Internet Marketing

What is a Blog?

What is a Blog and Why do I Need One for My Business to Succeed?

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, it is… […]

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What Your Target Market Wants

The Importance of Focusing on What Your Target Market Wants

Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your

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Fair Warning about TikTok: Why it's Bad News. Delete it Now!

Fair Warning about TikTok: Why It’s Bad News. Delete it Now!

TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach the younger generations. Unfortunately, it’s bad news and dangerous. Here is why, along with some data. Plus, President Biden recently signed a bill to ban TikTok if it’s not sold to

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How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed

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5 Reasons Why Your Marketing is Failing & How to Fix the Problem

5 Reasons Why Your Marketing is Failing and How to Fix the Problem

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you

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What is Social Media Marketing: What You Need to Know...

Get Found On Social Media – they’re as Powerful as Google

The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. If you don’t have your

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You don’t need to be an Einstein to be successful at online marketing.

The Magic Formula You Need to Know for Online Marketing Success

You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the Magic Formula for Successful Online Marketing? It’s that simple. Watch this video: Google still owns search. Google has

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