Back in the day, I used to sell fax machines when they first came out. I literally went door-to-door in office buildings telling people of this new technology that sent a document magically through the phone line. That was cold calling and I hated it. No one wants to be cold called. They are busy. They don’t want to be interrupted.
That’s why today’s “Inbound Marketing” took off so well. People prefer to search for what they want when they want or need it.
When they download the freebie on your website, they become warm leads.
They have shown some sort of interest in your product or service. It’s up to you to nurture that lead into a sale. That nurturing may take time. You don’t want to send them a generic newsletter. You want to send them a personalized email based on the answer to a question.
In this Facebook Live Wednesdays with the Wiz session, I talk about how to covert a visitor into a warm lead and how to nurture that warm lead to a hot lead, then to a sale.
Note: I no longer do Wednesdays with the Wiz. If you have any questions, please contact me directly.Follow Me: