You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
The two most misunderstood social media networks are Twitter and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great for exposure… Read more The Pinterest Differece: Why You Shouldn’t Ignore It!
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
The social media offers are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to do this!… Read more Taking Shortcuts in Social Media will Hurt in the Long-run
By Sharon Bohm “If you build it, they will come.” Who has not quoted that line from Field of Dreams? Unfortunately, when it comes to social media, that mentality will not work. The world of social media is a crowded space. If you don’t use it strategically, your message will be lost. Before you launch… Read more What is a Social Media Presence and Why You Need a Good One