Effective Social Media Marketing on a Shoestring Budget

social media marketing

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget

What’s going to be Trending in April on Social Media

What's Trending in April?

“It was the best of times, it was the worst of times.” That quote from “A Tale of 2 Cities” kind of describes what we’re going through right now in America and the world. There are some businesses that are flourishing: grocery stores, pharmacies and restaurants that can deliver. (They’re hiring, BTW.) Also, ecommerce sites… Read more What’s going to be Trending in April on Social Media

The 9 Ps of Social Media Marketing for Business Success

The 9 Ps of social media marketing for marketng success.

You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand how… Read more The 9 Ps of Social Media Marketing for Business Success

When is the Best Time to Post on Social Media?

When is the Best Time to Post on Social Media?

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re on it. For… Read more When is the Best Time to Post on Social Media?

How to Avoid Getting Locked Out of Your Social Media

how to avoid getting locked out of your social media

Did an employee leave with your social media passwords? Or did you outsource your social media and they never gave you the passwords or administrative access? It’s happened to several of my clients. One client’s Twitter account was set-up by an employee using her work email address. She’s no longer with the company. Her email… Read more How to Avoid Getting Locked Out of Your Social Media