What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

Important! What You Need to Know Now About Google Core Web Vitals

Google Core Web Vitals Update started! It’s a roll-out, so that means that not all websites will be affected at once. Given that, you may or may not see your ranking on Google go down. Back even before I started my business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how… Continue reading Important! What You Need to Know Now About Google Core Web Vitals

Video: How to Use the Google Keyword Tool for Better SEO

Before you blog or even set up your website, you must do some keyword research. There are many tools out there, but since we need to follow Google’s rules, what better tool to use than the Google Keyword Tool? (Did you know that Google now has 90% of all global searches?) First, put yourself in… Continue reading Video: How to Use the Google Keyword Tool for Better SEO

How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Continue reading How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Latest SEO Best Practices to Increase Website Traffic

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Continue reading Latest SEO Best Practices to Increase Website Traffic