How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Continue reading How Much Should a New Business have in their Marketing Budget?

Successful Social Media Marketing Starts with Goals and Metrics

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Continue reading Successful Social Media Marketing Starts with Goals and Metrics

Taking Shortcuts in Social Media will Hurt in the Long-run

The social media offers are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to do this!… Continue reading Taking Shortcuts in Social Media will Hurt in the Long-run

What you Need to Know about Creating Buyer Personas

This is social amplification.

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Continue reading What you Need to Know about Creating Buyer Personas

5 Target Market Personas for NonProfits

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media… Continue reading 5 Target Market Personas for NonProfits