Video is hot! People are more likely to sit and watch a video than to read an article.
It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.
Jim Averyt, owner of Fix My RV, a mobile RV repair service based in Peoria, AZ, attended my social media marketing seminar at the Peoria Chamber of Commerce’s Expo a few years ago. They were in need of some inbound marketing assistance. When I met with them, I saw that Jim and his wife Barb,… Read more Fix My RV – An Inbound Marketing Success Story
Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?
SEO – Search Engine Optimization Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?