How to Keep your Digital Marketing Going if you get Busy

if you're juggling business tasks, don't let marketing fall through the cracks!

Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when… Read more How to Keep your Digital Marketing Going if you get Busy

SEO: It’s more than just Keywords [Infographic]

SEO is way more than keywords

You have to admit that today’s Search Engine Optimization (SEO) is a challenge. It’s frustrating and a lot of hard work. Furthermore, it’s way more than just finding the right keywords. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you… Read more SEO: It’s more than just Keywords [Infographic]

How Effective is Social Media for Generating Quality Leads?

How effective is social media for generating quality leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?

Thinking of Podcasting? Here’s What You Need to Know…

podcasting microphone

A few years ago, I considered podcasting. However, I read that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing… Read more Thinking of Podcasting? Here’s What You Need to Know…

What is Inbound Marketing? Get Found Online

Google, SEO mobile Inbound marketing

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online