Q&A Videos

Social Media followers for social proof

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices. […]

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marketing efforts not working. frustrated customer can't get what she wants on your website.

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if

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