I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff! Before, you wrote a blog… Read more How to Simplify Marketing that is More Complicated than Ever
Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month, you may not be getting the results you want or expected. Moreover, it’s challenging to find the time to write an article that’s at least 300 words. When I’m asked to… Read more Top 12 Blogging Mistakes You Need to Fix Now!
If you think that you can just grab any picture that you’d like off the Internet, you’re wrong and in big trouble if you get caught. It’s called Copyright Infringement. Don’t let this happen to you! A photographer has the right to sue for copyright infringement! I’ve had 3 of my past clients be caught… Read more How to Avoid Being Sued for Copyright Infringement
How often should you blog? Basically, the more often you blog, the more traffic you drive to your website. Your blog should be part of your website. That’s why I recommend WordPress. Your website should have a call-to-action where you capture leads. Turn visitors into leads then leads into sales. Have both strategic and tactical… Read more How Often Should You Blog for Marketing Success?
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today, however, it applies to your blog.… Read more How to Write Awesome, Powerful Headlines for Your Blog