When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York, and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are […]
What is Evergreen Content and Why Do You Need it? Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, a blog is… “A
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. Besides that, now, you’ve got the AI search engines like ChatGPT, Gemini, and Perplexity! The challenge for the small business owner is… “The future of organic search will be shaped by LLMs [Large Language
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You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
How Can Not Blogging Weekly Hurt Your Reputation? Read More »
The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), or GEO (Gernerative Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 come from search engines. Over 80% of them are
No Matter What Industry You’re In, Content Marketing for AI SEO Works Best! Read More »
Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month, you may not be getting the results you want or expected. Moreover, it’s challenging to find the time to write an article that’s at least 300 words. (You can go longer
Top 12 Blogging Mistakes You Need to Fix Now! Read More »
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO), keep visitors on your site longer, and increase your page views, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your
Why You Need to Use Categories and Tags in Your Blog Posts Read More »
What’s Your N-E-E-A-T-T? Wait! I thought it was E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Yes, but the evolution of AI Search expanded it. Getting recognized as an expert in your field is especially crucial in the age of AI Search. E-E-A-T is Google’s guideline for content credibility and getting indexed in the Search Engine Results
How to be Known as an Expert in Your Field: What’s Your N-E-E-A-T-T? Read More »
Several years ago, I considered podcasting. However, I heard that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing, and
Podcasting: What You Need to Know to Get Started Read More »
Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing, blogging should be strategically included in your overall marketing plan. Why do you need to blog regularly? Here are the benefits of blogging… How do you make the blog work? Basically,
How Often Should You Blog for Marketing Success? Read More »
