Archive for Content Marketing

How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

Join now, stop at any time.

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Top 12 Blogging Mistakes You Need to Fix in 2017

Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month, you may not be getting the results you want or expected. Moreover, it’s challenging to find the time to write an article that’s at least 300 words.

Blogging mistakes: take the time to do it right the first time. When I’m asked to do a free analysis, I usually find the same mistakes in many people’s blog sites. First, let me tell you that you’re in a big boat with lots of folks who just don’t know what they don’t know.

However, ignorance is no longer an excuse.

Here are the Top 12 Blogging Mistakes and Some Simple Fixes.

      1. Using the free WordPress or other free, third-party blogging platform. On any other platform, whether a free blogging site or social media, you’re just borrowing the space there. You don’t own it. To boot, you have to follow their rules and they can change them at any time AND use your content as they wish. I recommend having your own WordPress website.
      2. Using industry jargon. You’re the expert, your reader is not. Write for an 11-year-old. Use the Flesch Reading Score. The free WordPress plugin, SEO by Yoast, will test your post for you.
      3. Not creating fresh, relevant content regularly. To be effective and grow a following or build an email list, you should blog 2-3 times a week. And, once you’ve built an audience, you can get away with blogging weekly but, no less than that.

        Related Content Hand Picked for You: Blogging 3x a Week Increases Website Traffic – Here’s Proof


      4. Not writing for the human reader. Write for your target market with the search engine and keywords in mind. Use a thesaurus. Don’t overuse your keywords.
      5. Forgetting to proofread before publishing. Check spelling and grammar. It is your online reputation! Preview the post, then read it aloud to yourself.
      6. Writing long paragraphs. Break up your content with bullet points, lists and H2 and H3 sub-headings.Blogger and copywriter service
      7. Not sharing your content on social media. This is the main way to publicize your blog posts. Furthermore, it drives people to your site. Besides that, it helps with SEO. Google loves those relevant backlinks.
      8. No credible internal and external links. Add internal links to related content on your site and external links to related, relevant content on someone else’s site. The keyword here is “relevant”.
      9. Trying to be cute with your headline. Your headline should entice people to click on the link to get them to your website. Yet, creating “clickbait” is a no-no. Use this free Headline Analyzer to help you create catchy headlines. Write a good headline then deliver on the content.Make 2017 Your Best Year Ever!
      10. Not adding the title of the post or keywords to image “alt text” descriptions. If someone pins your picture on Pinterest, this is the description that comes up. Don’t make the user have to add their own description. On top of that, doing this also helps with SEO. The search engine doesn’t see the picture, it sees the file name and the “alt text” description. Also, don’t leave the file name with the original file number from a camera. Call it what it is.
      11. Leaving default widgets like “archives”. (Widgets are the boxes you see in the sidebar with calls-to-action). No one is going to look for what your wrote on a specific day. They’re looking for topics or categories. If anything, put a widget with a drop-down menu of your categories. Look for mine in the sidebar.
      12. Not having a “tag cloud” with the tags (keywords) that are relevant to your article. This is another way to keep people longer on your site. Additionally, keywords are what the search engine sees. Look over to the right sidebar and you’ll see mine. >>>>>

In conclusion, learning how to properly and effectively blog on your website can only benefit you.

Tip: Stop thinking of blogging as a chore. Think of it as a way to talk to your target market; to educate your potential customers; and to provide value to their lives.

Think these are a lot? Check out all the other mistakes that I see people making online with their marketing. Here’s a free ebook.

Are You Making These Social Media Mistakes?

Stop making excuses about your blogging mistakes! Related articles

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Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!Video marketing is still hot!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

  • You don’t have do one every day. Once a month or even a couple of times a month.
  • Use your smartphone to create short how-to videos
  • Get on Facebook and do a live video from anywhere — as long as you have wifi!
  • Do a voice-over recordings of PowerPoint presentations
  • Determine which format works for you — in ease of creation and amount of views they get
  • Try Twitter live videos
  • Coming soon – Instagram live videos
  • Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Focus on quality over quantityAbsolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

  • No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
  • Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
  • Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookSo you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook.  I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

Blogger and copywriter service5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

Good content marketing builds relationshipsAnd this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

  • Google your company or brand name
  • Look at reviews not just on Google, but on Facebook and Yelp
  • Compare prices and check out your competition
  • Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Change is tough, but the alternative is obsolesenceYes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

  • 68% of Instagram users engage with brands regularly
  • Instagram has 58 times more engagement per follower than Facebook
  • 50% of users follow a business
  • 60% of Instagrammers say that they learn about a product or service on the platform
  • 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

  • 150 Million monthly active users
  • 67% of pinners are under 40-years old
  • Male users have grown by 150% in the past year
  • 87% of pinners have purchased a product because of Pinterest
  • 72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

Make 2017 Your Best Year Ever!7. Be Impactful

Free Download: Define Your Target Market WorkbookFor content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

  • What makes them happy?
  • Who do they trust for information?
  • Where are they hanging out online? In other words, which networks do they prefer?
  • What angers them?
  • What are their pain points and problems that you can solve?
  • Who influences them?
  • What are their wants, desires and dreams?
  • How is your content going to impact their lives? To Sell or Not to Sell: What is the Right Ratio on Social Media

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

  • Do they need more information?
  • Have they developed trust towards your company?
  • Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

  1. Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
  2. Create buyer personas for your defined targets.
  3. Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

Content that's memorable builds trustIf your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

  • Videos
  • Podcasts
  • Infographics
  • Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the AnswersYour content markeing should provide answers to the questions your target is asking.

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube.  [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

Google Mobilegeddon 2017 is coming!I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

  • Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
  • Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
  • External links (links to sites outside yours) should open to a new tab in the browsers.
  • Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
  • Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

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How to Avoid Being Sued for Copyright Infringement

If you think that you can just grab any picture that you’d like off the Internet, you’re wrong and in big trouble if you get caught. It’s called Copyright Infringement.

Don’t let this happen to you! A photographer has the right to sue for copyright infringement!

I’ve had 3 of my past clients be caught with pictures on their websites or blogs that were downloaded from the web that were not free-use graphics. (Disclaimer: I am not a lawyer. If you are being sued for copyright infringement, consult an attorney in your state.)

Two had to settle a copyright infringement suit, one for $2500 and another for $5000. The photographer has absolutely every right to sue. The latest one got lucky. She accidentally grabbed a picture from Getty Images and they only wanted $249, which would be the cost from the time the page was created till the picture was removed.

If you find a picture online that would be perfect to use on your site, first see where it came from. Who’s the photographer or graphic artist that created it. Does it have a watermark? (text across the picture). What are the usage rights?

To use Google Images, click on “Tools“, then “Usage Rights“, then “Pictures Labeled for Reuse“. If you’re planning on adding text or changing the picture at all, then choose “Pictures Labeled for Reuse with Modification.” When you click on the picture, see where it’s from. If it’s from Flickr, click on it to see what are the licenses rights of that particular photographer. You may have to give the photographer credit (attribution) and a link to his or her page on Flickr.

How to Avoid Being Sued for Copyright Infringement

On Bing it’s a little bit different.

How to Avoid Being Sued for Copyright Infringement

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookIf you don’t want to take the chance that you don’t have a free-use graphic, check out these sites where you can get FREE license-free pictures and graphics:

If you’re sharing a picture that’s already on one of the social networks within that same network, you’re OK. You’re not on your own platform (website), you’re on theirs and each network has its own usage rights. If you have more questions on copyright infringement, check out Ruth Carter’s YouTube channel. She’s an Arizona lawyer who specializes in IP (intellectual property) law and she shares a lot of great information.

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New Study: It takes time to see Content Marketing Results

I keep telling people, it takes time to see marketing results. But do they listen, no. They are impatient. Some common misconceptions with online marketing are:

  • If you build it they will come – NO! You build a website, then you have to produce and share content on social media.
  • You can post anything you like – NO! What you share and post on social media has to have a purpose and a strategy, otherwise you’re just shooting in the dark.
  • What you post is going to go viral – NO! Something going viral is a fluke. (Read this: 7 Features of a Viral Video.)

This quote from Content Marketing Institute’s article spells it out bluntly:

Too often, marketers expect quick results from content marketing, but it simply doesn’t work that way. In a metaphor borrowed from Chris Moritz, associate director of customer experience strategy at MRM//McCann, content marketing is like your 401(k) plan. No one should expect great 401(k) results at the beginning; rather, they should see the returns increase over time because of the compounded growth. Of course, if you want to see bigger returns faster, you can invest more at the beginning.

It takes time to see Content Marketing Results SuccessBigger Returns Faster – what does that take?

  1. A properly setup website — preferably WordPress — optimized for Search Engine Optimization (SEO)
  2. Blogging at least 3 times a week
  3. Spending 90 minutes a day the first month on social media, finding and connecting with your target market as well as posting relevant content of interest to that target market.

And you have to have Google Analytics setup on your site so you can measure the marketing results!

If you’re unhappy with the results of your current marketing efforts, click here to schedule a free 30-minute consult and analysis and we’ll see what’s working and not working.

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Nice new Features in Yoast SEO to help your Blogging

Yoast SEO is the best WordPress plugin for Search Engine Optimization.

They’ve added some new features. Check out this video which explains how to use the blog post control panel:

You want to make sure that our focus keyword is in your title, slug and meta tag. It’s recommended to write at a reading level of an 11-year-old. This is a mistake many bloggers make. They are experts in their field but they fail to realize that your target market is not. Avoid industry jargon. KISS: Keep it Stupid Simple and Don’t Over Think It!

You need to really understand your target market. Download the free Define Your Target Market Workbook.

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How Often Should You Blog for Marketing Success?

How often should you blog?

How Often Should You Blog for Marketing Success?

Your website & blog is the center of your marketing – learn how to do it right!

Basically, the more often you blog, the more traffic you drive to your website.

  1. Your blog should be part of your website.
    That’s why I recommend WordPress.
  2. Your website should have a call-to-action where you capture leads. Turn visitors into leads then leads into sales.
  3. Have both strategic and tactical plans along with an editorial calendar.
  4. Monitor and measure what’s working and what’s not working. Check your analytics and insights monthly.

Watch this Facebook Live video on where explaining How Often Should You Blog…

Start with clearly defining your target market(s) with this free workbook. Click here to download.

 

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How to Write Awesome, Powerful Headlines for Your Blog

Writing powerful, enticing headlines to drive traffic to your site.Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines.

That still holds true today, however, it applies to your blog. Now more than ever. There is content overload. You’re not just competing with your industry competitors for a social media user’s attention. You’re competing with the kids, grand kids, friends, family, other pages and people they’ve liked, politics, breaking news, causes, etc., etc., etc.

Elements of good headlines:

  1. They are written for the human reader with the search engine in mind. It has to have the focus keyword of the article in it, yet, it’s main purpose is to entice the reader.
  2. They have the right number of words – not too long that it gets cut off in the search engine results page (SERP)
  3. They have to have the type of words: Power, Emotional, Common and Uncommon.

What?!

OK, here’s a cool tool that will help you write awesome, powerful, enticing headlines.

Co-Schedule Headline Analyzer

Headline Analyzer helps you write good, enticing headlines. It will give you a score for your headline. You want to get over 70. It’s free and you can try rewording your headline until you get a high score.

This headline got a high score after 4 tries.It takes into consideration the type of words as well as how many.

The types of words in your headline make a differenceThe length of your headline is important. Blogging 2-3 times a week with powerful headlines will help:

  • Drive traffic to your website
  • Give you search engine optimization (SEO)
  • Increase your subscribers and following

Click here to schedule a free review of your website and blogging efforts.

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Inbound Marketing: Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”.

SEO Content Marketing & Social Media work together to help you get found online - that's Inbound Marketing. Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it or heard it and came to your place of business or called you. NOT ANYMORE! Inbound marketing has revolutionized how people find what they want or need and how businesses market themselves. It is comprised of Search Engine Optimization (SEO), Content Marketing and Social Media. If you try to do one with out the other two, you won’t get the results you want.

Now you have to proactively take control of your marketing. And guess what? It doesn’t cost as much as old-fashioned broadcasting! It does, however, take a little “sweat equity” – but if you do it right, you’ll reap the good results.

There are no Shortcuts in Inbound Marketing

They are tempting. “Buy 20,000 Facebook Likes for $20” or “Get 5000 Twitter Followers for $5!” Easy, right? It’ll look so impressive to have so many followers! NO! These are all fake accounts and they are not your target market! They are not going to share your content and give you valuable social amplification. It also looks weird to have only 5 tweets and 5000 followers. People follow you because you post good content. If you’re not posting why would someone follow you? Also, anyone can look at who is following you and what they post. And believe me, you wouldn’t want your grandmother to see that stuff!

The other temptation out there is to use easy, do-it-yourself website builders like Weebly or Wix. That’s the worst thing you can do. Those sites are built with lots of code in the background. All that code blocks the search engines from getting to the good content. And many of those sites are not Mobile-Friendly or Mobile-Responsive. As of April 21, 2015, Google blocks any website that is not mobile-friendly from coming up in search results. (Take Google’s Mobile Friendly Test)

Here’s What You Need to do Get Found Online.

  1. Clearly Define Your Target Market’s Persona – find you niche. What are their “pain points” that you can alleviate. (Download the Free Workbook)
  2. Have a WordPress site with both static pages that tell about your company, products or services and a blog where you tell stories, show off your expertise and basically talk to your target market(s). Blog at least 3x a week. This will help drive traffic to your website.
  3. Put yourself in your target market’s shoes. What are they going to enter into the search box to find you? Do some Keyword Research.
  4. Set-up social media accounts in the major networks: Facebook, LinkedIn, Google+, Twitter and Pinterest. Actively post there daily following the 10-4-1 rule.
  5. Use Instagram if you are a local business, do a lot of events or have products to showcase.
  6. Use YouTube only if you’re going to be doing videos at least once a month. You can learn how to do these using your smartphone – we’ve got a class! Click here to check the schedule.

Why is a Searcher Online?

People get online for a variety of reasons:

  • To be entertained. Pain Point: boredom
  • To get answers to questions. Pain Point: curiosity or need
  • To find a product or service. Point Point: want or need
  • To catch up with friends and family or find new friends. Pain Point: loneliness
  • To find out what’s going on in news, latest fashion, celebrities, etc. Pain Point: curiosity, boredom, need for information

Get the idea?

Still not sure what would be best for your business? Click here for a FREE 30-minute phone consultation and analysis of your current marketing efforts.

It’s the 21st Century! Isn’t it time you took Social Media Marketing seriously!

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