Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social media usage has increased tremendously in 2020. It’s insufficient to just post on social media and hope that your message gets to who needs to see it. You want engagement on… Read more 5 Tips to Increase Engagement on Social Media [Infographic]
Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a… Read more What is Social Proof and Why Do You Need it?
May of 2020 is different from any May. For some, it means venturing outdoors and attempting to resume life post COVID-19 lock-down. For others, it will be very much like April was — shut in and ordering out. However your business is affected, the best advice I can give you is to plan ahead. In… Read more What’s Trending in May! Mother’s Day & More!
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
With people stuck at home under the COVID-19 Pandemic Lock-down or “Social Distancing”, social media usage is up tremendously! No matter how the coronavirus pandemic is affecting your business you… should have stopped any paid advertising especially if you were advertising a product or service you’re no longer offering. Now’s the time to use organic… Read more Social Media Usage Is Up: How to Grow Your Following and Reach!