What’s Intentional Branding? It’s one of the main factors in all marketing – no matter how large or small your business is – your brand is your image.
In his best-selling book, Platform: Get Noticed in a Noisy World (Amazon affiliate link), Michael Hyatt gives 5 ways to positively brand your company. You might not think that an email address or social media profile page is important, but they are. They all encompass how you come across to the world — and potential customers. It’s your online reputation!
Here are 5 ways you can make your branding intentional and put your best foot forward:
- Email Address: Sorry, but @aol.com, gmail.com, yahoo.com, etc., even though convenient for personal emails, for business emails, nothing beats “firstname.lastname@example.org”. An email address with your company’s URL (web address) looks more professional. Usually, email addresses are included with your website hosting plan. Use your name — it shows that there’s a real person behind the company. Use “info@” for general inquiries, however, use your name on your business card and for person-to-person communications.
- Email Signature: Just about all of the email programs allow you to have an email signature automatically placed at the bottom of every email message that goes out — even replies. Always, put your name, title, company name (linked to your website), a tag line, and calls-to-action including links to your social media accounts. Add a link to a promo video or special offer. You’ve got people’s attention when you’re emailing them — take advantage of that with a strong email signature. There’s no need to put your email address there, it shows in message. Putting your phone number is optional. Here’s my new email signature. (Note: I changed it after reading this book!)
- Business Cards: Yes, in this digital world, you still need business cards. Because, you never know when you will run into someone who may be interested in your product or service or could be a referral source. Always, keep some on you, in addition to, keeping the extra stash in your car.
- Social Media Profiles. Don’t set these up until you have your logo and your website. Think of your social media business pages as extensions of your website. Additionally, your branding must be consistent throughout. Use good, quality graphics created in the right dimensions. (Yes, all the social cover graphics – the banners – are all different sizes.)
- Your Company’s Website.
“This is undoubtedly the single most important branding tool you can have. It’s the first way in which most people will encounter you. It will shape their opinion of you.” ~Michael Hyatt, Platform: Get Noticed in a Noisy World (Amazon affiliate link)
In conclusion, you are in total control of your marketing and online image. Make it the best it can be!
To make it easy for you, the Branding Class, “Branding Beyond the Logo” includes everything you need to consider when branding (or rebranding) your business.
- The psychology of color – you’d be surprised how much the colors you choose impact buying decisions.
- The dimensions of all the social media graphics.
- Reputation management.
It’s part of Your Social Savvy Solution Online Training Center where for just $20/m you can watch as many social media and content marketing videos you need. Get going on in the right direction!