The Formula You Need to Know for Online Marketing Success

You don't need to be an Einstein to be successful at online marketing

You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the magic formula for successful online marketing? Social Media + Content Marketing = Search Engine Optimization (SEO) It’s that… Read more The Formula You Need to Know for Online Marketing Success

What you Need to Know about Creating Buyer Personas

target market personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas

How to do Market Research on Your Target Market

target market research

Part 1: Keyword Search
 You have to put yourself in your target market’s shoes and determine which keywords, questions or phrases they are going to enter into the search box to find you. You should have completed the Define Your Target Market Workbook and the next step is to do some market research to get… Read more How to do Market Research on Your Target Market

Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Every business who is going to market themselves on social media needs a cohesive, Strategic Plan. Marketing on social media without a plan is like driving a Ferrari in first gear. You’re not using its full potential. There are certain steps you need to take to have an effective social media strategy. If you jump… Read more Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spend money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing