What’s the Best Time to Post in Social Media? How Often?
One of the struggles any social media marketer has is when and how often to post on social media to get the most exposure and social amplification. There are many “experts” out there who will take data and averages and tell you when’s the best time to post on the the respective networks and how often. The problem with that is it’s not YOUR data. Every business is different. Every business’s targets are different.
Jay Baer with Convince and Convert is one of the “experts” on whom I rely for learning what works. In this article, he explains why posting the right content is more important than when any content is posted….
Whether you have a local business or an ecommerce site, your website MUST be fully functional on mobile devices — both phones and tablets. Everything has to work, contact form, plugins, calls-to-action. You have to make it easy for people to do what you want them to do otherwise, their not going to do it….
Do You Want to Do or Are Doing Webinars?
I don’t do webinars because I can never find the perfect time to hold the live event. Most of the people will watch the recorded webinar anyway. Why not just do videos. That’s what I do. However, webinars work for some people and types of businesses. Here are some nice tips if you do choose to do them….
What’s Your Competition Doing Online?
This is something you need to know before you kickoff your marketing campaign. What’s their website look like? How often are they blogging? How many followers do they have on the social networks? How often are they posting? Is their branding consistent? For a small business with one or two main competitors, you can probably manage this just by using some of the free tools out there. For larger companies with strong competitors, you may want to invest in these tools. A strong competitor is one who knows what their doing and is constantly coming up above you on the first page of Google. In that case, you many want to check some of these out:
Be careful when you share other peoples’ content on social media especially it happens to be a controversial subject. One share of Fake News can ruin your reputation. Before you share anything that is not your original content, check the source. Is it reliable? Is the research sound? Is it hearsay? Think before you share! Is this really going to help my business? Is this just my personal opinion? If it’s the latter, post it on your personal social media pages, not your business ones. Also, keep in mind that many potential customers will Google you as the business owner. What are they going to find? Are you OK with your potential customers knowing your political views?
Become Known for What You Know and Do
First, let me say that it takes time to become known as an expert in your field unless, of course, you’re involved in a major public event. Mark Schaefer is another of the “experts” who tell it like it is. I recently wrote about a webinar that he spoke at on content marketing. Here Mark explains what it takes to become known…
Easy Free Pix!
This is the best app find yet! Pixabay is one of my favorite sources for free-use pictures. You don’t want to risk being sued for copyright infringement because you just took a picture off the Internet without regard for the license. Pixabay now has a mobile app! This makes it easy to get free-use pix for Instagram and sharing on mobile. These are great to put quotes on to use for when #MotivationMonday #WednesdayWisdom or #ThursdayThoughts. Here’s what I do. I find pictures that will go well for a client. I download them to my tablet then using one of the cloud apps like DropBox, iCloud or Google Drive, I transfer them to my computer. Using the free online graphics tool, Canva, I then upload the picture to one of the social media templates, add the client logo, their marketing message, save it, and share it! Done!