Archive for Social Networks

How to Broadcast Yourself to Thousands with 2 Easy, Free Tools

Social Media never ceases to surprise me. I was checking out what was trending on Twitter for a client of mine. I know that usually every Monday is #MondayMotivation. My client just opened a Pilates studio and I’m posting a lot of motivational quotes. What surprised me was on Twitter there was a red “Live” button next to the hashtag #MondayMotivation. Lo and behold, it was a guy live streaming on Periscope using the hashtag #MondayMotivation! What a great, easy, and inexpensive way to broadcast yourself, gain exposure, and build a following!

How to Broadcast Yourself to Thousands with 2 Easy, Free ToolsFirst, notice the red “Live” button next to #MondayMotivation. That was the top trend in the U.S. when I grabbed this screenshot with 139,000 tweets! This guy’s live video was on top! Next, note how many viewers he had at that moment — 186. However, the reach/visibility he’s getting is in the thousands.

What you need to do and get to broadcast yourself:

  • Download the Periscope app to your mobile device and set up an account. Connect your Twitter account.
  • Plan ahead what you’re going to talk about.
  • Invest in a tripod and a clamp for your phone or tablet to avoid shaking.
  • Here are some hashtags that regularly trend on their respective days:
    • #MotivationMonday or #MondayMotivation
    • #TravelTuesday, #TuesdayMotivation
    • #WednesdayWisdom, #HumpDay
    • #ThursdayThought or #ThursdayThoughts, #FridayEve
    • #FridayFeeling, #FlashbackFriday
    • #SaturdayMorning
    • #SundayMorning
  • Be prepared to do impromptu streaming if something is trending that is relevant to your business.

Then there are the holidays, awareness and observance days that usually trend on Twitter also.

A word of caution. Always check to see WHY something is trending before you take advantage of it. Never take advantage of a crisis or negative news item.

If you’re not familiar with Twitter or using Hashtags, I have online video classes on both these free tools right here. Get Started Now!

A year from now you may wish you had started today.

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Top 15 Facebook Mistakes You Need to Correct Now

Face it! Facebook is the Big Daddy of the Social Networks. They turned 13 this month! Even B2B businesses should have a presence on Facebook. You want exposure, you need to master marketing on Facebook. You can’t ignore over 1.5 billion people logging on daily! And you can’t make these Facebook Mistakes.

Here are some of the most common Facebook mistakes I see companies making…

  1. Creating a Facebook account in a company name or a fake name. It’s against Facebook’s rules to use a personal account to primarily promote a business. That’s why there are business pages.
  2. Ignoring comments on Facebook – “If you want to build a brand, you have to be accessible to your customers.” ~Robert Herjavec
  3. Not completing the about section. They give you a lot of space – use it.
  4. Trying to upload a rectangular logo into the square. You can’t. It gets cut off.
  5. Having a fuzzy cover graphic. This is your online image. Use quality graphics.
  6. Not inviting your Facebook friends to like your business page. Be selective when you invite them. There will be some that will like it to support you and some that will truly be interested in your business.
  7. Not posting daily on Facebook. Their algorithm is based on people liking and engaging with your posts.
  8. Not taking advantage of Facebook Live Video. This is a great tool to broadcast yourself and gain exposure. Facebook gives more exposures to videos.
  9. Not uploading videos directly to Facebook. FB gives top priority to “native videos”.
  10. Not having a call-to-action button. Every business page has this feature. Use it! Tell people what you want them to do — otherwise, they won’t do it!
  11. Not checking insights once a month. Insights tell you a lot about your audience – what posts they liked the most, where they’re located, demographics, etc. You need at least 30 likes to see insights.
  12. Not using their free Audience Insights tool to see how your target market uses Facebook. Though these are part of their advertising program, you can access them for free and look at demographics of your target audience.Top 15 Facebook Mistakes You Need to Correct Now
  13. Not monitoring your competition’s Facebook pages. You need at least 100 likes to add “Pages to Watch” to your Insights.
  14. Not asking people to check-in at your location. The Facebook Business and Places Directories brings up listings based on reviews and check-ins as well as likes. Popular places get top priority.
  15. Ignoring Facebook. Come on! It’s the largest network. It’s where the people are! Just because you don’t like it doesn’t mean your target isn’t there. Yes, I’m repeating myself.

This is just Facebook Mistakes. How many more mistakes are you making in your online marketing? Download this free ebook to find out….

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Breaking News! Google Plus Events are Back!

Google Plus Events are back! As of January 24, 2017, Google+ is reinstating their events feature. Yay! When G+ rolled out their new look, events went away. Facebook was the only social media network who kept their event promotion feature. They figured they could get companies to pay to boost their events and it worked. LinkedIn, once upon a time, also had events and they went away also. You’d think that a professional networking platform like LinkedIn would give users opportunities to promote their events. Hopefully, with the new changes LinkedIn is making, they’ll bring events back also.

G+’s timing couldn’t be better because we’re starting to plan Greater Phoenix SCORE’s 2017 Symposium in April (more on that later!)

Along with events, Google+ is making some more changes. Apparently a lot of people are participating in Google+ communities. Similar to LinkedIn Groups, there’s a community for just about every industry and interest out there. What’s important is to find an active group where you can mingle with your potential target market and/or potential referral sources and influencers.

As noted in Social Media Today…

“Yes, Google+ still exists, and while it’s hard to know, for sure, how many people actually use it, as of the platform’s latest update last August, Google noted that more than 1.6 million people were still signing up to Google+ communities every day. That seems like a lot, but through the various audience breakdowns and analysis points, all the figures indicate that millions of people are still active on the platform. And Google likely wouldn’t support the product at all if usage rates were too low.”

The key is to find the active people who would be interested in your product or service.

Here’s what else is new on Google+: The old, classic Google Plus is going away.

  • Hiding nasty comments – they call them “low-quality” comments. I call them nasty trolls. Facebook has had this feature for some time. If you do want to see all the comments, you can.
  • Image Zoom – this is a nice feature especially for people promoting locations, photographers, and anyone who uses visuals. Google+ has always been a favorite place for photographers to showcase their work. Even amateurs.
  • Bye, bye older version – You have to get used the new version. In my opinion, they made accomplishing things harder. Actions that used to take one click to do, now take 2 or 3. Nevertheless, I’ve warned the folks who have taken my classes to learn how to get around the new version because the old one will, at one point, go away. And that will be January 24, 2017.

Like it or not, G+ is here to stay. Still, it’s power is in its connection to the Google search engine and SEO. However, if you can reach those millions of people who are on it with your quality marketing message, it’s going to help drive traffic to your site and get you on that invaluable first page of Google search.

The new Google+ is featured in our Social Media Marketing Master Class. These classes will be separated soon so, if you wanted to take one network at a time, you can. Watch your emails for the announcement.

 

If you’d like a 1:1 tour of the new Google+ to make sure you’re setup correctly, click here to book your time.

Change is tough, get over it!

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12 Pinterest Mistakes You Need to Correct in 2017 for Exposure

You can’t afford to be making Pinterest mistakes! It’s where 150 million people go to plan, find things they need, and bookmark pictures and videos they want to save for later.

Unfortunately, many small business owners are making these and many more Pinterest Mistakes….

  1. AZ Social Media Wiz Organize Your Office Board on PinterestSkipping Pinterest because you’re a B2B business. Pinterest is very powerful SEO helper as pictures and videos pinned from your website take the link with it. For B2B companies, Pinterest should be a secondary or even tertiary network. For instance, I’m a B2B business and I know most of my potential customers are small business owners who work from home. I have a “Organize Your Office” board on Pinterest.
  2. Not realizing that Pinterest is more than just babies & cupcakes. Yes, if you want consumers and soccer moms, you need to be on Pinterest. However, Pinterest is where people plan how they are going to spend their money.
  3. Using a personal account for business. Keep business and personal separate. Go to http://business.pinterest.com to create a business account or convert a personal one into a business one. Delete any personal pins and boards.

    Free Phone Consult & Social Media Audit

  4. Not taking advantage of the 500-character description areas on boards and pins. Besides, here’s where you can add links and hashtags with relevant keywords. Helps you get found!
  5. Having empty boards. If you have an idea for a board, but don’t have pins for it yet, keep it “secret” until you fill it.
  6. Using shortlinks. Shortlinks like bit.ly or ow.ly are great for Twitter, but not needed on Pinterest. In this case, the longer URL helps with SEO and gives credibility.Pinterest analytics - check them monthly
  7. Not adding categories to your boards. This helps you come up in searches. Make sure it’s relevant. If you create a board on the fly, go in later and add the description.
  8. Not verifying your website. This will connect your website with Pinterest and they will track pin action from you site. However, if you’re a franchise or MLM, you may not be able to because you need your own domain. Being in a sub-domain or sub-directory won’t work. In that case, you can’t get the analytics from your website.
  9. Not checking analytics monthly. Pinterest tells you which pins got the most engagement, as well as, what else interests your followers. Moreover, this is valuable information as it helps you plan what you’re going to share in the future.

    What You Need to Know About Social Media and Website Analytics

  10. Not pinning pictures from your blog posts after you’ve published them. This helps with SEO. Furthermore, it helps drive traffic to your site. When someone clicks twice on a pin, it goes to the originating website.
  11. Pinning just your stuff. Have other boards of related pins that your target may be interested in. Remember, it’s not about you it’s about them – your potential customers!
  12. Not adding original content. Sure, repinning other people’s pins is good (and easy), but you should post fresh videos and pictures regularly. Delete stuff that’s outdated and move boards around seasonally.

If you’re making any of these mistakes, how many more are you making? Find out with this free ebook…..

Are You Making These Social Media Mistakes?

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How to Boost Exposure with New & Improved Search on Pinterest

I wrote on the power of the social networks’ internal search engines, and now Pinterest improved how “related pins” come up in search results. Whether you’re B2C or B2B, this will help you!

For example, you’re searching Pinterest for a particular type of wine. You’d like to find drink recipes or food pairings. With their old system, called “Board co-occurrence”, you’d get other types of wine. However, with their new system, called “Pin2Vec”, you’d get drink recipes.

New Relevant Related Pins on Pinterest

Picture from Social Media Today

How Pinterest Explains it…

“One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item recommendations system that uses collaborative filtering. Previously, candidates were generated using board co-occurrence, signals from all the boards a Pin is saved to. Now, for the first time, we’re applying deep learning to make Related Pins even more relevant.”

We know that Pinterest helps with SEO because when someone pins a picture or video from your website, it takes the link with it. When someone clicks twice on your pin, it goes to the originating website. You want your pins to be relevant and come up as those “related pins” when someone searches for something similar to your business. Furthermore, if you want to increase your chance of coming up in those “related pins”,  it’s rather simple…

First, make sure your Pinterest account is setup properly:

  1. Be certain you’ve set up a business Pinterest account at: Business.Pinterest.com. If you’ve set up a personal account by mistake, you can convert it to a business account, but please, remove any personal pins. Keep business and personal separate.
  2. Create boards with relevant topics that you’re going to be pinning to. You can create a board on the fly as you’re pinning, but you’ll need to add the description later.
  3. Make sure your boards are index in the right categories and have keyword-centric descriptions. You can edit them at any time. You have 500 characters – use them!adding the pin-it button to your browser makes it easy to pin from your site.
  4. Add the Pin It button to your web browser.
  5. If you have a WordPress site, install the Pinterest plugin so the Pinterest “save” button appears when someone hovers over a picture or video. You want to make it easy for people to pin from your site to their boards.

Here’s what you need to do to take advantage of this important, free feature on Pinterest:

  1. Add at least 2 graphics to each blog post and page on your website. Not just the “featured image”. The more “pinnable” pictures and videos you have on your site, but more likely you’ll get “pinned”.
  2. Optimize each picture with the blog post title as well as relevant keywords in the description and “alt text” fields as you upload the image into your page or post.
  3. After you publish your blog post or page, view it and use the “pin it” button to pin the pictures to your Pinterest account. Add more relevant keywords to the description of the pin. You have 500 characters – use them. You can edit them at any time.

Make 2017 Your Best Year Ever!
Change is the law of life... JFK motivational quote

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Showcase Your Best Boards on Pinterest with this New Feature!

I’m sure you’ll all agree that Pinterest is a hot commodity now for the holidays. And, just in time for the shopping rush, the folks at Pinterest have added a new feature: the Showcase!

You can showcase your best boards with your best products. This is just for Business Accounts. If you’ve set up a personal Pinterest account to promote your business, you need to convert it to a business account by going to http://business.pinterest.com.

In this video, I demonstrate how easy it is to set up your showcase on Pinterest.

To recap, you need:

  1. A Business Account
  2. 5 Boards with Pins saved in them – it shows how many pins are in each board as it slides.
  3. Nice “ideas”, as they call the pins now, in each of the boards.
  4. You can add promoted pins, if you use them.

It’s easy to edit it at any time by clicking on the pen icon in the bottom right of the showcase. Here are some things to remember:

  1. Pick your boards carefully.
  2. Plan ahead with what you want to showcase and change it seasonally.
  3. Make sure they are quality pictures or videos.
  4. Remember this all contributes to your online reputation and image.

There are many free tools and features that the networks have to offer businesses who want to reach their thousands of users on social media.

Wouldn’t it be amazing if you could easily harness the power of these networks? Get Started Here.

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11 Easy Ways to Grow Your Twitter Followers & Get Noticed

Why bother with Twitter? Because you want exposure and SEO (Search Engine Optimization). Simple. You want to build a following or a platform.

Platform: Get Noticed in a Noisy World

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In his book, Platform: Get Noticed in a Noisy World, Michael Hyatt writes:

There are three benefits to carefully building and nurturing your platform… A platform provides:

  1. Visibility – elevate yourself above the crowd
  2. Amplification – extend your reach
  3. Connection – more connected with your fans, customers and supporters

Tweets come up in Google search! You can’t just set up a Twitter account, automate some content and expect it to work.

Here are some tips to grow your Twitter followers:

  1. Clearly define your target market(s) persona. You’re going to be searching for your target on Twitter search, but you need to identify who you’re looking for. Otherwise, you’ll waste time. Do a little research on them, too.
  2. Default Twitter profile graphic - replace it ASAP. Brand your Twitter account like an extension of your website. You have 7 seconds to catch someone’s attention. In those 7 seconds, they should know exactly what you do and what you have to offer. Replace the default egg graphic with either your picture or your logo. It hast to be 400 x 400 pixels. The banner is 1500 x 500 pixels. Create quality graphics in the correct dimensions. You can’t take a small graphic and stretch it to fit. It will look fuzzy. You also can’t upload a rectangular logo into the square. It will get cut off. Use a free graphics tool like Canva.com to create your pictures.
  3. Write a keyword-centric bio with hashtags. Think keywords. This is no place to be cute or funny. You have only 160 characters to describe what you do and what you have to offer. Make every word count and mean something. Make sure you add the link to your website.
  4. Tweet. Share some content. Because Twitter moves so fast and people log on at different times of the day, you can easily post 10-20 tweets a day using a scheduler or automating content. However, for every 15 tweets…
    1. 10 should be other people’s content
    2. 4 are your original content or tips
    3. 1, no more than 2, should be selling posts with calls-to-action
  5. Search for your target market using Twitter’s search box. Try several keywords and phrases. If you’re local, add location to the search. Take notice of their location, how many followers they have and how many people they are following. You’re looking for people who are active and with a decent following (over 100). Now, take into consideration how long they’ve been on Twitter. It’s possible they are new, but they still are potential customers. How many tweets? Read some of them. What are they tweeting about?
  6. 11 Easy Ways to Grow Your Twitter Followers & Get NoticedFollow people. As soon as you follow someone, they are notified. They will then check out your profile and decide if they want to follow you back. Follow people or companies that are either…
    1. Potential customers – they reflect the description you came up with in your target market research.
    2. Potential strategic partners – connect with people in related industries who could serve as referral sources.
    3. Influencers – these are people with a lot of followers and those followers are your potential target market.
    4. Content providers – these are people in your industry or related industries who post good, quality content that’s worthy to share with your followers.
  7. Use lists to classify users. Definitely make one for Influencers so you can easily follow them and share their content.
  8. Monitor your competition. See what their posting and how often.
  9. Check what’s trending in the morning and then later in the day. See if there’s anything that you can use to spin your marketing message around to get more exposure.
  10. Use hashtags properly. Hashtag major keywords. Create your own. But don’t over do it! Not every word needs to be hashtagged. When someone clicks on a hashtag, all tweets with that hashtags, as well as account bios, will come up.
  11. Thank people for following you, retweeting your tweets and mentioning you. That’s proper Twitter etiquette. It’s how you start building relationships. Check your notifications at least every other day.
  12. Bonus one! Have a Twitter follow button on your website and blog to make it easy for people to follow you.

Oh, and if you think you can take a shortcut and buy Twitter followers, DON’T! They are not your target market. They are fake accounts!

If a lot of what I’m saying here seems like a foreign language to you, then you need the Ultimate Online Marketing Glossary!

Now, this is just Twitter. You can’t ignore the other networks. Each has its own culture and ways to build a following and platform. You need to familiarize yourself with how each social media network works so you can leverage their power effectively.

A good place to start is the Social Media Marketing Boot Camp.

Isn’t it time you got Social Savvy?

Which other social media networks are you using? Please comment below.

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#DebateHeadache: Clever Twitter Ad Takes Advantage of Tonight’s Debate

Every morning I check to see what’s trending on Twitter and I was impressed with, of all brands, Excedrin’s, Twitter ad with #DebateHeadache. Whatever you think about tonight’s debate, you can’t deny that this Twitter ad was brilliant.

Very clever!

Now, they probably have an expensive advertising agency that came up with it, but that doesn’t mean that you, the average business owner, can’t come up with clever ways to take advantage of what’s trending.

Besides breaking news or special events, everything from TV shows to sports teams and athletes to awareness and observance days, trend every day on Twitter first, then Facebook. It’s up to you to plan ahead.

This was a paid ad. Like on Facebook, you can buy a Twitter ad and expand your reach. You don’t have to spend much money, and what’s nice, is that you can choose who you want to see your ad by location, topic, keywords, gender, even income level.

But what the sharp, Excedrin folks did, is time it with the Debate. They know that thousands of people are going to be on Twitter tweeting about the debate and the candidates. They chose the date and time ideally for maximum exposure. When I grabbed the screenshot that’s at the top of this page, they had over 700 retweets and over 1600 likes! When someone “likes” a tweet, it’s actually bookmarked (saved) and people will probably view it again.

So, what can you do to get ahead of the trends?

Plan ahead at the end of each month.

Remember to be relevant! And get creative! Think outside the box. Heck, there is no more box!

If you feel overwhelmed by all this, click here to schedule a free 30-minute phone consult and analysis to see how we can best reach your target market and help your business grow!

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How to take Advantage of What’s Trending on Social Media for Exposure

This is a sequel to the previous post on Taking Advantage of What’s Trending on Social Media. 

I explained that everyday certain hashtags trend on social media. This video explains how it changes during the day. Unless it’s a major news story, you can basically forecast what’s going to be trending.

Taking advantage of what’s trending on social media helps give your brand exposure when done correctly.

How to take advantage of what's trending on social media for exposureBasically, once you know your target market and what interests them, you can plan ahead to what’s going to be trending as well as take advantage of what trends on a weekly basis. You’ll see hashtags like #MotivationMonday, #TuesdayMotivation, #TravelTuesday #TacoTuesday, #WisdomWednesday, #ThursdayThoughts, #FridayFeeling, #SaturdayMorning #SundayMorning, every day. However, at night, you’ll see TV Shows and sports trending. If your target market is interested in these, or if you can spin your marketing message to somehow seem relevant to the trending phrase.

Be very careful to always check to see why something is trending on social media before you post a marketing message with it. You don’t want to come across as insensitive.

For instance, as I’m writing this sitting in sunny, dry, Phoenix, AZ, Category 4 Hurricane Matthew is about to batter the Florida Atlantic Coast exactly where I used to live. #Matthew has been trending for days as has “Category 4” #HurricaneMatthew, #PrayForFlorida. It doesn’t always have to be a hashtag. It could be a name or phrase. Over 2000 people need to be tweeting about something before it’s considered a trend. Note also that this screenshot is for United States Trends. If you are a local business, you can change that to your city.

Having said that, look at the top one in this picture, #NationalPoetryDay. That’s an observance day. Just like awareness days, though sometimes silly, they do sometimes give you a nice gift that you can ride on its coattails.

At the end of each month I check these sites to see what’s going to be trending besides holidays and seasonal topics.

These will also help with content marketing. For example, a few years ago I was working with a Scuba dive shop. November 11 is Veterans day. The day before is the birthday of the U.S. Marines. I did an article on the history of the Marines and the Navy and when they started using Scuba divers. I wrote it a few days before and set it to publish on Nov. 10, in the morning. That day, “Happy Birthday Marines” was trending. I reposted it later in the day while it was still trending.

Yeah, some people may “hate Twitter” (note the trending hashtag, #WhyIHateTwitterIn5Words), but it is a great tool to get exposure. Gee, I think I’ll go take advantage of it right now! People hate Twitter because they don’t understand Twitter.

You can understand Twitter and all the social media networks with our Social Media Marketing Boot Camp course. It’s 8 modules that take you from prepping, to blogging, to explaining the culture of each of the major networks: Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. (Instagram and tools, tips and tricks are coming soon!)

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Learn the Social Media Lingo for Effective Marketing

When you get on any of the social networks, do you feel like you’re in a foreign country? Yes, the social media lingo is part of the culture of the networks. Think of each network as its own country and you need to learn the lingo and the culture before you can effectively market your business on it. Then there are the letters: SEO, SEM, SERP, HTML, etc. Even if you hire someone to do your social media for you, how do you know if what they’re doing is right? How do you know if it’s effective? If they send you a report, do you know the difference between impressions and reach? Likes vs actions? Mentions vs tagging? 

In this Wednesday With the Wiz video, I explain why you need to learn the social media lingo.

OK, how do you learn? With the Ultimate Social Media & Online Marketing Glossary! Get yours here!

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