Target Marketing

Astonishing Report! Teens Abandon Facebook for You'll Never Gusess Where...

Astonishing Report! Teens Abandon Facebook AND TikTok for You’ll Never Guess Where…

If you’re trying to reach the Gen Z — teens — you’ll not find them on Facebook anymore! Amazingly, they’re not flocking to TikTok either — and that’s a good thing (I’ll explain why in a bit.) They are going to YouTube! Yes, YouTube! Facebook and TikTok’s loss is YouTube‘s Gain A recent Pew Research […]

Astonishing Report! Teens Abandon Facebook AND TikTok for You’ll Never Guess Where… Read More »

Have you Saturated Your Market? How to Expand Your Reach

Have you Saturated Your Market? How to Expand Your Reach

It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach. However, traffic to your site hasn’t grown… you haven’t gotten any new Facebook likes or Instagram or X (formerly Twitter)

Have you Saturated Your Market? How to Expand Your Reach Read More »

target market - focus on people first in your online marketing

How to do Market Research Your Target to Get Good Results in Your Marketing

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser

How to do Market Research Your Target to Get Good Results in Your Marketing Read More »

The Ford Edsel was what Ford wanted to sell not what consumer wanted to buy.

The Importance of Focusing on What Your Target Market Wants

A mistake many marketers make is jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. Obviously, it’s crucial that you think about the customer and not on what you want to sell or what you like. When a potential customer lands

The Importance of Focusing on What Your Target Market Wants Read More »

social media networking

What you Need to Know about Creating Buyer Personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you

What you Need to Know about Creating Buyer Personas Read More »

Scroll to Top
Skip to content