Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. When he first opened, someone wanted to book a party and had a question. The contact form on the website gave […]
Why Social Media is Important for Customer Service Read More »
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business, and stand out amid all the online chatter? Furthermore, how do you avoid or work around when Google or a social
Building Trust & Credibility in a World of Fake News Read More »
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
12 LinkedIn Dos and Don’ts Read More »
One of the stumbling blocks that many small businesses face when delving into social media marketing is that you’re too attached to your business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.
Social Media Marketing Strategy: Think Like Your Target Market Read More »
How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more. However, what today’s social media marketing allows you to do is to build a following
What Startups Need to do for Grand Opening Success Read More »
Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or
24 Foolish LinkedIn Mistakes and How You Can Fix Them Read More »
Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website? Yes, your Facebook or other social media page can serve as a website, but I
Can your Facebook Page Initially Serve as your Website? Read More »
LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with trust and credibility. Besides that, LinkedIn users are sophisticated consumers! You probably think that you don’t have time to use LinkedIn properly. With this article and
How to Properly and Effectively Market Your Business on LinkedIn in 15 Minutes a Day! Read More »
As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use
Effective Social Media Marketing on a Shoestring Budget Read More »
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t
10 Reasons Why your Social Media Marketing isn’t Working Read More »
