The Importance of Quality Images – Video – Jay Baer

Jay Baer, author of “Youtility”, explains the importance of quality images in blog posts and social media. A lousy graphic will hurt your online image. Remember, a picture is worth a thousand words. “Visuals are more powerful than words! Without visuals, no one is going to see those words…” – Jay Baer The Importance of… Read more The Importance of Quality Images – Video – Jay Baer

Customer Service and Social Media

Customer service has gone real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag. A few months ago, I… Read more Customer Service and Social Media

Adapt or Die – Learn Social Media – the Tools of the New Economy

Gary Vaynerchuk, serial entrepreneur and millionaire built his family’s wine business up from $3 million to $60 million annually. In this video Gary explains how technology has created a major culture shift and must be embraced. Any business person must have at least a basic understanding of social media – the new form of communication.… Read more Adapt or Die – Learn Social Media – the Tools of the New Economy

Should you Outsource your Social Media Marketing?

NO! I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy… Hiring an outsider to manage your company’s social media marketing is like hiring a salesperson and sending them to talk to your potential customers without training them!  In my almost 40-years of working as… Read more Should you Outsource your Social Media Marketing?

Creating a Social Media Presence

Creating a Social Media Presence By Sharon Bohm   “If you build it they will come” doesn’t work in social media marketing “If you build it, they will come.” Who has not quoted that line from Field of Dreams? Unfortunately, when it comes to social media, that mentality will not work. The world of social… Read more Creating a Social Media Presence