SEO – Search Engine Optimization Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Read more How to Market Local Brick-and-Mortars for Success: 3 Free Tools
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Read more Latest SEO Best Practices to Increase Website Traffic
There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opening in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned on Pinterest as… Read more Why You Need to Be On Pinterest for Exposure and SEO
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags… Read more Why You Need to Use Categories and Tags in Your Blog Posts