It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? Yes, your Facebook or other social media page can serve as a website, but I don’t recommend it. Here’s… Continue reading Can your Facebook Page Initially Serve as your Website?
How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more. However, what today’s social media marketing allows you to do is to build a following… Continue reading What Startups need to do for Grand Opening Success
Love it or hate it, Facebook is the the number 1 social media network in the world! Facebook, because of its algorithm change in March of 2018, made it increasingly difficult to grow a following organically — that is, without paying for advertising to get extra reach or likes. Most businesses can’t afford to ignore… Continue reading The Challenges of Marketing on Facebook & How to Overcome Them – Updated!
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.