Marketing

Beware of AI Slop: what you need to know. [ai-generated]

Beware of AI Slop! What You Need to Know Before Using AI

Branding, Content Marketing /

AI slop occurs when artificial intelligence generates content without human oversight, leading to embarrassing errors like distorted images and poor grammar. This guide explains why careful proofreading is essential to protect your online reputation. Learn how to balance automation with human review to avoid costly branding mistakes and maintain a professional, high-quality digital image.

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social media marketing not working

5 Reasons Why your Social Media Marketing isn’t Working

Managing Social Media, Marketing Strategy, Social Media Marketing, Social Networks /

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because your marketing efforts aren’t working? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your

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Define your target market personas

What You Need to Know about Creating BUYER PERSONAS

Marketing Strategy, Social Media Marketing, Target Marketing /

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here are some examples of target markets or buyer personas to give you

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The New 4Ps of Marketing: Using Persuasion to Win with AI

The New 4Ps of Marketing: Using Persuasion to Win with AI

Digital Marketing, Marketing /

Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed that. Search engine optimization (SEO) became about ranking and showing up on the first page of Google when someone searched for what you had to offer. That became the new “Place”. 

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website copywriting is important for results

How the Right Copywriting on Your Website & Social Media Can Improve Results

Content Marketing, Lead Conversion, Marketing Strategy, Social Media Marketing, Websites /

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they

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What Your Target Market Wants

Why is it Important to Focus on What Your Target Market Wants?

Advertising, Marketing, Marketing Strategy, Target Marketing /

Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your website,

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5 Target Market Personas for NonProfits

5 Target Market Personas for Nonprofits to Succeed

Social Media Marketing, Target Marketing /

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and

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your brand

Video: How to Use BRANDING and Color for Your Online Image

Branding, Social Media Marketing /

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look,

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To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay for Marketing? Should You Start Spending Money?

Marketing Strategy, Social Media Marketing /

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working.” At that point, you’ll know which social platforms are… Then it makes sense to spend

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