Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your website, […]
Why is it Important to Focus on What Your Target Market Wants? Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and
5 Target Market Personas for Nonprofits to Succeed Read More »
How is your business different from the other guy, down the street who does what you do? Or the other business that comes up in Google search for your same keywords and phrases? What’s Your USP? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What
What Makes Your Business Different? Read More »
Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser
How to do Market Research Your Target to Get Good Results in Your Marketing Read More »
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you
What you Need to Know about Creating Buyer Personas Read More »
