Here’s an excellent example of a viral video for a brand who actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand, but about the power of telling stories that provoke emotions.… Read more Do You Want to go Viral? Tell Stories that Provoke Emotions
With everything going virtual, video is becoming essential for every business who wants to market themselves effectively. This article provides tips and video marketing strategies to get more exposure, grow & get leads. By Giselle Aguiar, AZ Social Media Wiz
Everywhere you look you see visual marketing — pictures, photos, graphics and/or videos. What are today’s visual marketing trends, platforms and tools? First, this infographic should convince you that you need to include visuals in your marketing strategy. Below the graphic, are specific content strategies that you can implement right away… Here are 12 Reasons… Read more How to get Visual to Boost Your Brand and Sales
We all know that using pictures and videos when marketing on social media works. Especially action shots, video testimonials, customers using product (See UGC below). If you use their likeness (face) in promoting yourself or your company, you must have their permission in writing. A verbal “sure” is not enough. That person may change their… Read more Get Permission to Use People in Pictures and Videos
Video is hot! People are more likely to sit and watch a video than to read an article.