How to Grow a True Social Media Following that will Help your Business

How to Grow a True Social Media Following that will Help your Business

You’ve got your social media networks setup and branded. Now you need a following. The best way to grow a social media following is organically. You never want to buy followers — they are fake accounts and the networks are cracking down on fake accounts. Moreover, it’s a waste of money. How do you grow… Read more How to Grow a True Social Media Following that will Help your Business

Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Marketing on social media without a plan is like driving a Ferrari in first gear!

Every business who is going to market themselves on social media needs a cohesive, Strategic Plan. Marketing on social media without a plan is like driving a Ferrari in first gear. You’re not using its full potential. There are certain steps you need to take to have an effective social media strategy. If you jump… Read more Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spend money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing

What’s going to be Trending in April on Social Media

What's Trending in April?

April Fools Day, Easter and Passover — what else will be trending in April on social media? I publish this every month so you can plan ahead how you can “spin” your marketing message to take advantage of what’s trending on social media. These are just some of the observance and awareness days. For the… Read more What’s going to be Trending in April on Social Media

From Lead Generation to Lead Capturing – the Role of the Website

I’ve heard many complaints like, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. When done correctly, social media marketing is one of the best lead generators around and a great way to drive traffic to your website. Here’s How: Post links to your blog… Read more From Lead Generation to Lead Capturing – the Role of the Website