Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Continue reading When Digital Marketing Technology Doesn’t Work Right
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,… Continue reading Digital Immortality: What Happens to Social Media Profiles when Owners Die?
The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google. If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers… Continue reading Get Found On Social Media – they’re as Powerful as Google
If you think of the social media networks as technology, your first thought is, “I’m not a techie!” Take a step back. Look at what social media really is: community. Think if each of the social networks as foreign countries — each with its own language and culture. If you’ve ever travel abroad to somewhere… Continue reading Stop Thinking of Social Media as Technology – Think of it as Community
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Continue reading How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!