To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spending money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing

Plan Ahead: What will be Trending in January on Social Media

January 2021 trending on social media

Besides, the COVID-19 pandemic, who will be sitting in the Oval Office on January 20th and the COVID vaccine, here are some January Awareness and Observance Days that will probably be trending on Twitter. You can also expect anything dealing with weight loss and new year’s resolutions, goal setting, etc. to be trending. Plan ahead… Read more Plan Ahead: What will be Trending in January on Social Media

What to Expect in 2021 in Social Media Marketing

Social Media Marketing for 2021

I’m sure most folks will be glad to see 2020 over and done with! But what will 2021 bring? What 2020 has taught us is that we need to be ready for change. You need to be flexible. Moreover, you need to be able to pivot in a short amount of time if you want… Read more What to Expect in 2021 in Social Media Marketing

How the Right Copywriting on Your Website & Social Media Can Improve Results

website copywriting is important for results

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they get there. You’re… Read more How the Right Copywriting on Your Website & Social Media Can Improve Results

Influencer Marketing: How to Use it to Help You Get Exposure

influencer marketing

You’ve probably heard of Influencer Marketing by now. It’s taking advantage of a celebrity or personality who has a huge following on social media. Organic — non-paid is best, but you can pay for an influencer. Here’s a perfect example of viral influencer marketing. Basically, Influencer Marketing (IM) is finding people with a large, loyal… Read more Influencer Marketing: How to Use it to Help You Get Exposure