What is a Bounce Rate in Google Analytics and How to Improve Yours

Google analytics bounce rate

Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be if someone lands on one of your site’s pages, then leaves in seconds — not… Read more What is a Bounce Rate in Google Analytics and How to Improve Yours

What is SEO?

SEO - Search Engine Optimization

Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Google Owns Search Google now has almost 90% of global searches. Follow Google’s rules and you’ll get picked up… Read more What is SEO?

No Matter What Industry You’re In, Content Marketing for SEO Works Best!

content marketing works

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 of them would come from the search engine. Over 80% of them from Google. The rest of the… Read more No Matter What Industry You’re In, Content Marketing for SEO Works Best!

Why You Need to Be On Pinterest for Exposure and SEO

Pinterest for Exposure and SEO

There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opened in Nov. 2017, in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned… Read more Why You Need to Be On Pinterest for Exposure and SEO

Why You Need to Use Categories and Tags in Your Blog Posts

Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags… Read more Why You Need to Use Categories and Tags in Your Blog Posts