A few years ago, I considered podcasting. However, I read that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing… Read more Thinking of Podcasting? Here’s What You Need to Know…
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online
If you think that you can just grab any picture that you’d like off the Internet, you’re wrong and in big trouble if you get caught. It’s called Copyright Infringement. Don’t let this happen to you! A photographer has the right to sue for copyright infringement! I’ve had 3 of my past clients be caught… Read more How to Avoid Being Sued for Copyright Infringement
A blank page is a terrifying thing. Whether on old-fashioned paper or the latest 27‑inch iMac with Retina 5K display, a blank page implies deadlines unmet, dreams deferred, and blog posts unwritten. How can you take your blank business blog from “blah” to “awe” in three easy steps? Recognize the value. What better way to distinguish yourself and… Read more Top 3 Ways to Love Your Business Blog so it Actually Works for You!
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original content that you create… Read more Should I have a Blog on my Website?