Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this video: Below is the full transcript of “Should I follow back everyone that follows me on social media?”: Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain.… Read more Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?
Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in… Read more 25 Powerful Words to Generate Quality Leads [Infographic]
Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Read more How to Use Branding and Color for Your Online Image
This is one of my popular most popular classes and it’s a crucial one! This video will help you plan your online marketing — whether you’re a brand new startup or an established business who is pivoting and making adjustments to better compete in today’s crazy economy. Online Marketing Essentials Today’s digital marketing is daunting.… Read more What You Need to know to Plan Your Online Marketing for Success
When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!” I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record… Read more Carve out the Time to do Your Marketing Successfully