Goodby Google+: We’re Losing a Powerful Marketing Tool

Google Plus

Goodbye Google+! You should have gotten an email from Google: In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next… Read more Goodby Google+: We’re Losing a Powerful Marketing Tool

The Challenges of Marketing on Facebook & How to Overcome Them

Marketing on Facebook

As I wrote in a prior post, Facebook, because of its recent algorithm changes, has become increasingly difficult to get an traction organically — that is, without paying for extra reach. Most businesses can’t afford to ignore Facebook, since it’s still the largest social media network with over 1 Billion users logging in daily. Yes,… Read more The Challenges of Marketing on Facebook & How to Overcome Them

How to Gain Exposure with what will be Trending in September

September trends for exposure

Besides “Back-to-School” and Labor Day – what else is going on in September? Here are some of the observance and awareness days to help you plan your marketing to take advantage of what will be trending. Plan ahead to maximize your exposure. Sure, some are silly, but the idea is to get exposure by spinning… Read more How to Gain Exposure with what will be Trending in September

Breaking: Big Changes coming to LinkedIn Groups

LinkedIn

I always tell my students that LinkedIn Groups are a great way to network and get known as an expert in your field. Every time you post something to a group, your picture is there with a link to your profile. I manage the Greater Phoenix SCORE group and just got this email announcement from… Read more Breaking: Big Changes coming to LinkedIn Groups

How to Survive Twitter: Manage it with TweetDeck now with What’s Trending!

What's Trending now on TweetDeck

TweetDeck is a free tool by Twitter for Twitter. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post in the future. Great time-saving tool! It helps you grow your following! Easily thank people for following… Read more How to Survive Twitter: Manage it with TweetDeck now with What’s Trending!