SEO

Helpful Data from Google Search Console

How to Gather Helpful Data from Google Search Console

The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are where searchers see the results of their search queries. Google strives to provide the freshest, most accurate, helpful, and relevant content that matches the searcher’s request. Here’s what you need to

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Local SEO Tips for 2025

Local SEO Tips for a Profitable and Prosperous 2025

What does search engine optimization — Local SEO — look like for local, brick-and-mortar businesses in 2025? Between Google, AI, schema, backlinks, and technical SEO, it’s not just confusing, it’s overwhelming! Here’s what you need to know to get optimized so that people will find your local business when they need what you have to

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Google Mobile Core Web Vitals digital marketing trends

Important! What You Need to Know Now About Google Core Web Vitals

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites

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Local Small Businesses need these SEO tools

How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due

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content marketing works

No Matter What Industry You’re In, Content Marketing for SEO Works Best!

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 of them would come from the search engine. Over 80% of them are from Google. The rest of

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