What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

Why I Prefer WordPress

Back in 1995, I discovered the World Wide Web. I learned how to write HTML code and launched my business, Creative Eye Marketing, in Miami, FL. Back then, if someone who didn’t know code, tried to edit their website, it was very easy for them to totally mess it up by accidentally deleting one little… Continue reading Why I Prefer WordPress

Important! What You Need to Know Now About Google Core Web Vitals

Google Core Web Vitals Update started! It’s a roll-out, so that means that not all websites will be affected at once. Given that, you may or may not see your ranking on Google go down. Back even before I started my business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how… Continue reading Important! What You Need to Know Now About Google Core Web Vitals

Can your Facebook Page Initially Serve as your Website?

It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? Yes, your Facebook or other social media page can serve as a website, but I don’t recommend it. Here’s… Continue reading Can your Facebook Page Initially Serve as your Website?

How the Right Copywriting on Your Website & Social Media Can Improve Results

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they get there. You’re… Continue reading How the Right Copywriting on Your Website & Social Media Can Improve Results