How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. One evening some time ago, I was walking in my neighborhood, and a lady stopped me to ask for directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th […]
Are People Who Need You Finding You? Read More »
Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do these stand for, and why are they important for ranking in the search engine? In fact, the first 3 lead to TRUST. Furthermore, people buy from those they know and trust.
What is the new “E” in Google’s E-E-A-T that will Help You Rank? Read More »
There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to
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The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are where searchers see the results of their search queries. Google strives to provide the freshest, most accurate, helpful, and relevant content that matches the searcher’s request. Here’s what you need to
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What does search engine optimization — Local SEO — look like for local, brick-and-mortar businesses in 2025? Between Google, AI, schema, backlinks, and technical SEO, it’s not just confusing, it’s overwhelming! Here’s what you need to know to get optimized so that people will find your local business when they need what you have to
Local SEO Tips for a Profitable and Prosperous 2025 Read More »
Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and meta tags come in. Search engine optimization’s (SEO) job is to get your website to show in the Search Engine Results Page (SERP) when a human searcher is looking for what
How to Write Inviting Title and Meta Tags that Capture the Clicks Read More »
Before you blog or even set up your website, you must do some keyword research. There are many tools out there, but since we need to follow Google’s rules, what better tool to use than the Google Keyword Tool? (Did you know that Google now has 90% of all global searches?) First, put yourself in
Video: How to Use the Google Keyword Tool for Better SEO Read More »
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites
Important! What You Need to Know Now About Google Core Web Vitals Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… “Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.” — Hubspot How Google’s AI Overviews Will Hurt
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