Archive for Marketing

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However, if you want new customers and if you want your business to grow, then you need to get your marketing efforts into full gear — done properly and effectively. Yes, it can be done!

For you, the small business owner, it makes no sense to simply post content on Facebook, without a plan expecting that it will entice people to take some action. How do you know if that’s what someone saw and then went to your site? How do you know if they Googled, “How do I _______?” and found your blog post that answered their question? How do you know if that person found your website by accident or someone recommended it?

You need to know!

In this Q&A video, I answer the pressing question, “How do I Know if my Marketing Efforts are Successful?”

Unless you have a way to monitor and measure your marketing efforts, how are you going to know what’s working?

Doing the same thing over and over expecting different results is the definition of insanity. You’re not insane. You just need a little guidance and training so can get grip on your online marketing and actually measure results as they roll in.

Joining the Social Savvy Solution Members Only Club will provide you with the necessary training so you can get those results.

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What You Need to do to Jump-Start a Business Slump

Is your business slow? Has the phone stopped ringing? If you’re in a business slump, there are a few things you can do to jump-start it and attract new customers. Every business has it’s good times and bad times; feast or famine; flood or drought.

First, take a step back. To what can you attribute the slow-down?

  • The economy, the election, national news, a weather event? You can’t do much about those except wait. This is where that rainy-day fund comes in.
  • You’ve been relying on old-fashioned tactics like cold calling, telemarketing, Yellow Pages, etc.
  • Have you been avoiding online marketing like social media or content marketing because you find it overwhelming and confusing?
  • You haven’t updated your website since…. wait! You’ve never updated your website since it was created years ago.
  • If you have an updated website, you haven’t written a blog post in over a month… or is it over a year? Or does your site even have a blog?

Second, do you really understand your target market?

You need to clearly define and get to know your target market(s)….

  • What are their pain points (problems) that you, your product or service can alleviate?
  • Do you need to educate your target as to the benefits of using your product or service?
  • Do you know what your target market is going to enter in to the Google search box when they have the problem that you can solve?

What You Need to do to Jump-start a Business SlumpThird, is your online presence functioning as it should?

  • Are potential clients finding you? Where do you come up in Google search when someone searches for what it is that you do? Who does comes up on the first page? What are they doing that you’re not?
  • What are they doing when they land on your site? Do you have a call-to-action where you can capture their email address in exchange for an ebook or other giveaway?
  • Are you sending them a monthly newsletter to keep your name “top-of-mind”? Are you following up with marketing emails after they download the freebie?
  • Are your social media network profiles setup correctly and are they painting a positive image of you and your business?
  • Are you creating fresh content — blog posts, videos, graphics or podcasts — at least 3 times a week? Then are you sharing them on the social networks?
    Blogger and copywriter service
  • Are you actively engaging with potential clients and referral sources on the social media networks? Is your social media following growing steadily?
  • Do you have a strategic marketing plan to reach your target with today’s media?

“If you’re not adding new followers on social media, you’re not growing.” ~Mark Cuban

These are tough questions that need to be asked. Moreover, you need to come up with the right answers. If you have more “nos” or “I don’t knows” as answers, then you need to make some changes.

What You Need to do to Jump-Start Your Business

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12 Branding Mistakes You Need to Stop Making Now!

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care.

It’s Your and Your Company’s Image that is at Stake! 

Some may say, “I do get some sales from the site.” How many are some? 1 a month? Imagine how many you could have if you had a good looking, functioning website with quality images, were blogging regularly and using social media the right way! It could go up to 1 a day or more!

Sure you want to save money by doing it yourself, but invest in some classes and learn how to do it properly and effectively. If you don’t take social media and online digital marketing seriously in 2017, you might as well close up shop.

Here are some of the top Branding Mistakes I see small businesses make.

  1. Branding mistakes: take the time to do it right the first time.Attempting to do it yourself without properly learning how to use the tools. Sure, you can post on Facebook, but do you know how to market on Facebook? You can use Word, but do you know how to use WordPressCreating a website might sound simple enough, but if you don’t do it the right way, it will all be wasted time and effort. 
  2. Not committing to social media long-term. It’s a marathon, not a sprint.
  3. Not having a logo! It’s all about branding.
  4. Inconsistent branding. People need to know who you are and what it is that you do at first glance no matter where they find you.
  5. Ignoring your social media accounts. If you have a link on your website to your social media networks, you better be posting regularly! Nothing looks worse than after clicking on a link, I see the last post was months even years ago!
  6. Hiring an intern or student to do your social media marketing. Just because someone knows how to tweet or post on Facebook doesn’t mean they know how to market on Facebook. Whoever you hire to do your marketing, should know marketing first, then be familiar with the social networks, blogging, websites, content marketing, branding and how your particular target market uses each of the networks. Moreover, they should be able to come up with comprehensive strategic and tactical plans. 
  7. Not using an email address with the company URL for business emails. It looks more professional to use “yourname@company.com” rather than “yourname@gmail.com”.  And don’t use AOL! It really dates you!
  8. Not posting quality graphics. There are enough free graphics tools out there so there is no excuse for having fuzzy, cut-off or crooked graphics. 
  9. Putting social media follow buttons on your website that either go nowhere, to the main network page or go to an account that hasn’t been active in years. Don’t put follow buttons on your website until you are active in social media. It makes you look foolish. 
  10. Book your free 30-minute phone consultMaking it all about you. It’s about them – your target market. Serve don’t sell. Don’t just post your stuff! It’s not about selling. It’s about sharing. Share other people’s content that is of interest to your target market. They are thinking, “What’s in it for me?”
  11. Taking Shortcuts like buying Twitter followers or Facebook likes. These are fake accounts and definitely NOT your target market! Don’t do it!
  12. Not realizing that it takes time and effort upfront to build a following. Plan on spending 90 minutes a day on social media and blogging 3 times a week for the first 30 days while you’re building a following. Then you go into management and maintenance mode and based on your analytics, you’ll focus on the networks that are driving traffic to your site and where you’re building relationships.

    What You Need to Know About Social Media and Website Analytics

Your online materials — website, blog and social media — should encourage credibility and trust. Furthermore, they should entice and encourage your potential target to read more, click on a link to download an ebook or contact you.

Are you making some of these branding mistakes? If so, then you’re probably making more. Download this free ebook with all the mistakes I’ve seen out there! 

Are You Making These Social Media Mistakes?

 

The expert in anything was once a beginner.

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Get to Know Your Customers Using Free Social Media Tools

Whether you call them shoppers, consumers, buyers, clients or patients they are your customers. Whether your customer is a business (B2B) or an individual (B2C), they are still your customers. Get to know your customers day

Back in the day, if you owned a shop on main street, you knew your customers by name — even if they only came in once a year. You knew what they did, liked, disliked, their kids’ names, their spouse – just about everything.

You knew how to serve them so they would return and refer their friends to you.

That still holds true today. Nowadays, in our self-serve world, the gap between us, the business, and the customer grows wider. Moreover, it’s a well-known fact that customers will go elsewhere if we don’t take time to get to know them and serve them.

You can’t hide behind digital devices. People do business with people they know and trust.

The first Thursday of each quarter is Get to Know Your Customers Day. It’s unknown who started it, but I bet it was the an organization like the Better Business Bureau (BBB). Think about it. If we businesses paid more attention to the needs, likes and wants of our customers, there wouldn’t be a need for organizations like the BBB. Furthermore, businesses would be more successful.

Still, we have the challenge of how can we get to know our customers to better serve them. You have some work to do:

Free Download: Define Your Target Market WorkbookFirst of all, you have to identify your perfect customer(s). Yes, you can have more than one target market. In fact, most businesses do. Some are both B2B and B2C. If that’s the case, you must determine the percentage in order to divide your marketing efforts appropriately.

Second, determine what their pain points (problems) are and how you can alleviate them. Create content — blog posts, videos, podcasts, graphics — with tidbits of advice and educate your potential customers on what you have to offer. Now, if you’re selling a luxury item or service and you’re trying to reach an affluent market, the approach will be slightly different. Affluent people have pain points, too! You might need a little more finesse.  (That’s another blog post for the future.)

Third, use the free tools that the social media networks provide to get to know your customers. They are analytics and insights.

Analytics give you valuable data on your website visitors, how long they stayed, where they came from, what they clicked on and conversion rates. On social media, your analytics tell you how many people had the opportunity to see your posts (reach or impressions) and if they engaged with the content you posted (likes, comments, clicks and shares).

Insights provide information about your followers:

  • Demographics: age, gender, location — this is vital information! For example, you talk to someone under 40 differently than you would to someone over 40. Most importantly, if you’re a local business, you want the majority of your followers to be local!
  • What time of day they are on the networks — using this insight will guide you to post your content when it has the most potential to get the greatest exposure.
  • On Twitter and Pinterest you even get what other topics interest them.

The last one is crucial because you want to share other people’s related content. For instance, a chiropractor would share content from a health or weight loss blogger.

Can't Stop Smokin' BBQ pic from Google

I was notified by Google Maps that this picture I posted for one of my clients, 4 years ago, got over 5000 views! BTW, they’re in Chandler, AZ if you want some amazing BBQ!

If you provide content that’s helpful to, or desired by, your potential customers, you will….

  • Grow your following
  • Drive more traffic to your website
  • Get more conversions — and that’s the bottom line!

Social media analytics and insights are part of the networks’ advertising programs. However, they are available for any business to use them — for FREE!

Understanding your analytics and insights is rather simple when you know where to look and what to look for. The analytics class in the Social Savvy Solution lineup will help simplify them and make it easy for you to understand and interpret them.

What You Need to Know About Social Media and Website Analytics

What’s more, checking your analytics at the end of each month will help you plan for the next month.

In conclusion, the tools and methods of getting to know your customers are there for your use. How can you not take advantage of them?

"Don't wish it was easier, wish you were better." Jim RohnNever Stop Learning

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An Excellent Example of Clever Viral Marketing

I know you want it! Viral Marketing! That one post, picture or video that everyone who sees it has to share it with their friends.

Here’s an outstanding example of a viral marketing video that has went viral:

And they followed it up with the Darth Vader interview:

An Excellent Example of Clever Viral MarketingDo a search on Facebook for Forth Worth PD and you’ll see that dozens of news networks shared their videos with millions of views and shares. That’s what you want.

OK, you’re probably thinking that it was the fact that it was a police department and that these were professionally done videos. There’s no way that you have the budget for it, right?  Actually, hiring a professional video production company is not as expensive as you may think. I’ve had several professional videos done all under $300. Although, I didn’t have costuming or professional actors in them. That will jack up the cost.

You should have at least one professionally done video.

That video can serve as the intro to your business on your website. It’s proven that visitors to a website stay longer when there’s a video. HOWEVER, don’t have it play automatically when the site loads. Allow the visitor to click on it if they want to watch it. And don’t use Flash!

“Skip the flash and Flash, and let people get right in [to your website] unless you want them to abort their visit or only visit once.” ~ Guy Kawasaki in [ad link] “Enchantment

You can use that professional video also as your YouTube channel ad. Yes, you get a free ad for your YouTube channel. It has to be under 2 minutes. Keep in mind that you have to deliver on what that video promotes. If you say you’re going to be doing weekly videos, then do weekly videos!

Here are some tips and ideas on how to create some viral marketing videos:

  • Brainstorm – get together with your team and throw some ideas around. If you lack a team, hire a marketing coach to help you with ideas.
  • Search for videos from other people and companies in your industry or your competitors and see what they’re doing. Look at their views and likes. Also, how often are they uploading new videos. Fresh content makes Google happy. 
  • Use a cell phone or tablet to record – you have high-quality cameras in your mobile devices. Make sure you have plenty of storage space on the device before starting to record. The last thing you need is your phone stopping you in the middle of recording with a “Sorry, you are out of storage space” alert. (That happened to me when I was live-streaming once. Oh, and the battery died, too. So make sure it’s charged!)
  • Use the free video editing software in your computer. Windows 8 and above users have Movie Maker and Mac users have iMovie. YouTube also has a free video editor.
  • Have fun with it.
  • Go for the views emotional triggers:
    • make it funny
    • tug at the heart strings
    • anger them

Remember: People prefer to watch a 3-minute video rather than reading a 300-word blog post.

An Excellent Example of Clever Viral Marketing

In conclusion, don’t over think it. Having a video go viral is usually a fluke. Nevertheless, if you keep creating clever, awesome content, you’ll get the attention of your target audience and the exposure you want.

Would you like some help brainstorming for 2017? Take advantage of the Holiday Special on 1:1 Coaching! Click here for details!

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Digital Immortality: What Happens to Social Media Profiles when Owners Die?

Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn.

When someone dies, their social media profiles keep living unless friends or family members notify the network that the person has passed.

Everybody has a digital footprint. That takes into account all of the social media profiles, as well as banks, stores, memberships and association accounts. Well, think about it. How many passwords do you have? Each of those accounts either needs to be closed or turned into a memorial. And don’t forget any business profiles.

I love how Facebook turns their profile, including all their pictures, into a memorial.

So, if you’ve had a loved-one pass, here’s what you need to do. Doing this may also prevent identity theft.

  • Get a hold of their passwords if you can. Log into their accounts and close them.
  • If you don’t have the passwords but have access to their email account, then click on “lost password” and reset it.
  • If you don’t have the passwords and don’t have access to their email, then contact the network or company via their help system. It will help if you have a URL/address of their profile and/or their usernames. Inform them of the member’s passing and request that their account be closed. Some will require you to provide some information so, be prepared.

Below are some of the social media network links to forms or instructions on how to close or memorialize their accounts.

  • Facebook: They state, “If a friend has passed away, you or their family can memorialize their Facebook account. Memorialized accounts don’t appear in ads, birthday reminders or as suggestions for People You May Know. Learn more about memorialization or contact us to request the memorialization of this person’s account.”
  • Twitter: use this form.
  • Google: start here. Google states, “We recognize that many people pass away without leaving clear instructions about how to manage their online accounts. We can work with immediate family members and representatives to close the account of a deceased person where appropriate. In certain circumstances we may provide content from a deceased user’s account. In all of these cases, our primary responsibility is to keep people’s information secure, safe, and private. We cannot provide passwords or other login details. Any decision to satisfy a request about a deceased user will be made only after a careful review.”
  • LinkedIn: use this form
  • Instagram will also memorialize their account. Here is more info.
  • Pinterest:We can deactivate a deceased person’s account if a family member gets in touch with us. Once we’ve deactivated the account, it won’t be accessible anymore. 
    Because we want to respect the privacy of people on Pinterest, we can’t give out any personal or login information.
    If you’d like us to deactivate a deceased person’s account, please email care@pinterest.com with:
    1. Your full name
    2. The full name and email address on this person’s account
    3. A link to their Pinterest account (ex: pinterest.com/USERNAME). If you don’t know this, try searching for it on https://pinterest.com/all/
    4. Documentation of their passing (ex: death certificate, obituary, news article)
    5. Your relationship to the person with documentation to verify it, like:
    • Birth or marriage certificate
    • Public mention of relation
    • Family tree
    • Family/household records
    • Notarized proof of relation
    • If your name is included in the obituary, that’s sufficient”

Plan ahead

In conclusion, I can imagine all you have to do after a loved-one dies without having to deal with their social media profiles. This isn’t something that needs to be done right away, but please take the time to close their digital accounts. And here’s how you can prepare if anything happens to you.
  • Keep a printed list of all you account usernames and links/URLs/addresses and keep it with your important papers. Make sure it’s accessible to your survivors or lawyer.
  • Leave any special instructions as well.
  • Don’t forget everything that’s on your cell phone!
  • For your Google account, you can plan ahead: The Inactive Account Manager is the best way for you to let Google know who should have access to your information, and whether you want your account to be deleted. Click here to set up Inactive Account Manager for your account.

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Top 10 Best Social Media News – Nov. 18, 2016

This week in Social Media NewsThis is the first in a new weekly series I’ll be providing every Friday afternoon. I understand that social media is not only overwhelming for a lot of business owners, but also keeping up with all the changes is challenging to say the least. There are many — if not too many — sources of social media and online marketing news. How do you know who’s the authority? Who’s right? What’s hype and what’s not?

Well, with this series, I’m doing the sifting and sorting for you. Each Friday, I’ll pick the top 10 best, must-read social media and online marketing articles and news stories of the week. They could be news from the networks or advice, tips and hacks from the experts. They’ll cover social media, search engine optimization (SEO), digital and content marketing. In this fast-paced, tech-centered world, taking time to learn and understand how all this works, will only help you be successful. Everyone learns technology differently and no one expects you to grasp it quickly or completely the first time around.

Here are the top 10 Social Media, Must-Read Articles for 10/18/16 (in no particular order):

  1. 11 Ways to Hack the LinkedIn Pulse. Writing for LinkedIn helps build your credibility and establish you as an expert in your field. This post from WordStream provides some tips that will help your article get noticed by more people besides your connections and followers.

  2. YouTube Cleans up Comments. I’m sure you saw how Twitter literally blew up with nasty comments during and after the election. Well, the folks at YouTube caught on and have “cleaned up” their comments and added some cool features.
  3. Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought. Oh, boy. It seems that our friends at Facebook really want you to pay-to-play!
  4. What Makes People Bounce Off Websites? “This is a metric that defines the percentage of visitors to your website that leave the website directly from the landing page without viewing any other page on the website. Bounce rate is given as a percentage of visitors who leave your website.The average bounce rate for an ecommerce website according to data from Google Analytics is 57 percent. The best ecommerce websites’ record bounce rates are as low as 35 percent.”
  5. Give Your Campaign Video Marketing Boost. Video marketing is now an essential part of effective online marketing.
  6. 70% of consumers will leave a review for a business when asked. Reviews on Facebook and other online sites come up in Google searches.
  7. Pinterest queues up autoplay video ads for new Explore tab. If you’re trying to reach the consumer, you need to look at Pinterest. Here is a new feature.
  8. 10 Steps to Build Your Stature as an Influencer. You want to be known as an expert in your field. Here’s what you need to do to get there.

  9. Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]. It’s not too late to get in on the holiday shopping trends. Check out this info.
  10. 11 proven digital marketing strategies you’re (still) not using. I know, it’s too much, but it works! You can’t continue to ignore marketing and expect your business to flourish.

If you want more, just follow me on your favorite network where I share more content: LinkedIn, Google+, Facebook or Twitter.

Now that you know what you NEED to do, here are some tools that will help you:

Your Social Savvy Solution Members Only

Not sure what you need? Click here to schedule a free 30-minute phone consultation and analysis of your current online marketing efforts.

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Carve out the Time to do Your Marketing Successfully

When business owners — no matter what size their business is — attend one of my classes and discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!”

I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record classes, brand them, upload them, keep up with the latest social media news, attend networking events AND market my business on top of it all!

HOWEVER, If you don’t market your business EFFECTIVELY, how are you going to…

  • increase traffic to your website?
  • grow your email list?
  • become trusted and credible?
  • get on the 1st page of Google?
  • gain exposure?
  • build valuable relationships with your potential customers or referral sources?

You only have so much time in the day and 7 days in the week. Use your time wisely!

You MUST FIND THE TIME to do Marketing!

How much time you spend on social media is highly dependent on how tough your competition is.

Book your free 30-minute phone consultHere are some tips to help you do that…

  1. Use your to-do or reminder app on your smartphone or tablet when you get an idea. I was relaxing, watching TV and a great idea for a blog post popped into my head. I picked up my iPad and added it to my “Blog Post Ideas” list. The next time I’m wondering what to write about, I look at the list and check off a topic. I also have a secret board on Pinterest where I save videos and infographics I want to use in the future.
  2. Plan to spend some time learning. It’s going to take some time UPFRONT to get used to all these software programs. Remember when you learned Microsoft Office? There was Outlook, Excel, Word and PowerPoint. You had a learning curve. But, after you got used to them! Furthermore, by using them everyday, it takes LESS TIME for you to do what you need to do.
  3. Plan to spend extra time building your following. Especially if you’re starting from scratch, you’ll need to spend 90 minutes a day for the first 30 days building your following. That is, searching for, following, greeting, posting, tweeting, connecting, etc. with your potential target market, influencers and referral sources. Once your following is built, and by this time you’re used to the programs, you should be able to manage your social media in less than 30 minutes a day, and it should take you no more than an hour to write a blog post, less if you embed videos or infographics. (And, by taking our Social Media Marketing Boot Camp, you can learn exactly how to do this!)
  4. If you’re going to an appointment and you know that you’ll be waiting for a while, check social media and the news on the mobile apps. When I was doing allergy shots, the doctor wanted me to wait 30 minutes to make sure I don’t have a bad reaction. Well, I used to take my laptop and in 30 minutes, whip out a blog post. When I got back to the office, I published it. (They didn’t have wifi.)
  5. Plan ahead. This week, I knew I would be at a conference for 3 days, so last Saturday, I wrote 2 blog posts and scheduled them to publish in the future. (As I’m doing with this one!).Blogger and copywriter service
  6. Schedule social media posts to go into the future. Use tools like HootSuite (Free up to 3 accounts then you can go to the [ad link] Pro Version) and TweetDeck (free to manage Twitter).
  7. Monitor your social media accounts and respond in a timely manner. Contrary to common myths, you DON’T need to be on social media 24/7! However, it should be working 24/7 for you, while you’re running your business (or sleeping! Yes, you still need sleep!) Unless you’re a big brand with lots of staff to do this, you need to see who might have a question, or most importantly a customer service issue. Nonetheless, determine what is important for you to know and set alerts for that – turn off all the others!
  8. Automate content from trusted sources. Using HootSuite (you’ll need the [ad link] Pro Version for this) or Dlvr.it (free to a point) you can automate articles and blog posts from influencers and industry sources. Use Feedly to find content that’s relevant or related to your industry.
  9. Prioritize. Obviously, your clients and customers come first as does your family and health. But, marketing your business needs to be a priority, too. Otherwise, your competition is going to leave you behind in the dust.
  10. Delegate or outsource. Even solopreneurs can’t do everything themselves. Oh, sure, you try. I know, I’ve been trying to do it all for 5 years. But, I realized that, especially when it comes to accounting, I’d better hire an expert.  If you have a staff, delegate marketing to your most creative person or people.

You can automate a lot of the content, but you still have to be social!

It’s like joining an association or a chamber of commerce – you get out of it what you put into it. You have to be active.

If you want to be successful in today’s social world, you’ve go to become “Social Savvy“!

Your customers are social savvy, isn’t about time you became social savvy yourself?

Where can you go to learn how to use the tools? Right here! Learn via easy-to-follow, online videos and resources, in a logical progression, that takes you step-by-step, through planning, research, blogging, and the social media tools that you need to take your business to the next level.

In the end, it’s whatever works for you! Just do it!

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That was then, this is now: The New Rules of Effective Marketing

What is “Effective Marketing”?

One thing for sure is that Marketing today isn’t like it used to be! People don’t want to be interrupted by ads or commercials. They’ll search for what they want when they want it. That being said, you need to be found when a potential customer is looking for what you have to offer.

the new rules of Marketing & PR

[Amazon Affiliate Link]

In his bestselling book, The New Rules of Marketing & PR, [Amazon affiliate link], David Meerman Scott lists the old-fashioned ways of marketing. They don’t work unless you have lots of money to spend and today’s effective marketing – what actually does work.

The Old Rules of Marketing

  • Marketing simply meant advertising (and branding). And sometimes even sales.
  • Advertising needed to appeal to the masses.
  • Advertising relied on interrupting people to get them to pay attention to a message.
  • Old-fashioned advertising was a 1-way communication: company to consumer.
  • Advertising was exclusively about selling products.
  • Advertising was based on campaigns that had a limited life.
  • Creativity was deemed the most important component of advertising.
  • It was more important for the ad agency to win advertising awards than for the client to win new customers.
  • Advertising and PR were separate disciplines run by different people with separate goals, strategies and measurement criteria.

The New Rules of Effective Marketing and PR

  • Marketing is much more than just advertising.
  • PR is for more than just a mainstream media audience.
  • You are what you publish.
  • Book your free 30-minute phone consultPeople want authenticity, not spin (or hype).
  • People want participation, not propaganda.
  • Instead of causing a 1-way interruption, marketing is about delivering content at just the precise moment your audience needs it.
  • PR is not about your boss seeing your company on TV. It’s about your buyers seeing your company on the Internet.
  • Marketing is not about an agency winning awards. It’s about your organization winning business.
  • The Internet has made public relations public again, after years of almost exclusive focus on media.
  • Companies must drive people into the purchasing process with great online content.
  • Blogs, online video, e-books, news releases and other forms of online content let organizations communicate directly with buyers in a form they appreciate.
  • Buyers want information in language they understand, not gobbledy-gook-laden jargon.
  • Social networks like Twitter, Facebook and LinkedIn allow people all over the world to share content and connect with people and companies they do business with.
  • In our always-on world, buyers expect instant 24/7 communications.
  • On the web, the lines between marketing and PR (and sales and service, too) have blurred.

Given all of the above, YOU as a business owner, needs to understand today’s marketing. If you are trying to attract new business, then you need to be marketing. Marketing is as essential as accounting for every business. No need to be overwhelmed by social media marketing!The problem is that the average small business owner is not a marketer, just like they’re not an accountant. (Unless you are an accountant, then you’re definitely not an expert marketer! It’s a left-brain vs. right-brain thing. Believe me, being a creative person, I hate accounting, that’s why I outsource that.)

So, what’s a small business owner to do?

Get Social Savvy!

I’ve designed my resources and classes so that the anyone can easily learn how to properly and effectively using the free tools that social media provides. Each resource and class goes in a simple, natural, logical progression. You learn not just how to do it, but comprehend why you need to do it. You also learn how to measure your efforts so you can see what’s working and not working. This allows you to adjust your strategies and tactics based on the data and be more effective.

I’ve used the word “effective” a lot because, what’s the use in being on social media, if you’re not being effective? If you’re not getting results?

It’s one thing to post on Facebook, but it’s totally different to market on Facebook.

The Social Media Success Startup Pack gets you thinking about…

  • defining your target market
  • where and how to find data and research on your target so you know where and how to talk to them
  • all aspects of branding including the psychology of color
  • learning the lingo of online marketing so you don’t feel like a tourist in a foreign country
  • planning your strategy and tactical marketing

Then, there’s the Social Media Marketing Boot Camp, which covers blogging and the basics of the social networks. (Boot Camp 102 is coming soon!)

Imagine amazing your competition by getting on top of them in Google search and leaving them in the dust!

Isn’t it about time you got Social Savvy? Start here!

Make 2017 Your Best Year Ever!

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Intentional Branding: 5 Ways to Gain Credibility and Trust

What’s Intentional Branding? It’s one of the main factors in all marketing – no matter how large or small your business is – your brand is your image.

Platform: Get Noticed in a Noisy World

(Amazon affiliate link)

In his best-selling book, Platform: Get Noticed in a Noisy World (Amazon affiliate link), Michael Hyatt gives 5 ways to positively brand your company. You might not think that an email address or social media profile page is important, but they are. They all encompass how you come across to the world — and potential customers. It’s your online reputation!

Here are 5 ways you can make your branding intentional and put your best foot forward:

      1. Email Address: Sorry, but @aol.com, gmail.com, yahoo.com, etc., even though convenient for personal emails, for business emails, nothing beats “yourname@yourcompany.com”. An email address with your company’s URL (web address) looks more professional. Usually, email addresses are included with your website hosting plan. Use your name — it shows that there’s a real person behind the company. Use “info@” for general inquiries, however, use your name on your business card and for person-to-person communications.
      2. Email Signature: Just about all of the email programs allow you to have an email signature automatically placed at the bottom of every email message that goes out — even replies. Always, put your name, title, company name (linked to your website), a tag line, and calls-to-action including links to your social media accounts. Add a link to a promo video or special offer. You’ve got people’s attention when you’re emailing them — take advantage of that with a strong email signature. There’s no need to put your email address there, it shows in message. Putting your phone number is optional. Here’s my new email signature. (Note: I changed it after reading this book!)
        Your email signature is an easy, free to for good branding
      3. Business Cards: Yes, in this digital world, you still need business cards. Because, you never know when you will run into someone who may be interested in your product or service or could be a referral source. Always, keep some on you, in addition to, keeping the extra stash in your car.
      4. Social Media Profiles. Don’t set these up until you have your logo and your website. Think of your social media business pages as extensions of your website. Additionally, your branding must be consistent throughout. Use good, quality graphics created in the right dimensions. (Yes, all the social cover graphics – the banners – are all different sizes.)
      5. Your Company’s Website.

“This is undoubtedly the single most important branding tool you can have. It’s the first way in which most people will encounter you. It will shape their opinion of you.” ~Michael Hyatt, Platform: Get Noticed in a Noisy World (Amazon affiliate link)

In conclusion, you are in total control of your marketing and online image. Make it the best it can be!

To make it easy for you, the Branding Class, “Branding Beyond the Logo” includes everything you need to consider when branding (or rebranding) your business.

It covers:

  • The psychology of color – you’d be surprised how much the colors you choose impact buying decisions.
  • The dimensions of all the social media graphics.
  • Reputation management.

It’s part of the Social Media Success Start-up Pack. Get going on in the right direction! Grab it now!

Free Phone Consult & Social Media Audit

Related articles: Website Planning 101; Does your website have what it take to be successful; Why I Prefer WordPress

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