Archive for Q&A Videos

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However, if you want new customers and if you want your business to grow, then you need to get your marketing efforts into full gear — done properly and effectively. Yes, it can be done!

For you, the small business owner, it makes no sense to simply post content on Facebook, without a plan expecting that it will entice people to take some action. How do you know if that’s what someone saw and then went to your site? How do you know if they Googled, “How do I _______?” and found your blog post that answered their question? How do you know if that person found your website by accident or someone recommended it?

You need to know!

In this Q&A video, I answer the pressing question, “How do I Know if my Marketing Efforts are Successful?”

Unless you have a way to monitor and measure your marketing efforts, how are you going to know what’s working?

Doing the same thing over and over expecting different results is the definition of insanity. You’re not insane. You just need a little guidance and training so can get grip on your online marketing and actually measure results as they roll in.

Joining the Social Savvy Solution Members Only Club will provide you with the necessary training so you can get those results.

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Q&A Video Realtor: How Do I Increase My Sales?

A Realtor asked, “How can I increase my sales satisfactorily?” He then elaborated: “I have been dealing in the Real Estate business for 20 years. Three years ago I launched my Website, but I did not notice a big difference since then. How can I improve my sales?” Without knowing where he’s located or looking at his site, I’m assuming that all he has is a glorified online brochure – aka a stagnant website. That, by itself, is like having a billboard in the middle of the ocean. Sure a passing ship MAY see it, but it’ll be few and far between.

In this installment of Q&A with the Wiz, I answer his question. It’s a good lesson on how to do it right in today’s marketing world.

Here’s Q&A Realtor: How Do I Increase My Sales?

The Real Estate industry is highly competitive and very saturated. That is there are too many Realtors out there for the number of potential customers.

What makes him or her different from the other Realtors in their office or down the street? How do you stand out? What’s your passion?

People buy from whom they know and trust. Building trust and credibility online is more than just saying “I’ve been in the Real Estate business for 20 years.”

Today’s Inbound Marketing is like a 3-legged stool. You must have a website properly optimized for the search engine, along with fresh content in the form of a blog (at least weekly) and then you have to share your blog posts in the social media networks as well as actively participating and engaging with followers. You can’t have one without the other 2 and expect results.

The content, when shared on social media, will drive people to the website. It’s up to the website, with a clear call to action, to capture that lead. You’re converting a visitor into a lead – a warm lead! You need to give them something. Maybe a guide to living in your city. A free downloadable ebook that the visitor to your site, if interested, will give you their email address in return.

Once you have their email address, they’re put into a drip marketing automation system. They first get a thank you for downloading with a link to the ebook. Then in a day or two, you might send them an email asking them when they’re planning on moving and offer a free phone consultation. If they don’t respond in a few days, you may then send them a video of you in front of one of your listings. And so on….. Even having a monthly newsletter with excerpts from your blog as well as your current listings will keep you “top of mind”. And if they’re still interested, they may take action.Book your free 30-minute phone consult

When I ask a Realtor, “Who’s your target market?” They almost always say, “Anyone who wants to buy or sell a house.” Then I “Say narrow that down.” Then they’ll say, “Hispanics” or “Snowbirds” or some other category. Narrow it down a little more. “Retirees living in Canada and the Northwest U.S. who want to move to Phoenix.” OK, now we have a target!

You have to write a blog post at least once a week. 2-3 times a week is optimal. Start with every frequently asked question you can think of that you’ve been asked in your career as a Realtor! Write about the neighborhoods, the arts and cultural events, things to do, etc. Show off your knowledge of the area. The idea is that you’re building that trust and credibility and you’re sharing information that your target market wants.

Use social media to not just connect with pFree Download: Define Your Target Market Workbookotential clients, but also referral sources. It’s not who you know it’s who your friends know. You’ll want to be on LinkedIn for professional connections, Facebook and Pinterest to reach the consumers, Google+ and Twitter for exposure.

It will take a lot of time and effort, but if you diligently blog 2-3 times a week and spend a few minutes a day on social media (once you have a social media following built), you should start seeing results in 2-3 months. Figure it’s going to take about 90 minutes a day for the first 30 days to build a following on the social networks, if you’re starting from scratch — beside blogging 3 times a week. And if you’ve never blogged, the more content you put out there, the faster Google will take notice.

Increasing sales, though it’s the bottom line of what you want, is the end goal. Set a monetary goal for the year. Break it down in to monthly goals starting modestly in the beginning then increasing as you get better at marketing.

Make 2017 Your Best Year Ever!

 

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Q&A Video: What’s the Secret to Great SEO?

Everyone wants to know what the secret is to great SEO – search engine optimization — and coming up on the first page of Google search.

There are 3 simple steps to great SEO which I explain in this video:

Here’s the complete transcript of the video “What’s the Secret to Great SEO?”:

What's the secret is to great SEOStep 1 is to make sure your website is setup properly — optimized with effective title and meta tags. It should load quickly and have relevant external links. Optimize your site with relevant keywords.

Put yourself in your target market’s shoes. What are they going to enter into the search engine to find what you have to offer? Do keyword and target market research. I’ve got some resources available on my website to guide you through this process.

Step 2 is to become a content magnet by providing Google with fresh content at least weekly. Google is looking for fresh, relevant content written for the human reader. Write your blog posts for your target audience with the search engine in mind. Videos, podcasts and graphics also count as content. Make sure when you embed content on your blog that you summarize. The search engine only sees text and links.

Step 3 is to share the link to your content on social media – especially posting it “public” on Google+, so Google will index it in the search engine. Pin it on Pinterest – it takes the link with it. Share it on bookmarking sites like Digg & StumbledUpon. Those create legitimate backlinks to your site. Oh, and make sure you have share and follow buttons. The follow buttons are perfect external links that make it easy for people to follow you and the share buttons make it easy for visitors to share your content with their friends.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

Make 2017 Your Best Year Ever!

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Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this video:

Below is the full transcript of “Should I follow back everyone that follows me on social media?”:

Should I follow back everyone that follows me on social media?Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain. On Facebook, a business can’t follow a person. They can thank a person for liking their page — especially if they’re trying to get the first 30 or 100 likes. You get added features at those benchmarks. On LinkedIn, you connect with people who would be potential clients and/or referral sources and you don’t have to accept every invitation to connect. Twitter is the only network with a culture where people expect to be thanked for following you, retweeting – that is sharing a tweet with their followers — or mentioning – aka a “shout out”. You don’t have to follow everyone back. Here’s how you can judge who to follow or who to ignore on Twitter.

Are they in your industry or a related industry? Look to see how many tweets they’ve made and how many followers they have. Are they sharing content that is of value to you or your target market? You also want to follow influencers and newsmakers — the folks with a lot of followers and are actively tweeting.

Look at when they joined Twitter and when they last tweeted. They could be a newbie. If you like what they’re posting, by all means, follow them back. Basically, everyone starts off as a newbie – following a lot of people to get noticed; then as you share good, quality content, you become a relationship builder with more or less an even follower to following ratio. And that’s the idea — you want build relationships.

You eventually become a newsmaker. OK, you might not get to the millions of followers like Forbes has, but you’ll have more followers than you are following. At this point, you can be choosier as to who you follow back.

Beware of the fake accounts. They usually are an egghead – they haven’t uploaded a picture or logo; they may have many followers, but a couple of tweets. You can just ignore these folks. There are also the ones that want to sell you something. You don’t need to thank these either or follow them back, unless you may be interested in what they’re selling.

You may encounter information gatherers. These folks follow a lot of people, but they don’t tweet much and they don’t have nearly as many followers as the number of people they are following.
Basically, if they’re not tweeting – and tweeting recently and a least something daily, they’re not worth following. Which brings me to the point that, if you’re not tweeting regularly, you’re not worth following!

What about Instagram? Well, same thing applies. Do you like what they’re posting? If so, then follow them back. On Instagram, you can only like or comment on a picture or a story that someone shared. On both Twitter and Instagram, you an always unfollow someone if you don’t like what they’re posting.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

If you still don’t get how all this works, check out the Social Media Marketing Resources at Your Social Savvy Solution!

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