Archive for Video Marketing

How to Effectively Market Your Business with Videos on YouTube

YouTube is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase. This class covers the basics of YouTube and the 2nd video covers how to optimize your channel for SEO and branding.


Here are the class notes: https://azsocialmediawiz.com/wp-content/uploads/YouTubeBasics.pdf

How to Optimize Your YouTube Channel

 

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What You Need to Do to Create Marketing Videos that Work [Infographic]

You know you have to be doing marketing videos for the exposure. However, the challenge is getting your target audience to watch it.

In a nutshell, here’s what you need to do:

  1. Hook ’em from the start – begin with excitement or something unpredictable
  2. Keep it short and simple – less is more
  3. Tell a story – storytelling sells
  4. Make them laugh or cry – tug at the heartstrings, think emotions
  5. Maximize visual and audio – captivate them with both sound and imagery
  6. Don’t forget a strong call-to-action (CTA) – You’ve got their attention. Tell them what you want them to do!

This Infographic from Explainify.com, details the 6 Basic Steps You Need to Follow to Create Perfect Marketing Videos:

What You Need to Do to Create Marketing Videos that WorkYour Social Savvy Solution Members Only

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand who actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand, but about the power of telling stories that provoke emotions.

About the video:

German student, Eugen Merher, created this video in honor of a relative of his. He sent the video to Adidas, but it was rejected. So, he uploaded it to YouTube. As of this posting, it’s had over 12 million views!

I’ll let the video speak for itself – the power of telling stories…..

Don’t you just want to stand up a applaud?

Now, you’re probably thinking, “I can’t produce a video like this!” Well, the brand didn’t produce it. A fan/user did. However, you can still tell stories without going to the lengths of a full video production.

You have satisfied customers, don’t you? Tell their stories. You don’t have to use their names. Even if you’re just starting out, use fictional or hypothetical situations. No one needs to know that it’s not true. Or even a compilation of several clients.

Remember, not every video is going to go viral. Going viral is a fluke. Here’s another one of my articles on creating viral content.

Testimonial videos also carry a lot of weight. People want to relate with people.

Free Download: Define Your Target Market WorkbookTo be able to generate emotions of your target audience, you first need to really get to know them. Here’s a free Define Your Target Market Workbook that will help you get started.

Note: top photo is a YouTube Screenshot.

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How to Broadcast Yourself to Thousands with 2 Easy, Free Tools

Social Media never ceases to surprise me. I was checking out what was trending on Twitter for a client of mine. I know that usually every Monday is #MondayMotivation. My client just opened a Pilates studio and I’m posting a lot of motivational quotes. What surprised me was on Twitter there was a red “Live” button next to the hashtag #MondayMotivation. Lo and behold, it was a guy live streaming on Periscope using the hashtag #MondayMotivation! What a great, easy, and inexpensive way to broadcast yourself, gain exposure, and build a following!

How to Broadcast Yourself to Thousands with 2 Easy, Free ToolsFirst, notice the red “Live” button next to #MondayMotivation. That was the top trend in the U.S. when I grabbed this screenshot with 139,000 tweets! This guy’s live video was on top! Next, note how many viewers he had at that moment — 186. However, the reach/visibility he’s getting is in the thousands.

What you need to do and get to broadcast yourself:

  • Download the Periscope app to your mobile device and set up an account. Connect your Twitter account.
  • Plan ahead what you’re going to talk about.
  • Invest in a tripod and a clamp for your phone or tablet to avoid shaking.
  • Here are some hashtags that regularly trend on their respective days:
    • #MotivationMonday or #MondayMotivation
    • #TravelTuesday, #TuesdayMotivation
    • #WednesdayWisdom, #HumpDay
    • #ThursdayThought or #ThursdayThoughts, #FridayEve
    • #FridayFeeling, #FlashbackFriday
    • #SaturdayMorning
    • #SundayMorning
  • Be prepared to do impromptu streaming if something is trending that is relevant to your business.

Then there are the holidays, awareness and observance days that usually trend on Twitter also.

A word of caution. Always check to see WHY something is trending before you take advantage of it. Never take advantage of a crisis or negative news item.

If you’re not familiar with Twitter or using Hashtags, I have online video classes on both these free tools right here. Get Started Now!

A year from now you may wish you had started today.

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An Excellent Example of Clever Viral Marketing

I know you want it! Viral Marketing! That one post, picture or video that everyone who sees it has to share it with their friends.

Here’s an outstanding example of a viral marketing video that has went viral:

And they followed it up with the Darth Vader interview:

An Excellent Example of Clever Viral MarketingDo a search on Facebook for Forth Worth PD and you’ll see that dozens of news networks shared their videos with millions of views and shares. That’s what you want.

OK, you’re probably thinking that it was the fact that it was a police department and that these were professionally done videos. There’s no way that you have the budget for it, right?  Actually, hiring a professional video production company is not as expensive as you may think. I’ve had several professional videos done all under $300. Although, I didn’t have costuming or professional actors in them. That will jack up the cost.

You should have at least one professionally done video.

That video can serve as the intro to your business on your website. It’s proven that visitors to a website stay longer when there’s a video. HOWEVER, don’t have it play automatically when the site loads. Allow the visitor to click on it if they want to watch it. And don’t use Flash!

“Skip the flash and Flash, and let people get right in [to your website] unless you want them to abort their visit or only visit once.” ~ Guy Kawasaki in [ad link] “Enchantment

You can use that professional video also as your YouTube channel ad. Yes, you get a free ad for your YouTube channel. It has to be under 2 minutes. Keep in mind that you have to deliver on what that video promotes. If you say you’re going to be doing weekly videos, then do weekly videos!

Here are some tips and ideas on how to create some viral marketing videos:

  • Brainstorm – get together with your team and throw some ideas around. If you lack a team, hire a marketing coach to help you with ideas.
  • Search for videos from other people and companies in your industry or your competitors and see what they’re doing. Look at their views and likes. Also, how often are they uploading new videos. Fresh content makes Google happy. 
  • Use a cell phone or tablet to record – you have high-quality cameras in your mobile devices. Make sure you have plenty of storage space on the device before starting to record. The last thing you need is your phone stopping you in the middle of recording with a “Sorry, you are out of storage space” alert. (That happened to me when I was live-streaming once. Oh, and the battery died, too. So make sure it’s charged!)
  • Use the free video editing software in your computer. Windows 8 and above users have Movie Maker and Mac users have iMovie. YouTube also has a free video editor.
  • Have fun with it.
  • Go for the views emotional triggers:
    • make it funny
    • tug at the heart strings
    • anger them

Remember: People prefer to watch a 3-minute video rather than reading a 300-word blog post.

An Excellent Example of Clever Viral Marketing

In conclusion, don’t over think it. Having a video go viral is usually a fluke. Nevertheless, if you keep creating clever, awesome content, you’ll get the attention of your target audience and the exposure you want.

Would you like some help brainstorming for 2017? Take advantage of the Holiday Special on 1:1 Coaching! Click here for details!

Make 2017 Your Best Year Ever!

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11 Powerful Benefits of Video Marketing

You’ve got the latest webcam in your pocket in your smartphone. Why aren’t you using video marketing to promote your business?

Here are 11 Powerful Benefits of Video Marketing:

  • Video increases conversions by 52%.
  • Shoppers who watch a video are 174% more likely to buy than shoppers who don’t.

  • Video increases front-page Google Results by 53x.

  • Web visitors stay twice as long on pages with video.

  • People prefer watching over reading.
  • 
Video in an email increases click-thru rates by 96%.

  • Video appears in 70% of the top 100 search results.

  • Explainer videos increase conversion rates by 20%.
  • The human voice conveys emotion.

  • The brain is hot-wired to trust the human face.

  • Movement captures & keeps people’s attention.


Learn how to do Video Marketing right! 

Video Marketing Class June 9th

Live Streaming Video Class June 16th

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How to Boost Your Business with YouTube Videos [Infographic]

Here are few proven facts about marketing with YouTube Videos:

  • Visitors will stay longer on your website if it has a video on the home page. The longer a visitor stays on your site, better the chances they’ll do something — take some action — then become a lead and later a sale.
  • People are more likely to watch a 3-miute video than read a 300-word blog article.
  • People who watch an “explainer” video are more likely to purchase that product or service.
  • Videos help web pages come up higher in Google search.
  • “How to” is the most searched for phrase on YouTube
  • YouTube is the 2nd largest search engine next to its parent, Google

The infographic below has some great tips on how to use YouTube videos. It’s by SelfEmployedKing.com (love that name!). The original blog post has links to all the experts noted in the infographic.

How to use #YouTube #Videos to promote yoru business. #socialmedia

All this works if you follow these steps…

  1. Clearly define your target market. Click here to download the Free Define Your Target Market Wordbook.
  2. Research. Find out all you can about your target and industry.
  3. Set SMART Goals
  4. Develop a Strategy to accomplish those goals
  5. Put together a Tactical Plan to implement the Strategy
  6. Prepare your branding, logo, website, cover graphics then set-up your social media profiles optimized for the search engines.
  7. Learn how to use the the tools properly and effectively.
  8. Engage with your target market.
  9. Create & Curate content — videos, blog posts, graphics — showcase your expertise, give you credibility and drive traffic to your website where you can capture leads with enticing calls-to-action.
  10. Monitor and measure monthly. See what’s working and what’s not working and plan out the next month’s strategies and tactics for your content and social media posts.

You can’t afford to NOT get Social Savvy!

Start with a Free 30-minute phone consultation and review of your website and social media efforts. CLICK HERE.

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Podcast: Expert Advice on Facebook Live Video for Business Growth

Facebook Live Video is the latest cool tool to use to market your business! It’s so new that even the social media experts are still experimenting with it! Here are a few things you need to know before you start streaming live:

  • It’s available only on Facebook mobile apps for iOS and Android – make sure you’ve got the latest update!
  • You can stream live from either your personal Facebook account or from your business page
  • You can save the videos to your Facebook page and it becomes a native video
  • You get to choose from 7 or 8 thumbnails
  • There’s no way, YET, to edit the videos
  • You can share the video link on other social networks
  • You can create playlists
  • This will be a great way to increase your Facebook likes
  • Always add a call-to-action (CTA) at the end of your video. You’ve got their attention. Tell them what you want them to do.

In this podcast from the Social Media Examiner with Michael Stelzner and Facebook guru, Mari Smith they talk about Facebook Live Video, how it works and how you can use it for your business.

Click here to Listen.

This inspired me to do a weekly live stream from my Facebook Page: “Wednesday with the Wiz”! Every Wednesday, at 4pm MST (PDT), come over to the AZ Social Media Wiz page and I’ll be talking about the latest social media news, some tips and rants. 

Like our page on Facebook!

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Click here to learn about the other new powerful Facebook features.

Here are some recommendations before you start promoting your business on any of the social media channels:

  • Really get to know and understand your target audience/market – click here for the free Define Your Target Market Workbook
  • Set goals – what do you want to accomplish?
  • Write down your strategies for reaching those goals
  • Develop a tactical plan to implement the strategies
  • Prepare your social media page so it shows the best impression of your business and what you have to offer.
    • Use quality graphics
    • Optimize it for search with relevant keywords
    • Make sure your square logo is not cut off
  • Monitor and measure – what’s working and what’s not working. Check your analytics and insights monthly.
  • Adjust your strategic and tactical plans monthly based on your analytics and insights

Not sure where to start? Click here to schedule a free 30-minute phone consultation and analysis of your social media efforts.

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7 Features of a Viral Video

What’s the secret to creating a viral video?

 7 Features of a Viral Video Is it a fluke? Or can a video be made to be so popular that everyone that views it wants to share it? Both.

Sometimes something that starts simply can turn into something viral. Like the ALS Bucket Challenge. No one planned it. It just happened.

Others take a bit more creativity and cleverness.

One more thing – viral videos are easier for a B2C business than a B2B business. When you’re selling a product or service to consumers, you can get a little more daring and risky. Not so much on the B2B side. That doesn’t mean a B2B video can’t go viral — just don’t expect it to. 

Here are the main features of a Viral Video:

  1. Make it short – Under 3 minutes
  2. Plan to release it early in the week – you’ll have less competition than on the weekends.
  3. Understand emotions – you want people not to just LIKE your video but to SHARE it with their friends. There are 3 types of emotions:
    1. Awe – cuteness, tug at the heart strings
    2. Amusement – humor, funny, crazy, hilarious, a parody
    3. Anger – it makes you mad enough to do something
  4. Market it – you need to plan how you’re going to promote it – Twitter, Google, Pinterest, Facebook, etc. Cut a 6 sec excerpt for Instagram
  5. Do something controversial
  6. Make other people look good
  7. Think like a reporter – be objective. If you were covering a news story, how would you feature it?

This week, expect all the Super Bowl ads to go viral. Here are a few of the early ones…. some have more views than others – you can see why…..

 

 

 

 

 

 

But I don’t have a budget for a whole production team!

Of course you don’t. And you don’t need one. You can be clever and creative with your cell phone. We’ve got a class! Check out the line-up!

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Videos – the Condiment to Your Marketing

By Taylor Luke, Financial Potion, Guest Blogger

Videos-the Condiment to Your Marketing Who doesn’t love condiments? Ketchup, ranch, BBQ, buffalo; all condiments that add more flavor and flare to a meal to make it that much more memorable. Videos are your condiments to marketing.

By now every business owner knows they need a mobile website, and active social media sites to truly survive. However in order to thrive, businesses needs to pour videos onto these platforms like BBQ sauce to a rack of ribs.

It’s proven that when a video is on the top fold of the home page of a website, visitors will stay on the site at least three times longer than when there isn’t a video on the home page. Videos are first impression clones that allow people to get to know you and your business faster; making them one step closer to a confident buying decision. Sure, you probably have a lot of great content on your website, and you need that for SEO, however people retain 60% of the information given in a video versus only 20% when read. If someone decides to only visit your site once, how much information would you like him or her to retain?

People love to use videos for research because it’s a fun and easy way to obtain information.

According to comScore 45% of all Internet users view 1 video a month and the average views 32.2 videos in one month. If your target demographic includes Millennials, then you need to have video to educate them since 98% will watch at least 1 video a day to research content.

In 2006 Google bought YouTube because they knew it would be the future for communication. Google favors websites that have videos on them, and we all know Google runs the search world.

More social media platforms are leaning on video because it’s what people enjoy. Videos that are uploaded to YouTube can be simultaneously posted on Google+ and Twitter as well. Contents posts with a visible video attract three times more inbound links. On Instagram people can post short 15 second videos because of that fact alone. Periscope, a link of Twitter, is becoming very popular. This app allows people to live stream and become a reporter anywhere at anytime.

People want to work with people they know, like, trust and would hang out with. Videos create transparency for a business, and allow viewers to get an authentic view into the culture. A single video can be placed on multiple platforms to clone your message that could provide you a higher ROI than any other marketing tactic. Marketing is like a recipe, stick to a few basic rules, add your own ingredients and personality, then make sure to add plenty of video for flavor to make that meal, or your business, that much more memorable.

About the Author:

Taylor Luke of Financial PotionTaylor Luke has been practicing the art of video production for over ten years. Originally from the East coast, she moved to Arizona in order to get a way from the snow, cold, rain, humidity and expensive living.  In Arizona she earned her bachelor’s degree in Film and Video Production at Collins College. During school she was a project manager at a video marketing company in Phoenix, then worked two years at a studio in Scottsdale, and since July of 2014 has been co-owner of her own video production company; Financial Potion. Her and her business partner believe video is the potion to relieve business owners of their financial worries. It’s an entertaining and effect way to communicate and educate people, and what she loves most about video production is the opportunities it grants to interact with so many different people and industries.

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