Marketing

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Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if […]

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video on their own, without prompting from the brand. But this is not about the brand, but the power of telling stories that provoke emotions. About

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