What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

What Could Go Wrong When Building Your Own Website?

You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions like:  How much is a pro going to cost?  Do I have the requisite skills and talents to… Continue reading What Could Go Wrong When Building Your Own Website?

A Successful Company has a Website that is Useful

Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads somehow, all your efforts are for naught. You’re wasting your time. Your website is more than a pretty online brochure. It’s… Continue reading A Successful Company has a Website that is Useful