Why I Prefer WordPress

Back in 1995, I discovered the World Wide Web. I learned how to write HTML code and launched my business, Creative Eye Marketing, in Miami, FL. Back then, if someone who didn’t know code, tried to edit their website, it was very easy for them to totally mess it up by accidentally deleting one little… Continue reading Why I Prefer WordPress

Save Time and Help Your Business Grow with Email Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA)… Continue reading Save Time and Help Your Business Grow with Email Marketing Automation

When Digital Marketing Technology Doesn’t Work Right

Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Continue reading When Digital Marketing Technology Doesn’t Work Right

How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Continue reading How Much Should a New Business have in their Marketing Budget?

Successful Social Media Marketing Starts with Goals and Metrics

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Continue reading Successful Social Media Marketing Starts with Goals and Metrics