What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of
Well, this April seems to be way brighter than last year! The travel industry seems to be coming alive again as well as brick-and-mortar retail shops and restaurants. Now is time to take advantage of what will be trending so
Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts
Out of all the new social media networks and apps that offer alternatives to Facebook and Twitter, etc., Clubhouse has to be the most promising for small business owners to get exposure, gain credibility, and build a brand — especially
How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more.