I’ve said it before.
Blogging is one of the greatest social marketing tools and it’s free!
The Benefits of Blogging:
Besides being free, blogs get picked up quickly by the Google search engine. So it helps drive traffic to your company’s website.
If you think you can’t write, then hire someone to write it for you. Ideally, it should be someone who knows your industry. If such a person doesn’t exist, hire an editor. You write the articles and let the editor proof read and rewrite as needed.
Blog posts don’t need to be long. In fact, short and sweet is best. If you must write a long article, break it up in to 2 or 3 blog posts, like a series. That will keep readers coming back for more.
Set up an RSS feed with a site like Google’s Feedburner so people can easily subscribe to your blog. Add a Share button from AddThis.com so readers can share your blog with their social networks. Promote your blog post on Twitter, LinkedIn and Facebook. (Hint: connect your Twitter account with LinkedIn to save time. But keep your posts professional! Your professional network doesn’t need to know how much time you spent on the treadmill!)
This infographic shows the blueprint for the perfect blog post.
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