Customer Service and Social Media

Customer service has gone real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag. A few months ago, I… Read more Customer Service and Social Media

Adapt or Die – Learn Social Media – the Tools of the New Economy

Gary Vaynerchuk, serial entrepreneur and millionaire built his family’s wine business up from $3 million to $60 million annually. In this video Gary explains how technology has created a major culture shift and must be embraced. Any business person must have at least a basic understanding of social media – the new form of communication.… Read more Adapt or Die – Learn Social Media – the Tools of the New Economy

Should you Outsource your Social Media Marketing?

NO! I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy… Hiring an outsider to manage your company’s social media marketing is like hiring a salesperson and sending them to talk to your potential customers without training them!  In my almost 40-years of working as… Read more Should you Outsource your Social Media Marketing?

Learning Social Media Marketing is like Learning How to Drive a Car

Remember when you learned how to drive? The car is a tool to get you from point A to point B. The instructor showed you how it works, taught you how to drive it and then you got a map to help you get where you wanted to go. Today it’s a GPS. Do you remember once you learned how to drive, that you couldn’t wait to get behind the wheel and go? Now, it’s second nature.

7 Highly Effective Ways to Engage on Twitter [Infographic]

By Irene Hsiao Twitter is a great tool for staying abreast of what’s trending.  Besides keeping you in the know, Twitter is also a way to engage with like-minded folks. Below is a list a of seven ways to engage on Twitter:   Be First to Break the News   Promote Others   Ask for a retweet… Read more 7 Highly Effective Ways to Engage on Twitter [Infographic]