Important! What You Need to Know Now About Google Core Web Vitals

Google Core Web Vitals Update started! It’s a roll-out, so that means that not all websites will be affected at once. Given that, you may or may not see your ranking on Google go down. Back even before I started my business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how… Continue reading Important! What You Need to Know Now About Google Core Web Vitals

Video: How to Use the Google Keyword Tool for Better SEO

Before you blog or even set up your website, you must do some keyword research. There are many tools out there, but since we need to follow Google’s rules, what better tool to use than the Google Keyword Tool? (Did you know that Google now has 90% of all global searches?) First, put yourself in… Continue reading Video: How to Use the Google Keyword Tool for Better SEO

How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Continue reading How to Market Local Brick-and-Mortars for Success: 3 Free Tools

A Free Boost for Locals with Google My Business

In another post, I told you about the change in Google My Business (GMB) – it’s just for local brick-and-mortar businesses. (E-commerce and home-based businesses click here.) Once you have your GMB account set-up and the verification postcard is on it’s way, or if you’re already verified (You’ll see the blue check mark), you can… Continue reading A Free Boost for Locals with Google My Business

Are People Who Need You Finding You?

How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. I was walking my neighborhood one evening, a lady stopped me to ask directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th Place and 11th Way.” Lady: “I… Continue reading Are People Who Need You Finding You?