The Magic Formula for Online Marketing Success

Online marketing has had to adapt this year. With the whole COVID-19 pandemic, all businesses have been affected in one way or another. Some, just because of their nature, have seen increased business. Many have had to adapt and adjust to ecommerce and delivery and some have closed and have no idea when or if… Continue reading The Magic Formula for Online Marketing Success

Capturing Leads that will Convert with the Right Calls to Action

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. You will Capture Leads with the Right Lead Magnet Know your target market well.… Continue reading Capturing Leads that will Convert with the Right Calls to Action

How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Continue reading How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!