Marketing

set goals

Successful Digital Marketing Starts with SMART Goals and Metrics

Analytics, Internet Marketing, Social Media Marketing /

Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want to accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics. Moreover, they have to be SMART goals. I see […]

Successful Digital Marketing Starts with SMART Goals and Metrics Read More »

website copywriting is important for results

How the Right Copywriting on Your Website & Social Media Can Improve Results

Leave a Comment / Content Marketing, Lead Conversion, Marketing Strategy, Social Media Marketing, Websites /

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they

How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »

What Your Target Market Wants

Why is it Important to Focus on What Your Target Market Wants?

Advertising, Marketing, Marketing Strategy, Target Marketing /

Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your website,

Why is it Important to Focus on What Your Target Market Wants? Read More »

What is a Blog?

What is a Blog and Why do I Need One for My Business to Succeed?

Blogging, Content Marketing, Internet Marketing /

Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, a blog is… “A

What is a Blog and Why do I Need One for My Business to Succeed? Read More »

5 Target Market Personas for NonProfits

5 Target Market Personas for Nonprofits to Succeed

Social Media Marketing, Target Marketing /

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and

5 Target Market Personas for Nonprofits to Succeed Read More »

your brand

Video: How to Use BRANDING and Color for Your Online Image

Branding, Social Media Marketing /

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look,

Video: How to Use BRANDING and Color for Your Online Image Read More »

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay for Marketing? Should You Start Spending Money?

Marketing Strategy, Social Media Marketing /

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working.” At that point, you’ll know which social platforms are… Then it makes sense to spend

To Pay or Not to Pay for Marketing? Should You Start Spending Money? Read More »

How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Digital Marketing, Learning Technology, Managing Social Media, Social Media Marketing Tools, Social Media Networks /

Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible, and one time she emailed

When Digital Marketing Technology Doesn’t Work Right Read More »

marketing efforts not working. frustrated customer can't get what she wants on your website.

Video: How do I Know if my Marketing Efforts are Successful?

Analytics, Marketing Strategy, Q&A Videos /

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if

Video: How do I Know if my Marketing Efforts are Successful? Read More »

Scroll to Top