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What are the Benefits of a Professional Google Analytics (GA4) Setup?

What are the Benefits of a Professional Google Analytics (GA4) Setup?

Google Analytics /

Do you run a small or medium-sized business? Then, you’ve probably heard that you should be tracking your data. Maybe you even have Google Analytics (GA4) installed already. But here’s the uncomfortable truth: having Google Analytics on your website isn’t the same as having a Google Analytics account that actually works for you. A do-it-yourself […]

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Local Small Businesses need these SEO tools

Free Tools and Local SEO Tactics for Brick-and-Mortar Success

Google, Local SEO, Search Engine Optimization, SEO, Social Media Marketing /

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile, and Facebook. Case Study: How one local business managed to increase Facebook reach when others were losing theirs… Due to the many algorithm changes that social networks constantly make, it is

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Google analytics and insights are vital to marketing success

Why You Should Care About Analytics and Insights

Analytics, Content Marketing, Digital Marketing /

Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as the insights

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set goals

Successful Digital Marketing Starts with SMART Goals and Metrics

Analytics, Internet Marketing, Social Media Marketing /

Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want to accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics. Moreover, they have to be SMART goals. I see

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marketing efforts not working. frustrated customer can't get what she wants on your website.

Video: How do I Know if my Marketing Efforts are Successful?

Analytics, Marketing Strategy /

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if

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Local SEO! Sharpen Your YouTube Strategy to Rank on Google

Local SEO! Sharpen Your YouTube STRATEGY to RANK on Google

Google, Local SEO, Video Marketing, YouTube /

Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading it is enough, but it’s not. With a little extra effort, tweaking your YouTube strategy can make a significant difference in your results. These tips will help you increase views, subscribers,

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How to Measure Your Marketing Success via Google Analytics

How to Measure Your Social Media Marketing SUCCESS ROI or KPI?

Analytics, Marketing /

How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus

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Local SEO TIPS

Local SEO Tips to BE SEEN and GET FOUND

Google, Local SEO, Search Engine Optimization /

What does search engine optimization, Local SEO, look like for local, brick-and-mortar businesses in this day of AI search? Between Google, AI, schema, backlinks, and technical SEO, it’s not just confusing, it’s overwhelming! Here’s what you need to know to get optimized so that people will find your local business when they need what you

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