What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

What are the Most Effective Methods for Successful Lead Conversion?

A recent study by Ascend2 is Building Relationships for Lead Conversion. During the week of June 8, 2020, they surveyed 263 marketing professionals and they came up with interesting results. Actually, it’s not surprising to me as this is what I write and teach all the time. Social media (58%), email marketing (49%), and website/SEO (44%) lead the… Continue reading What are the Most Effective Methods for Successful Lead Conversion?

25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in… Continue reading 25 Powerful Words to Generate Quality Leads [Infographic]

Q&A Video Realtor: How Do I Increase My Sales?

A Realtor asked, “How can I increase my sales satisfactorily?” He then elaborated: “I have been dealing in the Real Estate business for 20 years. Three years ago I launched my Website, but I did not notice a big difference since then. How can I improve my sales?” Without knowing where he’s located or looking… Continue reading Q&A Video Realtor: How Do I Increase My Sales?

Capturing Leads that will Convert with the Right Calls to Action

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. You will Capture Leads with the Right Lead Magnet Know your target market well.… Continue reading Capturing Leads that will Convert with the Right Calls to Action