24 Foolish LinkedIn Mistakes and How You Can Fix Them

Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or… Continue reading 24 Foolish LinkedIn Mistakes and How You Can Fix Them

The Pinterest Difference: Why You Shouldn’t Ignore It!

The two most misunderstood social media networks are Twitter and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great for exposure… Continue reading The Pinterest Difference: Why You Shouldn’t Ignore It!

Know, Like & Trust: Getting the Best From Your Social Marketing

People buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you. Social Marketing makes it easy for people to do that. You get noticed on social media by using the right strategy and tactics. People start to… Continue reading Know, Like & Trust: Getting the Best From Your Social Marketing

5 Types of Twitter Users – Which are You?

There are still a lot of folks out there who don’t “get” Twitter. Twitter is where people go to find out what’s going on right now. It’s where people get information. Twitter users have varying reasons for being on Twitter. Twitter is now up to 166 million monetizable daily active users, adding 14 million on the… Continue reading 5 Types of Twitter Users – Which are You?

How to take Advantage of what’s Trending on Twitter

Yeah, some people may “hate Twitter”, but it is a great tool to get exposure. People hate Twitter because they don’t understand Twitter. Twitter is like a never-ending news ticker. It’s what happening right now in real-time. At any given moment on Twitter, one can see what’s trending – what thousands of people are tweeting… Continue reading How to take Advantage of what’s Trending on Twitter