Did you know that LinkedIn is one of the top 5 sources cited by AI Answer Bots? In the last year, LinkedIn has increasingly been cited as a credible source of information, and the AI Answer Engines cite the people or companies sharing it. Besides Reddit, YouTube, and Wikipedia, LinkedIn is usually one of the […]
How to Use LinkedIn to Build Authority, Trustworthiness, and Credibility Read More »
For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually
How to Gain Exposure with What Will Be Trending in August Read More »
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because your marketing efforts aren’t working? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your
5 Reasons Why your Social Media Marketing isn’t Working Read More »
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what’s happening right now in real time. At any given moment on X, one can see what’s
How to Take Advantage of What’s Trending on X/Twitter Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active monthly users! Furthermore, the top market is the U.S. with 90 to 105 million users. Over 250 million users engage with the platform weekly. Though it is more B2C than B2B,
Pinterest for Business: Harness a Powerful SEO & Discovery Engine Read More »
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
Which X/Twitter User Are You? Grow Your Following Wisely Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based business, Instagram offers you unique opportunities to promote your business organically, without paying, to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s mostly
Video: The Instagram Marketing Challenge: Tips To Help You Win Now Read More »
No matter what you think of social media, it’s still a powerful, low- to no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of social media networks and how they work together with your website, content marketing, and search
What is Social Media Marketing? How Can Your Small Business Use It Effectively? Read More »
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in 280 characters or less. It’s great
The Pinterest Difference: Why You Shouldn’t Ignore It! Read More »
