B2B vs B2C Which Social Network Should You Use?

today's new marketing

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end… Read more B2B vs B2C Which Social Network Should You Use?

How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How and Where to Best Reach Different Generations on Social Media

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

The Magic Formula You Need to Know for Online Marketing Success

You don’t need to be an Einstein to be successful at online marketing.

You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the Magic Formula for Successful Online Marketing? It’s that simple. Watch this video: Once upon a time, to reach… Read more The Magic Formula You Need to Know for Online Marketing Success

SEO Tip: “Home” is not your Company Name

"Home" is not the name of your business.

“Home Page”, “About Us”, “Contact US” – these are SEO opportunities wasted.

The New Marketing: Youtility by Jay Baer – Book Review

today's new marketing

It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.