Learning Social Media Marketing is like Learning How to Drive a Car

Remember when you learned how to drive? The car is a tool to get you from point A to point B. The instructor showed you how it works, taught you how to drive it and then you got a map to help you get where you wanted to go. Today it’s a GPS. Do you remember once you learned how to drive, that you couldn’t wait to get behind the wheel and go? Now, it’s second nature.

7 Highly Effective Ways to Engage on Twitter [Infographic]

By Irene Hsiao Twitter is a great tool for staying abreast of what’s trending.  Besides keeping you in the know, Twitter is also a way to engage with like-minded folks. Below is a list a of seven ways to engage on Twitter:   Be First to Break the News   Promote Others   Ask for a retweet… Read more 7 Highly Effective Ways to Engage on Twitter [Infographic]

Adapt or Die – Learn the social media tools of the New Economy

Gary Vaynerchuk, serial entrepreneur and millionaire built his family’s wine business up from $3 million to $60 million annually. In this video Gary explains how technology has created a major culture shift and must be embraced. Any business person must have at least a basic understanding of social media – the new form of communication.… Read more Adapt or Die – Learn the social media tools of the New Economy

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market

Creating a Social Media Presence

By Sharon Bohm “If you build it, they will come.” Who has not quoted that line from Field of Dreams? Unfortunately, when it comes to social media, that mentality will not work. The world of social media is a crowded space. If you don’t use it strategically, your message will be lost. Before you launch… Read more Creating a Social Media Presence