Archive for Social Media Marketing

How to Take Advantage of Twitter’s Longer Tweets

I’m really loving the 280-character-longer tweets! It’s about time! Twitter users have been asking for this since its conception 11 years ago.

And because of President Trump’s love for tweeting at all hours, Twitter usage had grown tremendously in 2017.

So how can you use Twitter’s longer tweets to promote your business?

  1. By quoting other people’s tweets and adding your own comments, hashtags, even a link to your own website. Now, instead of a countdown, you see a circle. As you get close to the 280 character count, it’ll change color and tell you exactly how much space you have left. How to Take Advantage of Twitter's Longer Tweets2. Put full quotes and excerpts. Not all sharing tools have caught up to the 280-characters yet, but they’re getting there. Take advantage of Longer tweetsThis is what the longer tweet looks like: Take advantage of longer tweets3. Thank more people at once. Especially if you’re just started on Twitter. Your objective is to build a following and get noticed by your target market and influencers (people who have a lot of followers). Now you can thank a whole bunch, add a hashtag, call-to-action and link. I like using TweetDeck to do this easily and manage my Twitter account. Thank more people on Twitter with longer tweets

If you’ve been ignoring Twitter, you’re missing out on a very powerful platform to get exposure and SEO (search engine optimization.)

Here’s my free Twitter class

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Why Social Media is Important for Customer Service

It’s unfortunate that many business owners are ignoring social media — especially Facebook and Twitter — and especially when it comes to customer service.

One of my clients is opening a “rage room” in Tempe this weekend. Someone wanted to book a party and had a question. The contact form on the website gave her an error message when she tried to send it. Where did she go? FACEBOOK.

She sent a message and I got the notification. I replied for her to call the owner with his number and reported the contact form error to the webmaster.

Depending on the type of business and your target market, your customer and potential customers will use social media to reach you when conventional methods (email, website, phone) fail.

The problem here is if you’re monitoring your social media, you’ll never know when you get a message from a potential client! Facebook also will give you a “badge” if 90% of your average response time is less than 15 minutes.

My client was messaged on Twitter by one of the anchors from the local TV station wanting info on the business and on Facebook from another.

Could you be missing out on some free publicity because you’re ignoring social media?

You can’t afford to!

Here are a few points to ponder:

  1. It’s your online image. What message does it send if you haven’t posted anything on Twitter, Facebook, or LinkedIn for months, even years? Lazy? Clueless? Behind the times?
  2. It’s where your potential customers are hanging out. Check out this article on how to reach the different generations through social media.
  3. You may be missing big opportunities. You’re not increasing your reach or influence. You’re not driving new traffic to your website. Moreover, you’re losing valuable SEO (search engine optimization).

So what do you need to do for better customer service?

  1. Learn how each of the social networks work and figure out which ones your target market uses the most. Here are my free classes and the free Define Your Target Market Workbook.
  2. Set up your social media profiles properly. Take into consideration your branding.
  3. Check your analytics monthly. They’ll tell you if your website traffic is increasing, if people are converting (from a visitor to a lead or a customer/ downloading / buying), and which social networks are contributing to the conversions. Here’s my free analytics class.

No more excuses! Stop letting these customer service moments slip by!

  1. Download and set up the mobile apps for the social networks that your clientele frequents the most.
  2. Turn on notifications. Now, make sure that you do a “do not disturb” parameters or set the notifications to badges and not sounds so you don’t get woken up in the middle of the night.
  3. Respond in a timely manner. Have the links to Frequently Asked Questions handy so you can just copy and paste.

So, the phone might not be ringing as much lately, it’s because your customers are trying to reach you via social media. Get with the program and stop living in 20th century!

Start with the Free Social Media Marketing Master Class!

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Important Google My Business Changes You Need to Know

If you’ve tried to setup a home-based or e-commerce business using Google My Business lately, you probably ran into a roadblock.

Google has made Google My Business for local, brick-and-mortar businesses only! With the trend to mobile search, having your local business come up in Google Maps is critical for your business to succeed.

But what if you are a home-based or e-commerce business?

This video will explain what you need to do to get Google to notice you.

There are lots more social media training videos FREE on YouTube. Subscribe!

Free Download: Define Your Target Market Workbook

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What is a Social Media Emergency? (And What to Do About it!)

Nothing like waking up in the morning to a social media emergency!

What’s a social media emergency?

When you wake up to find that some evil person:

  • hacked into one of your accounts and posted something derogatory or offensive
  • hacked into a follower or an employee’s account and posted something bad using your company’s name

This happened to the Christian ministry I work with. We believe it was a disgruntled former resident who was released from the program for disobeying the rules. He’s the only “enemy” we know of that has the skill to be able to pull this off.

I’m not going to show the offensive post here but here’s what we think happened.

The enemy hacked into the Facebook account of one of our volunteers and altered her employment to reflect that she was employed by the ministry — which she isn’t. She happens to be a faithful volunteer who comes several times a month to cook for our male residents. She’s connected to our kitchen manager on Facebook. We believe that’s how the enemy found her.

The enemy then posted an offensive message using her account which triggered a slew of comments and bad reviews.

At first, the executive director and I had no idea that the person was one of our volunteers. We only knew that she was not an employee. We posted a statement which we later edited to say what we figured happened.

The offensive post was not on the her page by the time I started investigating. It obviously was up just long enough to raise the ire of some of our 880 fans.

What you can do to about the social media emergency:

  • First of all – KEEP CALM! The world (or your business) is not going to end because of this.
  • Post a statement declaring that it was a hack. Hacking happens so often that people will understand.
  • Immediately shut off the reviews. Our ministry doesn’t need them since we’re not a retail store. Now, that may not be an option for other types of businesses. If you can’t shut down the reviews, you’ll have to respond to each one in a positive manner.
  • Change your visitor posting settings. Click on Settings at the top right corner of your business page and go down to Visitor Posts and turn on moderation. This allows people to post on your page, but you must approve it before it becomes public. What is a Social Media Emergency? (And What to Do About it!)
  • Turn off the tagging ability. Make sure only trusted page managers can tag people in pictures and posts and that other people or pages can’t tag you in their posts.
  • Adjust personal privacy settings. Have anyone connected to the page and/or employees to set their personal Facebook settings to private so that strangers cannot see who their friends are.
  • Don’t accept a friend request from someone you don’t know. There are many scammers out there trying to prey on people. Take a look at which friends you have in common. Contact that person and ask about the one requesting to be your friend.
  • Don’t accept a friend request from someone who’s already your friend. The second account is a hack or fake account. Contact the friend and let them know.
  • Don’t buy Facebook likes. Those are fake accounts and will skew your analytics plus, it may open the door to bad people.
  • Post a series of positive blog articles and messages. Bury the bad with the good.
  • Don’t go on a rampage badmouthing whoever did it.
  • Report the hack to Facebook or whichever network it was.

Unfortunately, there are evil people out there that have nothing better to do than make other peoples’ lives miserable. Every business, even well-meaning charities and nonprofits have disgruntled employees and clients.

One of the things you need to do is be educated enough on how the social media networks work. Become familiar with the security and privacy settings.

This is your online reputation that can be damaged in a matter of minutes.

This Free Glossary of Online Terms will help.

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How to Use the Google Keyword Tool for SEO

In today’s digital marketing everything from websites to social media profile pages need to be optimized for SEOsearch engine optimization. Besides Google having over 80% of both desktop and mobile searches, each of the social networks has their own powerful internal search engines.

You need to figure out what YOUR TARGET MARKET is going to enter into the search box to find you. Those are keywords, phrases and questions.

That’s where the Google Keyword Tool comes in. It’s free to use, however, it’s part of Google Adwords so you need to set up an Adwords account to use it.

This video is a demonstration of how to use it to optimize for SEO:

The tool also helps when you’re thinking of what to blog about. Nothing like finding out exactly what your target market is searching for so that you can provide it.

Link to the Google Keyword Planner

 

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How to Use Branding and Color for Your Online Image

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start.

In this video, I show all aspects of online branding covering:

  • websites
  • social media graphics – updated!
  • psychology of color
  • reputation management
  • online image

 

 
Click here to download a PDF of the slides with notes.

Related Video: Website Planning 101 by SonFisher Web Studios

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What Social Amplification Looks Like When It Works Right

Posting on Facebook or any social media network is fruitless unless you have a following. You want social amplification. That’s when one of your followers shares your post with their friends. Your reach grows by how many followers they have. If they have 100 followers, your post has the chance of being seen by 100 people.

I recently started working with a nonprofit, House of Refuge SunnySlope (HRS), a faith-based, transitional housing program. They’ve been around for a almost 30 years and have over 800 Facebook likes. Until I started with them, no one was blogging. Yes, their website was being updated with pictures from events, but not blogs.

What Social Amplification Looks Like When It Works RightMy 3rd post for them was a video with the story of the gal who was the Women’s Program Director who was leaving. The “featured image” was a picture of her and her family.

What blew me away was with only 18 shares (that is people who shared the post with their friends), they got a reach of over 1700! That means that 1700 people had the potential to see the post. For a non-profit that is huge!

Non-profits have actually 5 target markets. Their main goals are to get donations, build awareness and recruit volunteers.

The more visibility they get, the better.

Also, telling stories is what attracts people to posts and blogs. Especially positive ones. That’s what I love about working with HRS — the stories of people who were as down and out as one can get and how God worked wonders in their lives. The eye-catching picture didn’t hurt either!

Everyone wants more visibility and exposure and that’s what social media and content marketing provide when done properly.

There is no reason why your business — for-profit or non-profit — new or existing — cannot get social amplification.

However, it takes time and effort.

So you need to either budget dollars to hire someone outsourced or in-house to do your social media or budget time to learn how to do properly and effectively and then actually implement your strategic and tactical plans.

It’s your choice.

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Video: How to Find the Best Time to Tweet with Audiense

How do you know when your followers are online and you have the best chance for your tweet to be seen and retweeted to get the maximum exposure? Use Audiense, a free tool (used to be SocialBro). Audiense also helps you to find influencers – folks with a lot of followers. The idea is to get noticed by them and get them to retweet your tweets. See the 2nd video.

How to Find the Best Time to Tweet with Audiense:


Note: you need to have at least 100 Twitter followers for it to be effective. If you can’t devote the time it takes to build a Twitter following, check out my Jump-Start service.

Finding Influencers on Twitter with Audiense

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How to Measure Your Social Media Marketing with Analytics

Social media marketing analytics and insights are your friend! They play a crucial role in your marketing success. Basically, they tell you what’s working and not working. Each of the social media networks has their own analytics or insights. Moreover, they give you data — information about your followers or fans to help you market to them more effectively. Here are all the analytics classes.

Note: These are advanced classes! You should go through the individual network classes first!

First an overview of the information available to you and then below are some of the individual networks and where to find their analytics and insights. Some networks offer better analytics than others.

Analytics 104: An Overview


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Analytics104.pdf 

Facebook Insights:

Facebook Insights tell you the demographics of your fans, where they’re located, what posts got the most engagement, even the best time to post.

Pinterest Analytics:

Pinterest Analytics tell you a lot about your followers and which of your pins got noticed and saved. It also gives you info on what else your followers like as well as data from anything pinned from your website.

Twitter Analytics:

Similar to Pinterest, Twitter tells you a lot about your followers: where their located, what else interests them and which of your tweets got the most engagement.

WordPress JetPack Site Stats:

WordPress JetPack site stats tell you how many people visited your website or blog, where they came from and which posts or pages were most popular.

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How to Develop Social Media Marketing Strategies for Your Business

With so many digital media choices out there, you must develop specific social media marketing strategies for your  business. Otherwise, you’re going to waste precious time, money and resources not getting the results you want. In this video, I show you how to do this and how to come up with strategies for each individual network. I recommend taking this class AFTER you’ve done the basic videos for each network.

How to Develop Social Media Marketing Strategies for Your Business


Class notes: https://azsocialmediawiz.com/wp-content/uploads/SocialMediaStrategies.pdf

Use the free templates in this blog post.

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