How to Set SMART Marketing Goals for Recovery

smart goals

For many small businesses, the COVID-19 pandemic quashed any goals set at the beginning of the year. Instead of worrying if your business is going to make it or not, take a deep breath, step back and look at your situation objectively. (If you need a business coach, let me know. I’ve got a guy.)… Read more How to Set SMART Marketing Goals for Recovery

How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How and Where to Best Reach Different Generations on Social Media

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

11 Steps to Effective Social Media Marketing

social media marketing

Social Media Marketing? Is that the same as Inbound Marketing? What is Content Marketing? How does it all fit together? How do I get Search Engine Optimization (SEO) Help! First off, though it seems extremely complicated, it really isn’t. All this newfangled marketing is just that — marketing. Marketing basics are still there. Just the… Read more 11 Steps to Effective Social Media Marketing

You Need to Know How to Establish Your Brand in Social Media

How to Use #Branding and Color for Your Online Image

What does your brand — or image say about you on social media? You are Your Brand! Whether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything. You join a group like the chamber of commerce or an association as your business… Read more You Need to Know How to Establish Your Brand in Social Media

Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Every business who is going to market themselves on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll… Read more Get the Most from Your Social Media Marketing with a Detailed Strategic Plan