The Formula You Need to Know for Online Marketing Success

You don't need to be an Einstein to be successful at online marketing

You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the magic formula for successful online marketing? Social Media + Content Marketing = Search Engine Optimization (SEO) It’s that… Read more The Formula You Need to Know for Online Marketing Success

Marketing on Social Media with no Tactical Plan is Wasted Effort

having a tactical plan is smart

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid ’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian… Read more Marketing on Social Media with no Tactical Plan is Wasted Effort

What you Need to Know about Creating Buyer Personas

target market personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas

How to take Advantage of what’s Trending on Twitter

Twitter

Yeah, some people may “hate Twitter”, but it is a great tool to get exposure. People hate Twitter because they don’t understand Twitter. Twitter is like a never-ending news ticker. It’s what happening right now in real-time. At any given moment on Twitter, one can see what’s trending – what thousands of people are tweeting… Read more How to take Advantage of what’s Trending on Twitter

Marketing Effectively on Social Media on a Shoestring Budget

Are you throwing money down the drain advertising online?

As a small business, budgets are tight. And, any entrepreneur knows that marketing – especially social media marketing – is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use them properly and effectively. Sure there are… Read more Marketing Effectively on Social Media on a Shoestring Budget