Target Marketing

What you Need to Know about Creating Buyer Personas

social media networking

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get

The Importance of Focusing on What Your Target Market Wants

The Ford Edsel was what Ford wanted to sell not what consumer wanted to buy.

A mistake many marketers make is jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on

How to do Market Research Your Target to Get Good Results in Your Marketing

target market

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s

Have you Saturated Your Market? How to Expand Your Reach

Have you Saturated Your Market? How to Expand Your Reach

It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach. However, traffic to your site

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