Marketing

What is a Blog?

What is a Blog and Why do I Need One for My Business to Succeed?

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, it is… […]

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What Your Target Market Wants

The Importance of Focusing on What Your Target Market Wants

Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your

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analytics and insights are vital to marketing success

Why You Should Care About Analytics and Insights

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights

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website copywriting is important for results

How the Right Copywriting on Your Website & Social Media Can Improve Results

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they

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Fair Warning about TikTok: Why it's Bad News. Delete it Now!

Fair Warning about TikTok: Why It’s Bad News. Delete it Now!

TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach the younger generations. Unfortunately, it’s bad news and dangerous. Here is why, along with some data. Plus, President Biden recently signed a bill to ban TikTok if it’s not sold to

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To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point, you’ll know which networks are… Then it makes sense to spend

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How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed

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marketing efforts not working

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However,

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