Usually when someone asks me if they should do paid advertising or otherwise spending money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing
Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?
How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Read more How to do You Measure Your Social Media Marketing Success ROI or KPI?
Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be if someone lands on one of your site’s pages, then leaves in seconds — not… Read more What is a Bounce Rate in Google Analytics and How to Improve Yours
Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Google Owns Search Google now has almost 90% of global searches. Follow Google’s rules and you’ll get picked up… Read more What is SEO?