Archive for SEO

How to Use the Google Keyword Tool for SEO

In today’s digital marketing everything from websites to social media profile pages need to be optimized for SEOsearch engine optimization. Besides Google having over 80% of both desktop and mobile searches, each of the social networks has their own powerful internal search engines.

You need to figure out what YOUR TARGET MARKET is going to enter into the search box to find you. Those are keywords, phrases and questions.

That’s where the Google Keyword Tool comes in. It’s free to use, however, it’s part of Google Adwords so you need to set up an Adwords account to use it.

This video is a demonstration of how to use it to optimize for SEO:

The tool also helps when you’re thinking of what to blog about. Nothing like finding out exactly what your target market is searching for so that you can provide it.

Link to the Google Keyword Planner

 

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Why You Need to Be On Pinterest for Exposure and SEO

There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opening in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned on Pinterest as soon as I published the article.

Why You Need to Be On Pinterest for Exposure and SEOAs of this time, and it was published on June 23, we’ve had close to 1200 views of that page! Wow! And look where the majority of the people came from! Mind boggling!

I’m not going to go into detail of how you can use Pinterest for your business – whether B2B or B2C. You can view my How-To class here.

What you need to understand is…

You Cannot Ignore Pinterest!

How Pinterest Works

See, when someone pins a picture or video from your website, it takes the link with it. Thus, helping with SEO (Search Engine Optimization) because Google likes relevant back links.

Furthermore, when someone sees the pin and saves it (repins) it to one of their boards, it creates yet another back link to your site.

When someone clicks twice on the pin, it takes them to your website!

The more people pin and repin your pictures and videos, the more “Google Juice” or “Link Love” you’ll get. Make Google happy and it’ll reward you with first page listings when people search for what you have to offer.

If you’re B2B, you might be thinking that it’s not for you. Not true! Go in and search for “technology” or “social media marketing” or “business tips” and you’ll see lots of pins and boards come up with infographics and videos.

People use Pinterest to bookmark and categorize anything that interests them. It’s like a huge bulletin board. We love visuals. The more eye-catching and easy-to-read, the better.

You might be afraid of Pinterest because it’s distracting. Yes, it can be. If I’m there working for a client and I’ve allocated 15 minutes, I set a timer.

Moreover, keep business and personal separate. Setup a business account or convert a personal one on Business.Pinterest.com. If I’m following you for business, I don’t want to see pet tips or hot hairstyles.

When social media marketing is done properly it can be very effective. However, you need to understand the nuances of each of the social networks. Each one is different. The only one that covers all generations is Facebook. The others have specific user demographics.

Free Download: Define Your Target Market WorkbookYou need to clearly define your target market(s) before you can effectively promote your business online. Click here to download the free workbook!

This also proves why analytics are so important. You must measure and go over your insights and statistics at least once a month. Here’s a free analytics class!

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Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your blog posts will absolutely help.

Here’s why you need to incorporate categories and tags in your blog posts…

  1. Categories and tags are keywords. Google loves keywords. Especially those that are relevant to the nice fresh content that you’re writing. Those very keywords, you discovered from your research, your target audience is entering into the search box. Additionally, they’re the ones that will help you come up on the first page of Google when someone is looking for information on that topic.
  2. They help keep visitors on your site longer. When used, Categories and Tags appear on all your blog posts. When someone clicks on one of them, all the articles with that topic come up. Furthermore, it piques the curiosity of your visitor. The longer a visitor stays on your site, the higher the chances that they’ll do something, like convert into a lead or make a purchase.
  3. It decreases your bounce rate. The bounce rate is calculated by Google Analytics (you need to have this setup already). It measures how long a visitor stays on your site. If they land on your site and not see what they want, they’ll leave quickly – or bounce out. You don’t want that. Moreover, you want a bounce rate around or lower than 50%. That means if you get 100 visitors a week to your site, 50% of them stick around to read more than one blog post.

Where do I add Categories and Tags?

Categories and tags in WordPressIn a WordPress blog, they are over on the right column about halfway down the page. Choose no more than 3 categories. You can choose as many tags as are relevant to your blog article. Think of the category as the general topic of your post and the tags as the major keywords that you mention in the article.

Below Categories are the Tags. Add as many as pertinent to your post. Don’t over do it. Choosing these comes easier after you’ve done your keyword research. Always add your name and your company name to the tags. If you’re local, add your city. Think of different ways to say the same thing. Once you’ve used tags in more than one post, click on “Choose from the most used tags” and you’ll see a “tag cloud”. The ones with in the larger font are the ones that you use most often. Just click on them to add them. Saves a ton of time!

Another mistake I see people make is leaving “Uncategorized” as a category. This is an easy one-time setup fix.

WordPress Menu - Posts, Categories & TagsOver on the left menu, under Posts, click on Categories. Here you can add all the topics that you plan to blog about in advance. You can always add a category on the fly from the right menu.

WordPress Menu- settingsThen, on the left under Settings, Writing, find “Default Post Category”, and choose one of the most generic topics that describes your blog. This way if you forget to pick a category, it won’t be under “Uncategorized”. “Uncategorized” doesn’t help whatsoever – it definitely isn’t a keyword! If you have blog posts with “Uncategorized”, they’ll be automatically changed to whatever topic you indicate here.

When blogging regularly, at least weekly, and using categories and tags religiously in all your blog posts, you’ll start to see an increase in the number of page views per visit and a decrease in the bounce rate.

Have you been blogging and not using categories and tags?

You can easily add them to past blog posts by going to “All Posts” from the left menu. You’ll see a list of all your posts and columns for both categories and tags. Hover your mouse over the the post title and you’ll see links. Click on “Quick Edit” and you’ll be able to add the relevant categories and tags for that post. Click on “Edit” to open the full editing screen if you need to.

In conclusion, this is just a small part of what it takes to blog effectively. The easy-to-follow tutorials in the Social Savvy Solution Online Training Center will guide you through planning what to write about, how to blog on WordPress, how to get exposure and drive traffic to your website with social media marketing and how to see what’s working and not working each month.

For only $20 a month and you can watch all the videos at your own pace, at whatever time works for you! Cancel at any time, but you’ll see that the valuable update videos produced each month are worth every penny.

With time and practice, you’ll be blogging in less than an hour and managing your social media in 30-minutes a day! Yes, you can!

Your Social Savvy Solution Members OnlyThe expert in anything was once a beginner.

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Q&A Video: What’s the Secret to Great SEO?

Everyone wants to know what the secret is to great SEO – search engine optimization — and coming up on the first page of Google search.

There are 3 simple steps to great SEO which I explain in this video:

Here’s the complete transcript of the video “What’s the Secret to Great SEO?”:

What's the secret is to great SEOStep 1 is to make sure your website is setup properly — optimized with effective title and meta tags. It should load quickly and have relevant external links. Optimize your site with relevant keywords.

Put yourself in your target market’s shoes. What are they going to enter into the search engine to find what you have to offer? Do keyword and target market research. I’ve got some resources available on my website to guide you through this process.

Step 2 is to become a content magnet by providing Google with fresh content at least weekly. Google is looking for fresh, relevant content written for the human reader. Write your blog posts for your target audience with the search engine in mind. Videos, podcasts and graphics also count as content. Make sure when you embed content on your blog that you summarize. The search engine only sees text and links.

Step 3 is to share the link to your content on social media – especially posting it “public” on Google+, so Google will index it in the search engine. Pin it on Pinterest – it takes the link with it. Share it on bookmarking sites like Digg & StumbledUpon. Those create legitimate backlinks to your site. Oh, and make sure you have share and follow buttons. The follow buttons are perfect external links that make it easy for people to follow you and the share buttons make it easy for visitors to share your content with their friends.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

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How Bad is Your SEO? Check it with this Free Tool

So you’re not coming up on the first page or Google search. Your SEO (Search Engine Optimization) is hurting. Maybe one of your competitors is coming up above you in organic search.

What are the doing right that you’re not doing?

Check out SEO Centro‘s SEO Analyzer. It’s free and you can check how your competition is doing too!

Enter your URL (web address) in the box and hit submit. It’ll will go check your site and give you a report. How bad is your SEO? check it with this free toolThe report will give you an both SEO and speed scores out of 100. 100 being the best. The higher the better. Below that you’ll see warnings and errors. These you’ll want to share with your webmaster. Usually they are easy fixes. In this example, they had too much content. Yes, there is such a thing as too much content on one page!

SEO test - Content

It also checks your social media interactions:

SEO test for Social Media
See, social media is important for SEO.

If you’re site doesn’t have the social media aspect setup correctly, it’s going to hurt your SEO. Fortunately, there are some free WordPress plugins that can help and it only takes a little bit of setup and you’re good to go!

  • SEO by Yoast – guides you in optimizing each blog post and page for SEO.
  • Official Twitter Plugin for WordPress – makes your pictures come up on Twitter so your tweet stands out when shared on Twitter.
  • JetPack – adds share buttons to the bottom of every post and page; has widgets for Twitter, Facebook and a Google+ badge connecting your Google+ page which makes Google happy. And we always want to keep Google happy!
  • Social Media Feather – adds social media follow buttons to the bottom of every blog post to make it easy for visitors to follow you on the social networks.

Look at the sidebar on the right of this page, those are widgets. They are also calls-to-action. At the bottom of this post you’ll see two sets of social media buttons, clearly marked for easy following and sharing.

You have to make it easy for people to do what you want them to otherwise they won’t do it!

Oh, and you need to have your social media profile pages setup so you can connect them properly. And if you’re not active on social media, it’s not going to look good if someone clicks on your Twitter link and sees that your page isn’t branded right and the last time you posted was 2 years ago.

Everything works together:

  1. A functioning website optimized for Google.
  2. Social media profile pages also optimized for their own internal search engines.
  3. Blogging at least once a week, 2-3 times a week is ideal.

You can’t expect to get good results if you don’t have all these factors in place.

So, if you’re just starting out…

  1. Watch the videos in this free social media marketing mini-course.
  2. Get our Social Media Success Pack to help you get started with everything from doing research on your target(s), to planning and branding.
  3. Take the Social Media Marketing Boot Camp 101 – you will learn how to set up your social media pages correctly and how each of the major networks work: Facebook, Twitter, Google+, Pinterest, LinkedIn & YouTube. Don’t worry, they’re easy to follow, step-by-step tutorials.

Even if you’ve been attempting online marketing for a while on your own, you may not be getting the results you could be getting.

Learning how to properly and effectively do online marketing is crucial to the success of your business.

Not sure what you need. Click here to schedule a free 30-minute phone consult and analysis of your current online marketing efforts.

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Get Found On Social Media-they’re as Powerful as Google

The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.

If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.

Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a candidate and when I Googled her name, her Facebook business page came up before her website.

Here are some tips to help you tweak your social media to make them POWER PROFILES!

  1. Clearly define your target market. The better you get to know your target market niche, the better you’re going to be able to reach them.
  2. Do some keyword research. This will tell you the keywords and phrases your potential customers are using. Google Keyword Planner is the best. It’s part of their AdWords program, but it’s free to use.
  3. Twitter has a powerful internal search engine as do all the social media networks. Once you have your keywords, it’s time to get creative with your social media profile descriptions.
    1. Twitter and Pinterest only give you 160 characters so don’t use “flowery language” — make it keyword-centric.
    2. Facebook, Google+, and LinkedIn give you a lot of space, use it! But same thing — keep it keyword-centric.
    3. Instagram is shorter at 150 characters.
    4. YouTube gives you several places to add descriptions including the video defaults. BTW, YT is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase.
    5. Use hashtags on the major keywords on Twitter, Pinterest and Instagram.
    6. Spell check! Some of these search engines give you exact matches. If you misspelled something, it won’t come up.
    7. Put yourself in your target market’s shoes. Look at everything from their perspective.
  4. Make sure you have the correct URL (web address) linked properly. This helps with overall Search Engine Optimization (SEO).

You have only 7 seconds to catch a visitor’s attention. Make it good!

Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer.

If you need help with your social media profiles, here are two alternatives for you:

  1. Grab our Social Media Success Startup Pack (ON SALE NOW!) – it has all the resources you need for keyword & market research, plus much more!

  2. Schedule a free 30-minute phone consult and analysis. I’ll look at your website, even do an SEO test, and your social media networks and tell you what could be improved.

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How to get SEO for a new Website?

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly.

Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt.

So what do you do to have a brand new site get found on Google?

There are 3 Crucial Strategies to Obtain SEO on a new site:SEO is more than just an optimzed website

  1. Content: Your pages need to be optimized with the relevant keywords. Then you have to blog. And in the beginning, since you’re starting from scratch, you should blog daily if at all possible. Google wants fresh relevant content written for the human reader in natural language. The more often you blog, the happier you make Google in feeding it what it wants.
  2. Social Media: Set up keyword-optimzed business profiles in the 6 major networks: Facebook, Twitter, LinkedIn Company Page, Google+, Pinterest and YouTube. Each one of these will have a backlink to your website and every time you write a blog post, you must share it on all the networks.
  3. Have Patience and Perseverance: It doesn’t happen over night. Depending on your industry, competition, how often you blog, the quality of your content and your activity on the social networks, it may take from 1.5 – 6 months to start seeing results. Yeah. It takes work. But if you don’t have a budget to hire someone to do it for you, you have to learn how to do it yourself. It’s not that difficult if you have the right tools, understand how it all works together and plan your strategy and tactics.

Start with this free Social Media Marketing Mini-Course which explains the basics:

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Nice new Features in Yoast SEO to help your Blogging

Yoast SEO is the best WordPress plugin for Search Engine Optimization.

They’ve added some new features. Check out this video which explains how to use the blog post control panel:

You want to make sure that our focus keyword is in your title, slug and meta tag. It’s recommended to write at a reading level of an 11-year-old. This is a mistake many bloggers make. They are experts in their field but they fail to realize that your target market is not. Avoid industry jargon. KISS: Keep it Stupid Simple and Don’t Over Think It!

You need to really understand your target market. Download the free Define Your Target Market Workbook.

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SEO: It’s more than just Keywords [Infographic]

Today’s Search Engine Optimization (SEO) is a challenge.

SEO, it's more than keywords

Here’s all that’s involved in SEO. Graphic by Alexis Wilke (CC)

You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you have 10-12 chances to land on the first page. That’s called “OrganicSearch Engine Results Page (SERP).

The more competitive your field or industry is, the more challenging this is going to be.

It’s not “if you build it they will come”.

As this infographic from Macallan Marketing illustrates, today’s SEO is made up of not just keyword-centric website, but content marketing, blogging, social media and mobile-friendliness and responsiveness play integral parts in SEO success.

SEO - more than just Keywords graphic by Macallan Marketing

  1. You have to blog – it’s the fresh, relevant content that Google is looking for. Keeping Google happy is crucial. We recommend WordPress.
  2. Every time you share a blog post, landing page or even your home page in social media posts, you get “Google Juice” that helps with SEO.
  3. Posting regularly on Google+, Google’s social network, also helps. Read this related article: An SEO Tale of 2 Auto Repair Shops.
  4. Creating YouTube videos helps.
  5. Having a mobile-friendly website. Is your site mobile-friendly? Click here to test it.
  6. Be consistent in the 4C’s of marketing: Creating, Curating, Connecting and Culture.

We can help you either by doing it all for you or training you or your staff so you can do it yourselves properly and effectively.

Free Phone Consult & Social Media Audit

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Inbound Marketing: Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”.

SEO Content Marketing & Social Media work together to help you get found online - that's Inbound Marketing. Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it or heard it and came to your place of business or called you. NOT ANYMORE! Inbound marketing has revolutionized how people find what they want or need and how businesses market themselves. It is comprised of Search Engine Optimization (SEO), Content Marketing and Social Media. If you try to do one with out the other two, you won’t get the results you want.

Now you have to proactively take control of your marketing. And guess what? It doesn’t cost as much as old-fashioned broadcasting! It does, however, take a little “sweat equity” – but if you do it right, you’ll reap the good results.

There are no Shortcuts in Inbound Marketing

They are tempting. “Buy 20,000 Facebook Likes for $20” or “Get 5000 Twitter Followers for $5!” Easy, right? It’ll look so impressive to have so many followers! NO! These are all fake accounts and they are not your target market! They are not going to share your content and give you valuable social amplification. It also looks weird to have only 5 tweets and 5000 followers. People follow you because you post good content. If you’re not posting why would someone follow you? Also, anyone can look at who is following you and what they post. And believe me, you wouldn’t want your grandmother to see that stuff!

The other temptation out there is to use easy, do-it-yourself website builders like Weebly or Wix. That’s the worst thing you can do. Those sites are built with lots of code in the background. All that code blocks the search engines from getting to the good content. And many of those sites are not Mobile-Friendly or Mobile-Responsive. As of April 21, 2015, Google blocks any website that is not mobile-friendly from coming up in search results. (Take Google’s Mobile Friendly Test)

Here’s What You Need to do Get Found Online.

  1. Clearly Define Your Target Market’s Persona – find you niche. What are their “pain points” that you can alleviate. (Download the Free Workbook)
  2. Have a WordPress site with both static pages that tell about your company, products or services and a blog where you tell stories, show off your expertise and basically talk to your target market(s). Blog at least 3x a week. This will help drive traffic to your website.
  3. Put yourself in your target market’s shoes. What are they going to enter into the search box to find you? Do some Keyword Research.
  4. Set-up social media accounts in the major networks: Facebook, LinkedIn, Google+, Twitter and Pinterest. Actively post there daily following the 10-4-1 rule.
  5. Use Instagram if you are a local business, do a lot of events or have products to showcase.
  6. Use YouTube only if you’re going to be doing videos at least once a month. You can learn how to do these using your smartphone – we’ve got a class! Click here to check the schedule.

Why is a Searcher Online?

People get online for a variety of reasons:

  • To be entertained. Pain Point: boredom
  • To get answers to questions. Pain Point: curiosity or need
  • To find a product or service. Point Point: want or need
  • To catch up with friends and family or find new friends. Pain Point: loneliness
  • To find out what’s going on in news, latest fashion, celebrities, etc. Pain Point: curiosity, boredom, need for information

Get the idea?

Still not sure what would be best for your business? Click here for a FREE 30-minute phone consultation and analysis of your current marketing efforts.

It’s the 21st Century! Isn’t it time you took Social Media Marketing seriously!

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