What you Need to Know about Creating Buyer Personas

This is social amplification.

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Continue reading What you Need to Know about Creating Buyer Personas

5 Target Market Personas for NonProfits

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media… Continue reading 5 Target Market Personas for NonProfits

The Importance of Focusing on What Your Target Market Wants

A mistake many marketers make is jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on what you want to sell or what you like. When a potential customer lands on… Continue reading The Importance of Focusing on What Your Target Market Wants

How to do Market Research Your Target to Get Good Results in Your Marketing

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser… Continue reading How to do Market Research Your Target to Get Good Results in Your Marketing

Have you Saturated Your Market? How to Expand Your Reach

It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach. However, traffic to your site hasn’t grown… you haven’t gotten any new Facebook likes or Twitter followers in a while…… Continue reading Have you Saturated Your Market? How to Expand Your Reach