Inbound Marketing

analytics and insights are vital to marketing success

Why You Should Care About Analytics and Insights

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights […]

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website copywriting is important for results

How the Right Copywriting on Your Website & Social Media Can Improve Results

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they

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Email Marketing Still Works! Here's What You Need to Know...

Email Marketing Still Works! Here’s What You Need to Know…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more

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How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed

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content marketing works

No Matter What Industry You’re In, Content Marketing for SEO Works Best!

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 of them would come from the search engine. Over 80% of them are from Google. The rest of

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How to beat your competition online.

What You Need to Know to Beat the Competition Online

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In

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25 Powerful Words to Generate Quality Leads [Infographic]

25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in

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