Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits
A mistake many marketers make is jumping into blogging and posting on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on what you want to sell or what you like. It Takes Vision It’s not a vision of… Read more The Importance of Focusing on What Your Target Market Wants
How your business different from the other guy, down the street, who does what you do? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What makes you unique, better, different than your competitor. I once gave a seminar on LinkedIn for the BBB and in… Read more What Makes Your Business Different?
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas
Part 1: Keyword Search You have to put yourself in your target market’s shoes and determine which keywords, questions or phrases they are going to enter into the search box to find you. You should have completed the Define Your Target Market Workbook and the next step is to do some market research to get… Read more How to do Market Research on Your Target Market