Here are few proven facts about marketing with YouTube Videos:
Visitors will stay longer on your website if it has a video on the home page. The longer a visitor stays on your site, better the chances they’ll do something — take some action — then become a lead and later a sale.
People are more likely to watch a 3-miute video than read a 300-word blog article.
People who watch an “explainer” video are more likely to purchase that product or service.
Videos help web pages come up higher in Google search.
“How to” is the most searched for phrase on YouTube
YouTube is the 2nd largest search engine next to its parent, Google