Archive for Master Class

How to Save Time with Free Social Media Tools

Social Media Marketing is time-consuming. There’s some upfront “sweat equity” that you have to put in on research, setting up, creating content and building a following. Once the following is built, then you can manage your social media in 30 minutes a day! Yes, it can be done. Here are the free social media marketing tools that I use to both keep myself sane and save a ton of time!

You should have watched all the network videos first.

Time-Saving Social Media Marketing Tools:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/BootCampSocialMediaTools.pdf

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Video: How to Get on the 1st Page of Google: SEO Basics

Everyone wants to come up on the first page of Google! The problem is that Google keeps changing the rules. Here the the SEO basics that you need to know.

How to Get on the 1st Page of Google: Search Engine Optimization (SEO) Basics:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/SearchEngineOptimizationSEOBasics.pdf

 

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How to Develop Social Media Marketing Strategies for Your Business

With so many digital media choices out there, you must develop specific social media marketing strategies for your  business. Otherwise, you’re going to waste precious time, money and resources not getting the results you want. In this video, I show you how to do this and how to come up with strategies for each individual network. I recommend taking this class AFTER you’ve done the basic videos for each network.

How to Develop Social Media Marketing Strategies for Your Business


Class notes: https://azsocialmediawiz.com/wp-content/uploads/SocialMediaStrategies.pdf

Use the free templates in this blog post.

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Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on LinkedIn! Use them consistently to brand your social media posts. This video will show you how. I also cover them in the Twitter class.

How to Use Hashtags to Market Your Business in Social Media:


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Hashtags.pdf

 

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Free Social Media Marketing Resources to Help You Succeed

No marketing in today’s digital world will work with out research and planning. There are too many channels and you need to do your due diligence when it comes to preparing and planning before you jump in. Otherwise, it’s not going to work. You’ll be wasting precious time and money trying to figure it out.

Here are the FREE Social Media Marketing Resources that you need to guide you to successful social media and digital marketing campaigns.

These resources go with the FREE Social Media and Content Marketing Class offered on our YouTube Channel.

The Social Media Marketing Resources go in order:

  1. Define Your Target Market Workbook (You’ll also get the glossary of online terms)
  2. Basic Market Research Guide
  3. Strategic Marketing Plan Template
  4. Tactical Marketing Plan Template
  5. Editorial Content Marketing Calendar Template

If you find that you don’t want to spend the time (sweat equity) on these tasks, I can do it for you. I offer them in my Jump-Start Pack.

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How to Effectively Market Your Business on the New LinkedIn

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go premium or not.

Marketing Your Business on the New LinkedIn Part 1:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn101March2017.pdf

LinkedIn Part 2 – Company pages, groups & more!


Class notes 2: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn102March2017.pdf

A tour of the new LinkedIn:

With LinkedIn’s recent platform update, they moved things around, made it easier to connect with people, added new features and took some away. Take this tour so you won’t waste time looking for what you need to do to effectively promote your business with LinkedIn. A must for B2B businesses.

Hashtags now Work on LinkedIn!

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Video: How to Effectively Market Your Business with Twitter

If you’re Social Media novice, you probably think Twitter is a waste of time. It’s not. Tweets come up in Google searches. Thus, each time you share a blog post on Twitter it gets indexed in the search engine helping with SEO. Think of Twitter as a never-ending news ticker. Use it for exposure and to find your target market.

How to Effectively Market Your Business with Twitter

Class notes: https://azsocialmediawiz.com/wp-content/uploads/Twitter.pdf

 

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Video: How to Effectively Market Your Business On Pinterest

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps tremendously with search engine optimization.

 


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Pinterest-1.pdf

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How to Effectively Market Your Business with Videos on YouTube

YouTube is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase. This class covers the basics of YouTube and the 2nd video covers how to optimize your channel for SEO and branding.


Here are the class notes: https://azsocialmediawiz.com/wp-content/uploads/YouTubeBasics.pdf

How to Optimize Your YouTube Channel

 

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Video: How to Use Google Plus for SEO to get Found

Google Plus is still alive and kicking! It’s Google being social. Anything posted public on Google+ gets indexed in the search engine, thus helping with SEO (Search Engine Optimization.) Ignore at the peril of not getting found!

Class Notes: https://azsocialmediawiz.com/wp-content/uploads/GoogleBasics.pdf

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