have some text in the article — an introduction, then a summary with relevant keywords in a bulleted list. You may also want to take a writing course offered at your local library.
It helps, also, to…
- Clearly define your target audience — free workbook!
- Research them to learn how best to reach them
- Plan out your strategy then your tactics.
Do you need help blogging?
We can talk! I can blog for you as a reporter or you write and I edit and post. WordPress websites only! Click here to book a free 15-Zoom consult.
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