You have to admit that today’s Search Engine Optimization (SEO) is a challenge. It’s frustrating and a lot of hard work. Furthermore, it’s way more than just finding the right keywords. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you… Read more SEO: It’s more than just Keywords [Infographic]
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. I was walking my neighborhood one evening, a lady stopped me to ask directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th Place and 11th Way.” Lady: “I… Read more Are People Who Need You Finding You?
SEO – Search Engine Optimization Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Read more How to Market Local Brick-and-Mortars for Success: 3 Free Tools