What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

How to Avoid Being Sued for Copyright Infringement

If you think that you can just grab any picture that you’d like off the Internet, you’re wrong and in big trouble if you get caught. It’s called Copyright Infringement. Don’t let this happen to you! A photographer has the right to sue for copyright infringement! Three of my past clients were caught with pictures… Continue reading How to Avoid Being Sued for Copyright Infringement

What Makes Good, Quality Content Marketing for Today

One thing that hasn’t changed much in the last few years in content marketing is that Content is still King — and it still works! You need to do content marketing in your business if you want to… Drive more potential clients to your website, you need to create content. Grow your following on social media, you have to… Continue reading What Makes Good, Quality Content Marketing for Today

Latest SEO Best Practices to Increase Website Traffic

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Continue reading Latest SEO Best Practices to Increase Website Traffic

How to Become a Better Blogger for Marketing Success

To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective blog has two main purposes: To attract potential customers to your website. To lead them… Continue reading How to Become a Better Blogger for Marketing Success