Analytics: How to Measure Your Marketing Success in 2019

How to Measure Your Marketing Success in 2019

We know that failure is not an option. If you’ve been following the 2019 series of articles you should have a started to think about marketing strategies for your business in the new year. Set SMART Goals in Marketing and for your Business Get Visual Sharpen your Search Engine Optimization (SEO) Get Social Create Good, Quality… Read more Analytics: How to Measure Your Marketing Success in 2019

What You Need to Know about SEO for 2019

Uncover SEO secrets

What’s in store for your website’s search engine optimization (SEO) in 2019? The first thing you need to realize is that Google owns search and we have to live with it. According to Statcounter, in North America, they have almost 89% of all searches. [Google] says their aim is to serve their users the best possible results, but… Read more What You Need to Know about SEO for 2019

Get Visual in 2019 to Boost Your Brand & Sales

visual marketing in 2019

Seeing what an unpredictably, active year 2018 was for online/digital marketing, I cannot in good conscience write about “predictions” for 2019. However, we can call them “trends“. What are the digital marketing trends for 2019? This is the first in a series of articles that I hope will guide you in planning your marketing for 2019. In subsequent… Read more Get Visual in 2019 to Boost Your Brand & Sales

How to Set SMART Marketing Goals for the New Year

smart goals

When setting goals for your marketing, it’s important to make them SMART goals. Here’s why: You set them in small bites that you can handle. They’re doable. You know if you hit (or missed) the mark. What use is setting a goal if you can’t know if you’ve reached it or not? We know that… Read more How to Set SMART Marketing Goals for the New Year

How to do Market Research on Your Target Market

target market research

Part 1: Keyword Search
 You have to put yourself in your target market’s shoes and determine which keywords, questions or phrases they are going to enter into the search box to find you. You should have completed the Define Your Target Market Workbook and the next step is to do some market research to get… Read more How to do Market Research on Your Target Market