Content Marketing

Latest SEO Best Practices to Increase Website Traffic

Latest SEO Best Practices to Increase Website Traffic

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what

How to Become a Better Blogger for Marketing Success

How to Be a Better Blogger

To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective

What is Evergreen Content and Why Do You Need it?

What is Evergreen Content?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom

Why You Should Care About Analytics and Insights?

Analytics

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month

When is the Best Time to Post on Social Media? Updated!

When is the Best Time to Post on Social Media?

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each

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