How to Become a Better Blogger for Marketing Success

To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective blog has two main purposes: To attract potential customers to your website. To lead them… Continue reading How to Become a Better Blogger for Marketing Success

What is Evergreen Content and Why Do You Need it?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are… Continue reading What is Evergreen Content and Why Do You Need it?

What is a Blog and Why do I Need One for My Business to Succeed?

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, However, it… Continue reading What is a Blog and Why do I Need One for My Business to Succeed?

How to be Known as an Expert in Your Field

I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want… Continue reading How to be Known as an Expert in Your Field