You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you […]
Should I have a Blog on my Website? Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a Week Increases Website Traffic: Here’s Proof Read More »
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks
Content Marketing 101: What it is and How it Benefits Your Business Read More »
Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can do the same for your business. Starting a blog that shares your company’s story means you have a willingness to overcome the hurdles in your way: time, learning curve, and fear
What’s Your Story? How to Blog for Business Success Read More »
Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as the insights
Why You Should Care About Analytics and Insights Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York, and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are
What is Evergreen Content and Why Do You Need it? Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, a blog is… “A
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. Besides that, now, you’ve got the AI search engines like ChatGPT, Gemini, and Perplexity! The challenge for the small business owner is… “The future of organic search will be shaped by LLMs [Large Language
SEO Best Practices to Increase Website Traffic Read More »
