5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits

Why You Should Care About Analytics and Insights?

Analytics

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media without checking your analytics and insights? You should be checking your social media analytics and insights monthly. They tell you: The demographics of your fans and followers – this… Read more Why You Should Care About Analytics and Insights?

The Importance of Focusing on What Your Target Market Wants

The Ford Edsel was what Ford wanted to sell not what consumer wanted to buy.

A mistake many marketers make is jumping into blogging and posting on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on what you want to sell or what you like. It Takes Vision It’s not a vision of… Read more The Importance of Focusing on What Your Target Market Wants

What You Need to Know about SEO for 2020 and Beyond

SEO - search engine optimization

What’s in store for your website’s search engine optimization (SEO) for 2020 and beyond? The first thing you need to realize is that Google still owns search and we have to live with it. According to Statcounter, in North America, they now have over 89% of all searches. (Globally, they have over 92%) These were last years… Read more What You Need to Know about SEO for 2020 and Beyond

Successful Social Media Marketing Starts with Goals and Metrics

finding customers

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Read more Successful Social Media Marketing Starts with Goals and Metrics