I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff! Before, you wrote a blog… Read more How to Simplify Marketing that is More Complicated than Ever
Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month, you may not be getting the results you want or expected. Moreover, it’s challenging to find the time to write an article that’s at least 300 words. When I’m asked to… Read more Top 12 Blogging Mistakes You Need to Fix Now!
How often should you blog? Basically, the more often you blog, the more traffic you drive to your website. Your blog should be part of your website. That’s why I recommend WordPress. Your website should have a call-to-action where you capture leads. Turn visitors into leads then leads into sales. Have both strategic and tactical… Read more How Often Should You Blog for Marketing Success?