Inbound Marketing

if you're juggling business tasks, don't let marketing fall through the cracks!

How to Keep your Digital Marketing Going if you get Busy

Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when […]

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analytics and insights are vital to marketing success

Why You Should Care About Analytics and Insights

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social media marketing is that you’re too attached to your business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.

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How to Increase Sales with Marketing Automation

Save Time and Help Your Business Grow with Email Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Are potential warm leads falling

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