How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. I was walking my neighborhood one evening, a lady stopped me to ask directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th Place and 11th Way.” Lady: “I… Read more Are People Who Need You Finding You?
You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA)… Read more What You Need to Know about Marketing Automation
What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do? Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your… Read more 3 Elements of an Effective Website that Produces Results
Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]
Digital marketing is today’s marketing. It encompasses: Your website, optimized for the search engines (SEO) and able to capture leads Content marketing Video marketing Email marketing Social media marketing Search engine marketing Pay-Per-Click online advertising Mobile marketing Mobile advertising Crowdfunding Webinars Video conferencing The infographic below by Melissa Ralph, explains some of what’s involved. However,… Read more What is Digital Marketing? [Infographic]