SEO – Search Engine Optimization Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Read more How to Market Local Brick-and-Mortars for Success: 3 Free Tools
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Read more Latest SEO Best Practices to Increase Website Traffic
Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it. Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query. The good thing is that… Read more How to not get Caught in Google’s Mobile Speed Trap
In today’s digital marketing everything from websites to social media profile pages need to be optimized for SEO — search engine optimization. Besides Google having over 80% of both desktop and mobile searches, each of the social networks has their own powerful internal search engines. You need to figure out what YOUR TARGET MARKET is… Read more How to Use the Google Keyword Tool for SEO