How to do You Measure Your Social Media Marketing Success ROI or KPI?

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked?  What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Continue reading How to do You Measure Your Social Media Marketing Success ROI or KPI?

Successful Social Media Marketing Starts with Goals and Metrics

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Continue reading Successful Social Media Marketing Starts with Goals and Metrics

Why You Should Care About Analytics and Insights?

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month you should take a look at the previous month’s analytics on your website, as well… Continue reading Why You Should Care About Analytics and Insights?

What is a Bounce Rate in Google Analytics and How to Improve Yours

Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be if someone lands on one of your site’s pages, then leaves in seconds — not… Continue reading What is a Bounce Rate in Google Analytics and How to Improve Yours

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Continue reading Video: How do I Know if my Marketing Efforts are Successful?