Google Plus is Gone: How to Use Twitter Instead & Get Results

Twitter vs Google+

Google Plus is shutting down on April 2, 2019. Guess what? Everything you did on Google+ (G+) you can do on Twitter and continue to get the SEO and exposure benefits. It was once said, On LinkedIn and Facebook you connect with people you already know. On G+ you can connect with people you’d like to… Read more Google Plus is Gone: How to Use Twitter Instead & Get Results

Goodby Google+: We’re Losing a Powerful Marketing Tool

Google Plus

Goodbye Google+! You should have gotten an email from Google: In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next… Read more Goodby Google+: We’re Losing a Powerful Marketing Tool

The Challenges of Marketing on Facebook & How to Overcome Them

Marketing on Facebook

As I wrote in a prior post, Facebook, because of its recent algorithm changes, has become increasingly difficult to get an traction organically — that is, without paying for extra reach. Most businesses can’t afford to ignore Facebook, since it’s still the largest social media network with over 1 Billion users logging in daily. Yes,… Read more The Challenges of Marketing on Facebook & How to Overcome Them

How to Gain Exposure with what will be Trending in September

September trends for exposure

Besides “Back-to-School” and Labor Day – what else is going on in September? Here are some of the observance and awareness days to help you plan your marketing to take advantage of what will be trending. Plan ahead to maximize your exposure. Sure, some are silly, but the idea is to get exposure by spinning… Read more How to Gain Exposure with what will be Trending in September

Breaking: Big Changes coming to LinkedIn Groups

LinkedIn

I always tell my students that LinkedIn Groups are a great way to network and get known as an expert in your field. Every time you post something to a group, your picture is there with a link to your profile. I manage the Greater Phoenix SCORE group and just got this email announcement from… Read more Breaking: Big Changes coming to LinkedIn Groups