What’s your industry? Wouldn’t you like to know how top websites in your industry specifically drive traffic to their website? This new report shows that SEO is actually more critical than social media in driving traffic to websites. New Report from Alexa Details Website Traffic Sources Explanation of Terms When I first saw this in… Read more New Info by Industry: How Top Websites get their Traffic
What’s in store for your website’s search engine optimization (SEO) for 2020 and beyond? The first thing you need to realize is that Google still owns search and we have to live with it. According to Statcounter, in North America, they now have over 89% of all searches. (Globally, they have over 92%) These were last years… Read more What You Need to Know about SEO for 2020 and Beyond
Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Read more Successful Social Media Marketing Starts with Goals and Metrics
I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do. I did a Google search for “auto repair _____ (his city)”. His… Read more An SEO Tale of 2 Auto Repair Shops
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end… Read more B2B vs B2C Which Social Network Should You Use?