Archive for Inbound Marketing

How to not get Caught in Google’s Mobile Speed Trap

Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it.

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query.

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load?

How to not get caught in Google's Mobile Speed TrapHow’s instantly — 1 second — sound? People today don’t want to wait for anything — especially on a mobile device. Face it, we live in an instant gratification society and Google’s goal is to satisfy the searcher. Why? Because it’s the searcher that clicks on the ads that bring them income.

A page that takes five seconds to load is 90% more likely to suffer from bounce backs, compared to a page that loads in just one second. (WordStream)

A “bounce” happens when a visitor to your site clicks on a link to your site then leaves within seconds. It usually happens if the site takes too long to load. Google Analytics gives you a “bounce rate”. A bounce rate higher than 50% is bad. That means you’re losing more than 50% of the visitors to your site.

How can I make my website load faster and beat Google’s Mobile Speed Trap?

Well, first, use one of these free tools to test your load speed.

Now, you’re going to see a lot of technical jargon. Don’t even try to understand it.

Here are 3 of the main factors that may be causing your site to load slow:

  1. Too much code in the background. This is a major issue with those easy, drag-and-drop website builders. So all those fancy boxes will load nicely, it takes the browser some time to decipher all the code.
  2. Your picture files are too big. 
  3. Your site is hosted on a cheap, shared-hosting platform.

And these are just 3! Most all of the others are really too technical to get into.

However, no worries! That’s where the folks at Sonfisher Web Studios can help you out. If you used one of the website speed tests listed and got a bad result, contact Kerry and he’ll be happy to analyze your website and see what can be done so that Google won’t punish you for being too slow.

Don’t wait till July! Do this now!

This post originally appeared on the Sonfisher Web Studios Blog.

What You Need to Know about Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA) comes in.

Affordable Marketing Automation

I’m sure you’ve heard of HubSpot and Infusionsoft. They are some of the giants in MA. However, their price tag may make it difficult for the little guy to afford. Enter MailChimp. You can get Marketing Automation with the FREE MailChimp startup plan! It’s free up to 2000 contacts in your email list (which is perfect for startups) and 12,000 emails per month. Now, unless your business takes off like a rocket, you can probably stay on the free plan while you’re growing. (Plus, if it does take off, you won’t mind spending $10/month.)

So how does Marketing Automation Work?

This short video from WishPond explains how it works:


Basically, MA allows you to:

  1. Focus on what your customers want.
  2. Let the system do the hard and time-consuming work for you.
  3. Improve the customer experience.
  4. Lead potential customers through the buying cycle.
  5. Develop relationships with your potential customers.
  6. Send your potential customers targeted content.

For instance, if you have 3 distinct products — one for college students, the other is for millennials and the 3rd for GenXers. When someone clicks on that CTA, the landing page form should ask them for…

  1. Name
  2. Email
  3. Age bracket – with 3 choices

(No more than 5 questions. You can always segment them more later with subsequent emails.) Based on their answer, they should get …

  1. Welcome email with the offer download
  2. In a few days, they get an email with a video to watch or a link to a blog article that pertains to their age bracket.
  3. If they watch the video, or click to the blog, then they get another email with yet another article that walks them further to buying.

At the end of these blog posts, you ALWAYS want to have another CTA. You’re more likely to get the buyer to buy if you’re showing them things that interest them. The college student isn’t going to want to see the product for the GenXer and vice-a-versa. Of course, if they buy at any time, they go into yet another MA campaign catered to new customers. It just keeps going.

My favorite email marketing service is MailChimp. Instead of my having to do a video from scratch, showing how it works, I found this excellent one for you…

The video below from Media Leaders shows you how to setup Marketing Automation on MailChimp:

All this might be a bit overwhelming for you. I offer 1:1 digital marketing coaching to help get you on the right track. Click here for details.

(See, that’s a CTA!)

How to Use the Google Keyword Tool for SEO

In today’s digital marketing everything from websites to social media profile pages need to be optimized for SEOsearch engine optimization. Besides Google having over 80% of both desktop and mobile searches, each of the social networks has their own powerful internal search engines.

You need to figure out what YOUR TARGET MARKET is going to enter into the search box to find you. Those are keywords, phrases and questions.

That’s where the Google Keyword Tool comes in. It’s free to use, however, it’s part of Google Adwords so you need to set up an Adwords account to use it.

This video is a demonstration of how to use it to optimize for SEO:

The tool also helps when you’re thinking of what to blog about. Nothing like finding out exactly what your target market is searching for so that you can provide it.

Link to the Google Keyword Planner

 

Why You Need to Be On Pinterest for Exposure and SEO

There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opening in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned on Pinterest as soon as I published the article.

Why You Need to Be On Pinterest for Exposure and SEOAs of this time, and it was published on June 23, we’ve had close to 1200 views of that page! Wow! And look where the majority of the people came from! Mind boggling!

I’m not going to go into detail of how you can use Pinterest for your business – whether B2B or B2C. You can view my How-To class here.

What you need to understand is…

You Cannot Ignore Pinterest!

How Pinterest Works

See, when someone pins a picture or video from your website, it takes the link with it. Thus, helping with SEO (Search Engine Optimization) because Google likes relevant back links.

Furthermore, when someone sees the pin and saves it (repins) it to one of their boards, it creates yet another back link to your site.

When someone clicks twice on the pin, it takes them to your website!

The more people pin and repin your pictures and videos, the more “Google Juice” or “Link Love” you’ll get. Make Google happy and it’ll reward you with first page listings when people search for what you have to offer.

If you’re B2B, you might be thinking that it’s not for you. Not true! Go in and search for “technology” or “social media marketing” or “business tips” and you’ll see lots of pins and boards come up with infographics and videos.

People use Pinterest to bookmark and categorize anything that interests them. It’s like a huge bulletin board. We love visuals. The more eye-catching and easy-to-read, the better.

You might be afraid of Pinterest because it’s distracting. Yes, it can be. If I’m there working for a client and I’ve allocated 15 minutes, I set a timer.

Moreover, keep business and personal separate. Setup a business account or convert a personal one on Business.Pinterest.com. If I’m following you for business, I don’t want to see pet tips or hot hairstyles.

When social media marketing is done properly it can be very effective. However, you need to understand the nuances of each of the social networks. Each one is different. The only one that covers all generations is Facebook. The others have specific user demographics.

Free Download: Define Your Target Market WorkbookYou need to clearly define your target market(s) before you can effectively promote your business online. Click here to download the free workbook!

This also proves why analytics are so important. You must measure and go over your insights and statistics at least once a month. Here’s a free analytics class!

What You Need to Know on How to Build a Social Media Following

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following.

Here are the steps you need to take to build your social media following:

  1. Free Download: Define Your Target Market WorkbookGet to know your Target Market Niche(s): You must identify your target market personas first. This is a crucial step. For instance, you talk to someone under 40 differently than you would to someone over 40. (Related Content: How to Reach the Generations on Social Media)
  2. Do some research on the social networks and your target: Find out:
    • Which networks do they frequent the most?
    • What are their buying habits?
    • What’s the best strategy to get their attention?
  3. Develop a Strategic Plan where you indicate:
    • What are your goals, metrics and objectives?
    • What type of content are you going to create (blog, video, pictures, podcasts) and the type of content are you going to share from trusted industry sources? You can’t just share your stuff.
    • Create specific strategies for each of the social media networks:
      • If you’re B2B, your primary network will be LinkedIn.
      • If you’re B2C, your primary networks will be Facebook and Pinterest.
      • Secondary networks for both would be Google+ and Twitter (for exposure and SEO).
      • Don’t ignore Facebook and Pinterest if you’re B2B – it still helps with reaching people. And if you’re B2C, don’t ignore LinkedIn – it gives you credibility and LI users are consumers, too! These are tertiary networks.
  4. What You Need to Know on How to Build a Social Media FollowingPut together a tactical plan: You’re going to spend more time up front building a following in your PRIMARY NETWORKS.
    • B2B:
      • 15 minutes a day on LinkedIn
      • Blog 2 times a week on your website
      • Blog once a week on LinkedIn
    • B2C:
      • 15 minutes a day on Facebook
      • 15 minutes a day on Pinterest
      • Blog 2-3 times a week on your website
    • Both: Automate content posting using free tools like HootSuite, Buffer or Dlvr.it to Google+ and Twitter. This could be your re-shared blog posts as well as other related and relevant content of interest to your target market from trusted sources. Use Feedly.com to organize your blog subscriptions.
  5. Search for your target market and follow them on Twitter, Google+ and Pinterest. When you follow someone, they’ll be notified and hopefully, if you’re sharing good content, they’ll want to follow you back. On Twitter, thank people for following you. (That’s the only network where that’s part of its culture.) This should take about 30 minutes a day between all the networks.
  6. Search for and connect with your target market and referral sources on LinkedIn
  7. Share good, relevant content on Facebook. Unfortunately, you can’t search and contact people on Facebook as your business. However, you can start with your own friends and invite them to like our page.
  8. Have both share and follow buttons on your website. Make it easy for people to follow you on the networks and make it easy for them to share your content with their friends. You need to have both social media share and follow buttons on your website

I didn’t mention Instagram, but you should consider it if you’re more B2C and you want to reach the under 40 crowd. Instagram just hit 700 Million monthly active users. Your strategy here will be branded pictures and short videos. SnapChat is for an even younger crowd, under 25. Similar to Instagram, use branded graphics and short videos.

Once you’ve built your social media following, then you are in management, monitoring and maintenance mode. If you’ve mastered the tools, organized your content and got a gist of how each network works, you can manage your social media in 30 minutes a day.

Here are some follower goals for each of the networks for your first month:

  • Facebook: 30 likes so you can start seeing your insights then, 100 so you can start monitoring your competition in “Pages to Watch”
  • LinkedIn: 50 personal connections; 10 followers on your business page
  • Twitter: 100 followers – then you can start getting analytics
  • Pinterest, Google+, Instagram and SnapChate: 10 followers each

At the end of each month, you must review your analytics and insights.

  • Analytics & PlanningOn your website – make sure Google Analytics is setup:
    • Number of visitors and page views
    • Time spent on your site
    • Bounce rate
    • Referral sources: Besides the search engines, which social media networks brought in the most visitors to your site?
    • Conversion rates: How many visitors converted to leads because they clicked on your call-to-action?
  • On each of the social media networks:
    • Number of followers: Have you reached your goal?
    • Most popular posts: Create more of those.
    • Best time to post: When are the majority of your fans and followers online to get the most reach?
    • Follower demographics: Does this match your target market personas?
    • Engagement rate: likes, shares, comments, clicks

Then adjust your strategic and tactical plans accordingly for the next month.

You are probably thinking, “How do I learn HOW to do all this?”

Never fear! Your Social Savvy Solution is HERE!

I’ve got all the classes online from the how-to basics in the Master Class (boot camp) to intermediate (tools & strategy) to advanced (analytics and insights – measuring what’s working and not working). It’s setup in a logical progression with easy-to-follow video classes and demonstration videos so you learn how to do everything the right way.

You learn best practices, the culture of the major networks (Facebook, Pinterest, Instagram, Twitter, LinkedIn, Google+ and YouTube), search engine optimization, blogging and content marketing. Each video is from 15 to 45 minutes long. They’re up 24/,7 so you can watch them at your own time and at your own speed.

All for only $20/m. Full-access to all the videos. Once you get through the basics, you can pick and choose which ones you want to focus on. I upload new, updated videos each month following all the changes and new features from the networks. Cancel at any time. Anywhere else you’ll pay from $25 – $80/m. Why am I less expensive?

My goal is to help the small business owner, like yourself, become social savvy enough to effectively market your business online.

What are you waiting for? Click here to get started now!

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Spring Social Media JumpStart Package: $3500 for doing the “heavy lifting” up-front work. Includes:

  1. Research and planning ($500, regular $675) (1-2 weeks)
  2. Social Media Setups ($500, regular $675) (1-2 weeks)
  3. JumpStart Follower Builder (1 month)
  4. 1 month free online video classes (a $20 value)

Click here for details on the all the services.

Let me do the time-consuming up-front work while you learn how to do it yourself. At the end of the JumpStart, I hand over the reigns. You have 1 month of full-access to all the classes. After that, it’s $20/month for updated videos. (This stuff is constantly changing!)

Billed upfront via Square in 3 payments ($500, 500 and 2500). You can start the online classes with your first payment. Contact me for details. 

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What is Social Proof and Why Do You Need it? [Infographic]

Social Proof is the positive influence when people find out that others are doing something.

What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a friend ask me, “You’re seeing Dr. French, right?” And I responded, “Yes! He’s relieved my shoulder pain tremendously!”

If my friend is in pain, I wan to help her feel better by recommending the doctor that’s helping me. Hey, that’s being a good friend.

Now multiply that by all the friends you have, your followers on social media, and their friends. That’s Social Proof. And you want it.

People buy from whom they know and trust.

Social Proof is a form of Influencer Marketing. If someone with a lot of followers likes what you are posting, the advice you have to offer or your product or service, they’re going to tell their friends. Likewise, if they DON’T like it, they’ll also tell their friends.

Social Proof is the “Keeping up with the Jones” theory.

Check out these stats:

  • 76% of Americans read reviews when choosing which local business to use
  • 72% trust online reviews as much as a personal recommendation
  • 70% of Baby Boomers are influenced by online opinions

Related Content: How to Best Reach the Different Generations Online


Here’s are some types of Social Proof that you need to improve. Furthermore, as your following in the social networks increases, so does your social proof.

  • Social follower count
  • Number of happy customers served
  • Testimonials
  • Ratings and reviews
  • Expert mentions
  • Unpaid celebrity endorsements
  • Wisdom of friends
  • Awards and rankings

This infographic from GetSocialProof.com explains it detail:

What is Social Proof and Why Do You Need it?

Now you’re probably wondering, “Yikes! Where do I start?” The answer is simple. Here at Your Social Savvy Solution Online Training Center you’ll find everything you need to learn how grow your social media following and getting noticed. You’ll learn the basics of establishing credibility and trust by simply blogging about what you know and telling stories of happy camper customers. Don’t worry. The tutorials go in a logical progression. So, even if you’re a tech newbie or just want to learn some new tips and tricks, you’ll find what you need here.

What are you waiting for? It’s only $20 a month for the Full-Access Run-of-the-Center. Watch as many videos as you want in one month then cancel if you wish. However, you’ll miss the update videos that we’ll be producing each month so you can keep up with all the changes and new features the networks are constantly adding. Get Started Now!

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Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your blog posts will absolutely help.

Here’s why you need to incorporate categories and tags in your blog posts…

  1. Categories and tags are keywords. Google loves keywords. Especially those that are relevant to the nice fresh content that you’re writing. Those very keywords, you discovered from your research, your target audience is entering into the search box. Additionally, they’re the ones that will help you come up on the first page of Google when someone is looking for information on that topic.
  2. They help keep visitors on your site longer. When used, Categories and Tags appear on all your blog posts. When someone clicks on one of them, all the articles with that topic come up. Furthermore, it piques the curiosity of your visitor. The longer a visitor stays on your site, the higher the chances that they’ll do something, like convert into a lead or make a purchase.
  3. It decreases your bounce rate. The bounce rate is calculated by Google Analytics (you need to have this setup already). It measures how long a visitor stays on your site. If they land on your site and not see what they want, they’ll leave quickly – or bounce out. You don’t want that. Moreover, you want a bounce rate around or lower than 50%. That means if you get 100 visitors a week to your site, 50% of them stick around to read more than one blog post.

Where do I add Categories and Tags?

Categories and tags in WordPressIn a WordPress blog, they are over on the right column about halfway down the page. Choose no more than 3 categories. You can choose as many tags as are relevant to your blog article. Think of the category as the general topic of your post and the tags as the major keywords that you mention in the article.

Below Categories are the Tags. Add as many as pertinent to your post. Don’t over do it. Choosing these comes easier after you’ve done your keyword research. Always add your name and your company name to the tags. If you’re local, add your city. Think of different ways to say the same thing. Once you’ve used tags in more than one post, click on “Choose from the most used tags” and you’ll see a “tag cloud”. The ones with in the larger font are the ones that you use most often. Just click on them to add them. Saves a ton of time!

Another mistake I see people make is leaving “Uncategorized” as a category. This is an easy one-time setup fix.

WordPress Menu - Posts, Categories & TagsOver on the left menu, under Posts, click on Categories. Here you can add all the topics that you plan to blog about in advance. You can always add a category on the fly from the right menu.

WordPress Menu- settingsThen, on the left under Settings, Writing, find “Default Post Category”, and choose one of the most generic topics that describes your blog. This way if you forget to pick a category, it won’t be under “Uncategorized”. “Uncategorized” doesn’t help whatsoever – it definitely isn’t a keyword! If you have blog posts with “Uncategorized”, they’ll be automatically changed to whatever topic you indicate here.

When blogging regularly, at least weekly, and using categories and tags religiously in all your blog posts, you’ll start to see an increase in the number of page views per visit and a decrease in the bounce rate.

Have you been blogging and not using categories and tags?

You can easily add them to past blog posts by going to “All Posts” from the left menu. You’ll see a list of all your posts and columns for both categories and tags. Hover your mouse over the the post title and you’ll see links. Click on “Quick Edit” and you’ll be able to add the relevant categories and tags for that post. Click on “Edit” to open the full editing screen if you need to.

In conclusion, this is just a small part of what it takes to blog effectively. The easy-to-follow tutorials in the Social Savvy Solution Online Training Center will guide you through planning what to write about, how to blog on WordPress, how to get exposure and drive traffic to your website with social media marketing and how to see what’s working and not working each month.

For only $20 a month and you can watch all the videos at your own pace, at whatever time works for you! Cancel at any time, but you’ll see that the valuable update videos produced each month are worth every penny.

With time and practice, you’ll be blogging in less than an hour and managing your social media in 30-minutes a day! Yes, you can!

Your Social Savvy Solution Members OnlyThe expert in anything was once a beginner.

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How Not Blogging Weekly Hurts Your Reputation

The purpose of blogging weekly is to keep Google happy and attract new visitors to your website who will convert to leads or clients.

What does Google want? Google wants fresh, relevant content written for the human reader.

What do your potential customers want? They want answers to their problems, information, advice or to be entertained – and the want it now!

The last thing Google or a potential customer wants to see is that your last blog post was March of 2012. OK, you may not be that bad. But even a month old is too old.

If you’re not blogging? How are people finding you?

First, if you haven’t updated your site in years, it won’t come up on Google search. Over 83% of searchers are on a mobile device. If your site is not mobile-friendly and responsive, you absolutely won’t come up. Basically, the only traffic you’re getting to your site is from someone who clicked on the link on one of the social media networks or they have your business card. Too few, I bet. Or they Googled your business name exactly. Most all business will come up for their name. But if there’s another business with a similar name, and their content is more recent, they’ll come up first. Not good.

Now, lets look at it from the potential customer’s point of view.

Frustrated potential customer who can't find content because you're not bloggingLet’s say it’s an entrepreneur looking for a contractor in a specific city because she’s opening a new business. She goes on LinkedIn and searches for “commercial contractor my city”. She sees that the 2 folks that come up are not in her network. But, they have the links to their respective websites. The searcher clicks on the links and goes to the websites. Contractor 1 has a website that looks dated – old fashioned. She clicks on About Us to read about the company, who are they, how long have they’ve been in business, etc. Then she clicks on Blog. The last article was in 2012, just text, long paragraphs and no pictures or videos. Under Portfolio, there are pictures with no descriptions. You can’t tell where the projects were, how long it took to build, was it under budget?

This happy customer found content that helps in a blog.Over at Contractor 2’s site, there are high-quality graphics with their last 3 projects on the home page. Each are linked to a blog post describing each project in detail. At the bottom are tags and categories with links to other similar blog posts by type of project. The person seeking will look for articles about projects like what she’s planning to build. She thinks, “This company has experience doing projects like the one I’m planning. I’m calling them.”

Also on their site are testimonial videos showcasing recent projects from start to finish with the happy camper client opening the door of their redone place. Yes, like the “reveal” on those home improvement shows. Ah, but before the entrepreneur makes the call, she’s going to check their Facebook page to see if there are any reviews and updates. (The first company didn’t even have a Facebook page. Oh, my!) There she finds 5, 5-star reviews. She’s sold.

Wow! That took maybe an hour. Which is how long it should take you to write a blog post.

Blogging regularly builds trust and credibility. People buy from whom they know and trust.

What should you blog about?

  • Tell Stories – people like to identify with people in stories; use pictures of people like your target audience.
  • Don’t let this happen to you! Hypothetical situations
  • FAQs – anticipate what a potential customer will be asking
  • Industry news – careful with the industry jargon, though. Remember your audience is not the expert. You are. Write for an 11-year-old.
  • Offer advice, useful information
  • Blog about what you know

Get more ideas in the blogging and content marketing class videos as a member of Social Savvy Solution! For just $20, you can watch as many videos as you want. Cancel at any time. But, I’ll be sharing updated videos each month.

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How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

Join now, stop at any time.

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How Not to let Today’s Marketing Technology Drive You Crazy

Let’s face it, business owners, Marketing Technology (or MarTech to the techie folks) can get out of hand. What happened to the days when putting your shingle outside your store and an ad in the Yellow Pages (remember those?) was enough?

Take a look at the infographic depicting all the marketing technology choices out there in 2016:

You can click on it to view a larger image, but don’t go cross-eyed trying to make sense out of it.

How not to let today's marketing technology drive you crazyThis goes to show you the ridiculous amount of marketing technology choices out there.

You can’t be on all the networks all the time!
It’s impossible!

Here are 10 Logical Steps You Need to Follow to keep Yourself Sane in this crazy MarTech world.

  1. How not to let today's marketing technology drive you crazyClearly Define Your Target Marketing Niches – You can have more than one target market! But you MUST identify them. Start with this FREE Workbook.
  2. Do some research on your target, which social networks they use most often and figure out the best way to reach them. Create personas for each niche.
  3. Get to know your target audience. What do they like or don’t like? What are they looking for? How can your product or service make their lives better, easier, more fun, etc.
  4. Get to know the networks. Each one has its own culture. What works on Twitter doesn’t work on LinkedIn. Do you even have to be on Snapchat?
  5. Make a plan. Brainstorm with your team or a mentor. Work out some strategies on how to engage your target audience on the social networks. You don’t have to be on all the networks! Focus on the ones that your target market frequents the most.
  6. Make a content calendar. What are you going to blog about? What does your target audience need to know that will make their lives better…. etc.? (What’s in it for them?)
  7. Optimize EVERYTHING. Each and every description, about section, bio, web page and blog post must be optimized not just for Google, but for the powerful internal search engines that each network has.
  8. The first step towards getting somewhereTake time to learn. You can never waste your time learning how to do something better and more efficiently.
  9. Use it or lose it. Apply what you learn right away so you don’t forget it. Don’t be afraid to wander around Facebook or LinkedIn even Twitter and Google+. You’ll get faster and savvier, the more you participate and engage.
  10. Have confidence. As you learn how to properly and effectively use the social media networks to engage with your target; as you get more comfortable creating the content that your target audience wants to see, you will feel more confident with your marketing efforts and you’ll also start seeing results.

Learning

That’s why I created Your Social Savvy Solution Members Only. It’s where you can go and get all the knowledge that you need, in a logical progression, to become the confident, savvy marketer so you can….

  • Drive traffic to your website
  • Generate more leads
  • Grow a following
  • Become an influencer
  • Increase sales
  • Get on the first page of Google
  • Be more effective

What are you waiting for? Special Introductory Price…. Learn More….

Your Social Savvy Solution Members Only

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