One thing that hasn’t changed much in the last few years in digital marketing is that Content is still King. If you want to drive more potential clients to your website, you need to create content. If you want to grow your following on social media, you have to share both your and other people’s relevant content. If you want to increase conversions (sales),… Read more What Makes Good, Quality Content Marketing for 2019
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Read more Latest SEO Best Practices to Increase Website Traffic
I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want… Read more How to be Known as an Expert in Your Field
This class shows you how easy it is to blog on a WordPress website. How to optimize each blog post for the search engines (SEO), add pictures, tags, categories and keywords. Learn how to blog effectively and save time! Save
I read somewhere, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or… Read more Is the Content You’re Creating Effective or Just Noise?